Brands & Bloggers: Why they need each other
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WHY BRANDS NEED BLOGGERS
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Transcript of Brands & Bloggers: Why they need each other
WHY BRANDS NEED BLOGGERS
REMEMBER THESE STORIES?
REMEMBER WHERE YOU SAW THEM?
WERE YOU ENTERTAINED?
THINGS HAVE CHANGED ON THE CONSUMER SIDE
ADS RUN 60 DAYS
PEOPLE TALK
365 DAYS
TRADITIONAL MEDIA GIVES UP IT’S AUDIENCEONCE THE CAMPAIGN IS OVER
DIGITAL MEDIA CAN LEVERAGE AND SUSTAINTHAT RELATIONSHIP FOR FUTURE USE
TECHNOLOGY HASN’T CHANGED THE COMMUNICATION LANDSCAPE.PEOPLE’S ADOPTION OF IT HAS
THAT’S WHY PEOPLE WATCH TV BUT TALK ABOUT IT ON TWITTER
SOCIAL MEDIA CAN DESTROY A BRAND’S REPUTATION FASTER THAN ADVERTISING CAN SAVE IT
TECHNOLOGY CAN DESTROY YOUR CLIENT’S BUSINESS FASTER THAN ADVERTISING CAN SAVE IT
REAL WORLD EMOTIONS AND INSIGHTS AIDED BY TECHNOLOGY WILL INSPIRE BRAND IDEAS
DIGITAL TODAY HAS BECOME BEHAVIOUR
THE SIMPLE TRUTH
BRANDS DON’T NEEDA DIGITAL STRATEGY
BRANDS NEED A STRATEGY FOR A DIGITAL WORLD
WHAT IS A BRAND?
WHO AM I?
WHAT DO I DO?
WHY SHOULD YOU CARE?
WHO AM I?
NAME I PERSONALITY I PRODUCT CORE
WHAT DO I DO?
VALUES I BENEFIT I ROLE IN CONSUMER LIFE
WHY SHOULD YOU CARE?
BEHAVIOUR
BRAND
PRODUCT
CONSUMERS NON USERS
CONTENT
AUDIENCES
BRAND LOYALTY
PRODUCT I CONTENT
CONTENT
DESKTOP I MOBILE
MOBILE
PRIMARY I PRIVATE I ADS I CONTENT
MICRO CONTENT
VISUAL I SNACKABLE I SHARABLE
BLOGGERS
# I BEHAVIOUR I DOMAIN I PLATFORMS
BLOGGERS NEED TO INFLUENCE AUDIENCE BEHAVIOUR
