Brandoffon de Andy Stalman. Estrategia Online
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Transcript of Brandoffon de Andy Stalman. Estrategia Online
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BRAND
Estrategia de presencia onlineOFFON 2014
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SELECCIÓN DE REDES• Según su tipología y utilidad!
• Twitter - Interacción!
• Google+ - SEO!
• Slideshare - Contenido (presentación)!
• Facebook - Comunidad!
• Linkedin - Líderes de opinión y directivos!
• Instagram - Difusión de “Branding Cards”
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ACCIONES• Dominio con el nombre del libro para garantizar ubicación privilegiada!
• Redireccionamiento desde la propia página de Andy Stalman!
• Profesionalizar la imagen de los perfiles (foto, Bio, URL´s, etc.)!
• Seleccionar las redes sociales según su objetivo (contenido, interacción)!
• Diseñar una campaña puntual de pre lanzamiento (eBook de introducción)!
• Planificar calendario de publicación!
• Monitorización permanente
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ECOSISTEMA
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ETAPAS DE ENGAGEMENT
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CONTENT MARKETING
• 3 TIPOS (gráfico y textual)!
• Citas famosas (branding, diseño, liderazgo)!
• Datos curiosos sobre marcas famosas!
• Adelantos del libro!
• Adivinanzas y juegos
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MONITORIZACIÓN
• Permanente. Términos seleccionados!
• brandoffon!
• Andy Stalman!
• libro branding
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HERRAMIENTAS
• Hootsuite Pro!
• Pirendo!
• Google Alerts
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ACCIONES ESPECIALES• Inscripción a sorteo a través de Twitter Lead Cards!
• Facebook Ads!
• Linkedin Ads!
• Twittcam en vivo (participantes 50% España - 50% Latam)!
• AdWords
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Sorteo Lead Cards
+ 300 inscriptos
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AdWords
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Sorteo Lead CardsGanadores:!
@nanadetorres!
@victorlozano!
@adelamm!
@irubiobaeza!
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WEB
• Responsive!
• Google Calendar integrado para presentaciones!
• 1000 visitantes únicos en los 9 primeros días!
• OpenGraph para integración directa con Facebook
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WEB
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• Seguidores 1705!
• 39.700.000 impresiones potenciales!
• 2.53 RT / tuit (índice de amplificación)!
• 50% seguidores España - 50% Latam
(al día7/5/2014)
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Tuits relevantes
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Tuits relevantes
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Tuits relevantes
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Tuits relevantes
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Tuits relevantes
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Tuits relevantes
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• Seguidores 1116!
• PTAT +90%
(al día 7/5/2014)
Publicación con más visibilidad
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Distribución demográfica
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Distribución demográfica
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PRENSA
http://noticieros.televisa.com/foro-tv-economia-de-mercado/1403/posiciona-tu-empresa-branding/
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PRENSA
http://sitiosfuente.info/empresasynegocios/3798-andy-stalman-la-gente-no-quiere-comprar-productos-sino-consumir-experiencias.html
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PRENSA
http://www.diariodemallorca.es/mallorca/2014/03/15/andy-stalman-transparencia-honestidad-son/918090.html
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PRENSA
http://www.castillayleoneconomica.es/noticia/andy-stalman-el-principal-valor-de-una-marca-es-la-autenticidad
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BLOGS
http://www.marketingdirecto.com/especiales/publicaciones/andy-stalman-brandoffon-el-branding-del-futuro/
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BLOGS
http://www.soyunamarca.com/2014/03/brandoffon-nuevo-paradigma-del-branding/
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BLOGS
http://blog.roatan.es/marketing-y-publicidad/brandoffon-el-branding-de-andy-stalman/
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MOMENTOS BRANDOFFON
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MOMENTOS BRANDOFFON
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MOMENTOS BRANDOFFON
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MOMENTOS BRANDOFFON
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BRANDOFFON STORES
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BRANDOFFON STORES
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INVITACIONES
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BRANDOFFON
MÉXICO DF - 6/3/2014
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BRANDOFFON
MADRID - 10/3/2014
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BRANDOFFON
MALLORCA - 17/3/2014
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BRANDOFFON
OVIEDO - 28/3/2014
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BRANDOFFON
BARCELONA - 1/4/2014
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BRANDOFFON
LIMA - 9/4/2014
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BRANDOFFON
VALLADOLID - 26/4/2014
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“Brandoffon será de gran interés para todo aquel que quiera seguir aprendiendo y formándose sobre el mundo de la creación y gestión de marcas, en un entorno
competitivo y apasionante como el actual. Resulta imprescindible leer, disfrutar y entender las pautas que Stalman da sobre el branding en el siglo XXI para que
nuestras marcas despunten y lleguen a lo más alto”
Gonzalo Brujó - Chairman Latin America & Iberia of Interbrand
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“Andy Stalman es el Winston Churchill del Marketing. El día que exista un Hall of Fame de frases marketinianas, el edificio que lo albergue llevará su nombre.”
Risto Mejide - Publicista , escritor y presentador de TV
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“Brandoffon es la evidencia de que más allá de los medios que utilicemos para conectarnos, el verdadero canal de comunicación es y seguirá siendo el ser humano.
Andy Stalman confirma en este libro que el futuro ya está aquí. Un aporte indispensable para el universo del branding.”
Marcelo Ghio - Autor Oxitobrands
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“Andy Stalman ya nos sorprendía con sus artículos; ahora se nos revela como un excelente escritor. Brandoffon, obra escrita en un estilo amable y didáctico, es la guía
indispensable para entender el mundo de las marcas.”
Sergio Manaut - Corresponsal en España de Latin Trade
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“BrandOffOn es el libro más importante para las empresas desde la publicación del Manifiesto Cluetrain”
Roger Domingo - Director Editorial Deusto / Gestión 2000 / Alienta / Para Dummies
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REFERENCIAS
Annoyomics: https://twitter.com/Annoyomics !
De Twitter al Cielo: https://twitter.com/detwittalcielo !
Socialholic: https://twitter.com/socialholic_es