Branding Via Social Media
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Transcript of Branding Via Social Media
Turning Social Media Referrals into Money
By Shana Ray, Digital Marketing + Social Relations Strategist
@sharayray
What is Social Media?
Hint: It is not marketing
so·cial [soh-shuhl] adjective
1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
me·di·a [mee-dee-uh] noun
3. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
Reflections
Think about one time you used social media to gain business
Share with the group
Now - Think about a time that you have used social media to reconnect with an old friend
Is Social Media JUST Personal?
Because of the nature of social media, the lines have blurred between personal and professional lives
___________________
Creating or maintaining a personal connection via social media or in person can be your next lead
My Story…
Tips to connect via Social Media
Be Social
Social Media has made it easier to connect
– Leaders and hiring managers– Others looking for help
People are ALWAYS asking for referrals online, you just gotta know where to look
Google Yourself
Craft Your Niche
Get Your Elevator Pitch DOWN
Think about:
- Profile picture - Cover Photo on FB- Bio (should be the same)- Competition and what makes YOU stand
out- Appearance in public
Have a Plan
Give yourself goals
– Reach out to 5 different people each week
– Attend one meetup– Ask one person to coffee each week– Any others? Reward yourself
Before You Post
What does common sense in
social media mean to
you?
Target Influencers
Every field has established experts and influencers
– Engage via social media– Share their content + comment on their
blog– Put yourself out there– Learn how they connect with people
Establish Yourself
Establish yourself as one of those experts and influencers
– Blog!– Share your knowledge – Constantly learn– Monetize your knowledge
Put Yourself Out There
You never know where you next lead will come from
– Old high school friends– Children’s parents– Groups like WIMP, BNI, YPN, etc– ?????
Branding Yourself
Branding takes time
– Keep up with your connections– Answer questions online– Make it a point to keep up with
emailing people back– Find a way to inspire yourself,
daily
Remember: Passion + Enthusiasm is contagious
Final Tip
Don’t be afraid to get started connecting with others.
Ask someone here to grab a cup of coffee!
Thank you for participating!
For more questions on social media marketing, or anything else –
Please contact me
By Shana Ray, Digital Marketing + Social Relations Strategist
@sharayray
http://shanaray.com