Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research
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BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research Kassie Darling, Development Associate Kaja Sehrt, Senior Development Director Office of the Vice Chancellor for Research
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Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research. Kassie Darling, Development Associate Kaja Sehrt, Senior Development Director Office of the Vice Chancellor for Research. Office of the Vice Chancellor for Research. What we do: - PowerPoint PPT Presentation
Transcript of Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Branding panel: How UC Berkeley is reaching further
Office of the Vice Chancellor for Research
Kassie Darling, Development AssociateKaja Sehrt, Senior Development DirectorOffice of the Vice Chancellor for Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Office of the Vice Chancellor for ResearchWhat we do:• Lead and coordinate new multi-disciplinary initiatives
• Oversee multi-disciplinary research institutes and centers, museums and field stations
• Ensure compliance/control risk– Office of Sponsored Projects, tech transfer, animal care, human
subjects, lab safety, research misconduct, visas
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Research Institutes and CentersFrom astronomy to zoology spanning natural and physical sciences, engineering, social sciences, international & area studies, humanitiesExamples include:• Large multi-campus institutes; such as CITRIS and QB3
• Collaborations with industry, such asEnergy Biosciences Institute (EBI)
• Space Sciences Laboratory (SSL)
Example of CITRIS activities: Bionics Lab research at the intersection of robotics, biological systems, and medicine
The new EBI building at the corner of Hearst and Oxford Streets
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Museums and Field Stations
• Field stations in California and the South Pacific
• Campus museums, includingHearst Museum for Anthropology and Museum for Vertebrae Zoology
• Botanical Garden
Digitizing and geo-referencing vast collections of specimens
UC Natural Reserve System
UC Berkeley’s Moorea Biocode Project will create the first comprehensive inventory of all non-microbial life in a complex tropical ecosystem.
Ancient Egyptian crocodile mummy from Hearst Museum of Anthropology undergoing CT scan.
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 1:Annual Overview of Campus Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 1:Annual Overview of Campus Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 3:Redesign of Website Landing Pages
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 4:Integration of Web and Print Collateral
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Some Ideas for Potential Further Development/Future Tools:
• Streamlining and expansion of gallery.berkeley.edu
• Flexible templates for e-mail outreach (perhaps integrated with campus license for Mail Chimp or other vendor)
• On demand printing of campus collateral (similar to storefront.berkeley.edu for fundraising materials)
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Branding Panel: Q&A
