Social+digital+mobile recruiting-and-employer-branding-in-china2
Branding on Mobile
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Transcript of Branding on Mobile
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Branding on mobile
DigitalCommunicationProducts
April 19, 2011 Jeroen de Bakker - @jeroedebDATE AUTHOR
A presentation about pre- and post-digital brand building, owned media, relationships and brand effects
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Television gave advertisers an entrance into people’s homes
Introduction
Branding on mobile “There is something about mobile” - SlideshareSOURCEMOBILE CONVENTION AMSTERDAM 2011
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Television gave advertisers an entrance into people’s homes
Mobile gives entrance into people’s lives
Introduction
Branding on mobile “There is something about mobile” - SlideshareSOURCEMOBILE CONVENTION AMSTERDAM 2011
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Pre-digital
Interruption
Image manipulation
Saying things at people
Intangible value
Perception
Brand building
Post-digital
Participation
Value creation
Doing things for people
Tangible value
Behavior
Branding on mobile “The brief in de post-digital age” - Gareth KaySOURCEMOBILE CONVENTION AMSTERDAM 2011
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TextOwned media
Content you create or control to engage with consumers
Building and strengtheningrelationships is the ultimate goal
Branding on mobileMOBILE CONVENTION AMSTERDAM 2011
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TextOwned media
Relationships begin with mutual interests and consumer relevance
Focusing on the context choice and the value offer
Branding on mobile “Brand Programming” - SlideshareSOURCEMOBILE CONVENTION AMSTERDAM 2011
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TextAmstel Teamlink - demo video
Branding on mobile http://youtu.be/G4MNHKtqXBkSOURCEMOBILE CONVENTION AMSTERDAM 2011
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TextAmstel Teamlink
The brand becomes part of own social environment and meets context-specific needs and fields of interest
Branding on mobile “Brand Programming” - SlideshareSOURCEMOBILE CONVENTION AMSTERDAM 2011
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TextMobile app
Branding on mobileMOBILE CONVENTION AMSTERDAM 2011
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TextMobile app
Produced by M2MobiAdditional fun(ctionalities)20.000 users Winner Sport App Awards 2011
Branding on mobileMOBILE CONVENTION AMSTERDAM 2011
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TextBrand effects
New drivers for engagement and brand relationships UsefulnessUser experienceInvolvement
Branding on mobile “Metrixlab rapportage Teamlink” - August 2010 SOURCEMOBILE CONVENTION AMSTERDAM 2011
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Thank you for your attentionAll rights reserved © 2011LAB1111
DigitalCommunicationProducts
Jeroen de Bakker - @jeroedebAUTHOR