BRANDS MASTERCLASS · ARJOON BOSE Marketing Head UK & Northern Europe -Häagen-Dazs, Nature Valley...
Transcript of BRANDS MASTERCLASS · ARJOON BOSE Marketing Head UK & Northern Europe -Häagen-Dazs, Nature Valley...
TUESDAY 18TH SEPTEMBER 2018
09:00 - 16:30
PINSENT MASONS, LONDON, UNITED KINGDOM
BRANDS MASTERCLASS
INTRODUCTIONMasterclass Introduction
More than ever, brands are at the heart of the business of sport. The iSportconnect Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business.
The iSportconnect Masterclass on 18th September will bring together brands and rights holders in a friendly and confidential atmosphere to learn about sports partnerships and brand development.
Join colleagues old and new to discuss the hot issues of today and get ahead of the challenges of tomorrow. The debate will be stimulating and the networking opportunities second to none.
What makes our Masterclass events special?
- Events are invitation-only, open exclusively to top level executives
- Events follow Chatham House Rule, allowing discussions to remain confidential
- Limited to 150 delegates, the networking value of our events is unparalleled
09:00 - Registration & Arrival Tea and Coffee
PROVISIONAL AGENDA
09:45 - Introduction from iSportconnect and Pinsent Masons
10:30 - Panel 1: Embracing Transformational Tech
New technology is mega-changing the brand landscape with huge opportunities in data-driven sports marketing. Chatbots that talk to fans and consumers can bypass social media platforms to communicate directly through messaging apps. Real-time feedback and machine learning can help brands personalize products and services, while computerized algorithms setparameters to keep digital channels aligned with their values. A new economy ofmicro-transactions via blockchain appears to be around the corner How can brands and their sports partners work together to make the most of all the new tech that keeps on coming? Which tech matters most and which will have an impact fastest? Where are the challenges?
12:15 - Panel 2: Brands & The eSports Phenomenon
As the exploding hotspot of engagement for millions of young people, there’s no question that eSports is the next big thing. It’s already a big thing with annual revenues expect to top $1.5 billion. How are brands finding their way into the market and how will traditional sports be affected? Will eSports become head-on competition or a useful platform to engage kids? Will betting brands take a leading role?
10:00 - Presentation by Hookit
11:45 - Presentation: How LaLiga Energizes Partnerships
11:15 - Networking Break
14:15 - Panel 3: Making New Deals & Making Them WorkHow are brands changing the way they look at sports partnerships? How do they evaluatepotential new properties and what do they want from established partners? Are data andanalytics everything, and which metrics really matter most? Where do the social mediaplatforms fit in? What’s the new thinking in activation? How can sports innovate to benefit theirpartners?
13:45 - Presentation by Spotify
15:30 Networking Drinks Reception
15:00 - Closing Remarks & End of Masterclass
13:00 - Networking Lunch
ARJOON BOSEMarketing Head UK & Northern Europe -Häagen-Dazs, Nature Valley and Fibre
LARS LAMADÉHead of Sponsorship, Europe & Asia
GERHARD FOURIEDirector of Marketing and Brand Strategy
DANIEL ROSSOMONDOHead of Global Media & Business Development
SARAH KIEFERDirector of Business Marketing, EMEA
JAMES WRIGHTManaging Director - Hawkshead & Aber Falls Whisky
2018 BRANDS MASTERCLASSTUESDAY 18TH SEPTEMBER 2018CONFIRMED SPEAKERS
NICOLA ROSAXR Strategy Lead
BRENT BARRYHead of eSports
MO FADLHead of eSports
ELLIE NORMANDirector of Marketing & Communications
DYLAN HOLMANSenior Brand Marketing Manager
GRÉGORY BOLLEHead of Global Partnerships and Marketing
DOMINIC WOLZSPONSORSHIP DIRECTORTAG HUER
NUALA WALSHHEAD OF GLOBAL MARKETINGSTANDARD LIFE
FIONA TAAGHEAD OF GLOBAL SPONSORSHIPSDHL
JAMES YOUNGHEAD OF PARTNERSHIPS LUCOZADE SPORT
RORY ANDERSON CEO12BET
FERRAN SORRIANOCHIEF EXECTUIVE OFFICERCITY FOOTBALL GROUP
GUY-LAURENT EPSTEINMARKETING DIRECTORUEFA
GERHARD FOURIEDIRECTOR OF MARKETING AND BRAND STRATEGYASTON MARTIN
Sir Martin SorrellCHIEF EXECUTIVE OFFICER WPP
DANIELLE ATKINSVICE PRESIDENT BRAND & MARKETINGKODAK
PREVIOUS SPEAKERS
PETER GUTIERREZCEOINTERCARABAO
JIM SHEARERBRAND DIRECTORMOLSON COORS
RSVP
If you would like to reserve your place at the Brands Masterclass, please contact Chloe McCombie at [email protected].
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