Brandraising: How to Create Relationship-Building Communications
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Transcript of Brandraising: How to Create Relationship-Building Communications
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bigducknyc.comBrandraising
Hosted by Lisa Colton, Chief Learning Officer, See3 Communications
Presenter: Farra Trompeter, Vice President, Big Duck
#brandraising
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See3 works with nonprofits and social causes, activating
people to change the world. We develop strategies and create
media to deliver on goals like fundraising, advocacy,
awareness, recruitment and more.
Our clients include:
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Vice President, Big Duck
@Farra
@BigDuck
Farra Trompeter
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What we’ll cover today
• What can branding do for my nonprofit?
• What is brandraising?
• What results might we expect?
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Why should nonprofits think about branding?
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Reasons nonprofits communicate
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What does
rebranding
include?
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PositioningThe big differentiating idea you
strive to own in the minds of your
target audiences
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PersonalityThe tone and style you want to
communicate and be associated
with
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Positioning +
Personality =
Brand strategy
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• Logo
• Colors
• Typography
• Use of imagery / graphics
Visual identities contain
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• Name, abbreviation
• Tagline
• External vision, mission,
values statements
• Key messages
• Elevator pitch
Messaging platforms contain
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Nonprofits have to move
multiple audiences up a
‘ladder of engagement’
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Reading
The Brand IDEAPositioning:
The Battle for Your MindBrandraising
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What can changing
the brand really
achieve?
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www.bigducknyc.com/rebrandeffect
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• Your brand is a system
• Positioning and personality can drive
your brand
• Everyone, everything is a ‘brand
ambassador’
Takeaways
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bigducknyc.com/archives
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bigducknyc.com/workshops
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facebook.com/bigduck
twitter.com/@bigduck
RSS
bigducknyc.com
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Matterness: Making People Matter More in a Social World
Thursday, January 2211am pacific/2pm eastern
Allison Fine, author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, and co-author of The Networked Nonprofit.
Register at http://bit.ly/matternesswebinar
UPCOMINGFREE
WEBINAR
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Thank You!