Brands are boring. Here's why.
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Brands are boring Jon Silk In2 Summit, London, 20th May 2014
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Jon Silk speaking at the Holmes Report In2 Summit in London.
Transcript of Brands are boring. Here's why.
Brands are boringJon Silk
In2 Summit, London, 20th May 2014
You’re a person.
A brand is an idea.
“A brand is a shortcut to emotions you’ve felt about the same product before.” Someone important
A brand is a shortcut to an idea.
A brand is a symbol of a shortcut to an idea.
A third of Europeans are more likely to buy from a company they follow on social media. Source: IAB
BORING
Tone is your most important brand asset.
Brands are boring. Make sure yours doesn’t get left behind.
Thanks!@jonsilk
In2 Summit, London, 20th May 2014
