• Rohit Dobaria • Viral Jani• Jigar Modi• Sandip Rana• Arvind Senta

Prepared by:

PepsiBrand Evolution

Pepsico

• Founded in Delaware - June 8, 1965• Reincorporated in North Carolina – 1986• Pepsi-Cola was created in the late 1890s by

Caleb Bradham, a New Bern, N.C. pharmacist.

Products - Beverages

• Pepsi

• Aquafina

• 7up

• Tropicana

• Slice

• Mountain dew

• Mirinda

• Nimbooz

• Cheetos

Products - Foods

• Kurkure

• Lay’s

• Lehar

• Uncle Chipps

• Aliva

And many more such as..

• Fritos• Gatorade• Quakers• Walkers• Mother’s• Propel zero etc.

Pepsi

• Brand consists of name, symbol, slogan and celebrities etc.

• It carries brand value.

How did name “Pepsi” come?

• Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe

• Gradually it changed its name to Pepsi.• When pharmacist Caleb Bradham concocted the kola

nut, pepsin, sugar, and vanilla mixture in 1893, he called it Brad’s Drink.

• When it became popular, he changed the name in 1903 and began the Pepsi Cola company.

Logos

• Pepsi-Cola Logo Timeline• 1898: Pharmacist Caleb Bradham renames

"Brad's Drink” - Pepsi-Cola.

• 1903: The Pepsi-Cola trademark is registered.

• 1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink.“

• 1933: A giant candy company Loft, Inc. buys the company in 1931, Pepsi-Cola sells for 10 cents in a 12-ounce bottle. The tagline "Refreshing & Healthful" is added to the Pepsi bottle logo. When the price of a "twelve full ounce" bottle is slashed to 5 cents, the tagline is dropped.

• 1940: New CEO Walter Mack adopts standardized embossed 12-oz. bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass.

• 1941: To support the war effort, the Pepsi bottle crown colors change to red, white and blue

• 1943: The logo incorporates a "bottle cap" look. The bottle cap logo includes the tag, "Bigger Drink, Better Taste.“

• 1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

• 1973: The logo evolves into a boxed look with minor typeface changes.

• 1991:"Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.

• 1998: In celebration of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background, which becomes a universal symbol for one Pepsi family

Joy of Pepsi

Taglines

• 1990-1991 - Yehi hai right choice Baby• 1999-2006 - Ye dil maange more• 2003-2005 - Ye pyaas he badi• 2008 - Ye hai youngistan meri jaan• 2009 - Youngistan ka wow• Current - Change the game

Celebrities

• Has used many celebrities for endorsement such as – Sachin, (previously)– Amitabh, – Shahrukh khan, (previously)– Late Michael Jackson,– Dhoni etc.

Brand Value

Brand value of Pepsi

2010• $ 12,762 million.• 58th rank in top 100 Most Valuable Brands in the world• -15% change as compared to 2009.

2004• $ 12,066 million.• 23rd rank.

Some of the hoarding ads.

Ad by Pepsi on April 1st 2000

Interesting Video ads by

Pepsi

Thankzzz…