Branding yoga
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Transcript of Branding yoga
Branding yoga
I guarantee you, yoga will compete with computers, music, sports,
automobile, the drug industry, yoga will take
over the world
- Bikram Choudhury
In 2008, 16 million people, in US will be practitioners of yoga
Those devotees willbe one not related to Hinduism but will be taught that Yoga came from Hindu Faith
An advocacy group HINDU AMERICAN FOUNDATIONhave a target to get US devotees of yoga
Indian Govt. had 1500 poses patented in digital library for copyright purposes
History of yoga
1500-1000 BC , Sanskrit verses Vedas contained
themes , that showed Yoga was
practiced
300 BC, Mahabharata
(Bhagavad-Gita), showed transfer of
yoga knowledge from guru to students.
Yoga Sutra were authored by Patanjali, believed to be written after Bhagavad-Gita
Patanjali wrote about Ashtanga Yoga or “Eight Limbs”
Yama or restraint
Niyama or observation
Asana or Physical Exercise
Pranayama or breathing exercise
Pratyhara or preparation of meditation
Dharana or concentration
Dhyan or meditation
Samadhi or absorption
Types of yoga
Hatha yoga
Bhakti yoga
Karma yoga
Jnana yoga
Raja yoga
Physical exercise
Yoga of devotion
Yoga of service
Yoga of knowledge
Mental cultivationthrough meditation
Yoga comes to
America
1983, Swami Vivekananda, first Hindu to bring YOGA in US
He addressed about HINDUISM @ World Parliament of Religion in Chicago
Sara Bull, introduced Yoga to HARVARD professors ….And established first VEDANTA society in NY
1940, Magaret Woodrow Wilson, d/o Former President Woodrow, moved to An AASHRAM in Pondicherry.
BIKRAM CHOUDHURY
1946 – born in Calcutta , practices yoga for 4-6 hrs /dayat Ghosh’s College of Physical Education .
At the age of 13 , he won National India Yoga and defended the title of 3 years .
1971 – opened his first studio in Los Angeles, taught 26 asana and 2 breathing exercise .
1979 – first
copyright of his book “ Bikram’s Beginning Yoga Class
“.
1994 - offered intensive
training course which led to rise in his studios .
2002, he patented his
poses.
2003, Bikram had more than 700 studios in 220 countries
2003, Open Source of Yoga Unity(OSYU),
filed suit against him, ended with
working together .
2011, 5000 Bikram’s
studios earned him $5 million
a year estimated
Tara Stiles
born in 1981 and grew up in ILLINIOS
She wanted to become Ballet dancer
Moved to CHICAGO to learn ballet met Ford Modeling Agency and also got introduced to YOGA
2007, Stiles left FORD and began to promote yoga classes out of her apartments and Facebook pages
2008, Stiles opened her own studio in STARLA YOGA in New York
2009, Stiles worked with NISSAN and promoted a video with stiles discussing approaches to exercise
2010, released YOGA/ iPad app, “Authentic Yoga”
Slim Calm Sexy Yoga , her book got published in 2010
2008, HAF found that YOGA JOURNAL
didn’t give credit to HINDUISM
HAF decided to launch “ TAKE BACK YOGA – Bringing to Light Yoga’s Hindu Roots “
Goal was to acknowledge the US devotees the connection between Hinduism and Yoga
March 2011, debate was still going on. Sheetal Shah of HAF said that yoga didn’t originated in Hindus but it was rooted in Hindu philosophy
Created by : Anant Shankar Tripathi
SCAC, Pune
during an internship by
Prof. Sameer Mathur
IIM , Luchknow