CR E A T I V E

www.

ToolboxDesign.com.sg

We are

ToolboxDesign

B R A N D I N G • M A N F U Y U A N

DISPLAY EVENT

C R E A T I V E

MULTIMEDIA

creative

Man Fu Yuan

Branding • Logo

www.toolboxdesign .com.sg © 2015 All Rights Reserved

12

2 3/ 4X

10 3/ 4X

The Concept:

The new identity for one of Singapore's finest Chinese restaurants Man Fu Yuan, depicts a scenic oriental garden nestled in nature with fauna.

As the Chinese name implies MAN refers to "bountiful", FU means "blessings" and YUAN conveys "Garden".

The Identity Elements:

The new identity with the Chinese calligraphic stroke for "Yuan" takes center stage with the stroke extending to form a complete circle. A significant Chinese belief is for all things auspicious to be synonymous to the verb "Yuan Yuan Man Man – " meaning "complete bountiful blessings".

Anchored at the right corner is two replica of the "Cherry Blossom" symbolizes "The Beauty of Life", To many it also represents "Clouds" due to their nature of blooming, an enduring metaphor for the ephemeral nature of life.

A fluttering "Butterfly" gently rest. Connoting Man Fu Yuan as a place to unwind and enjoy not only its garden ambience, but also savor its delightful cuisine.

The Colours:

Avant garde colours in pastel shades harmonises with deep purplish brown sets the tone for a contemporary garden landscape. These complimentary colours are not only used for the identity, it is consistently applied to wait staff's uniform, furnishings, menu, packaging, table settings and cutlery.

creative

Man Fu Yuan

Branding • Developments

www.toolboxdesign .com.sg © 2015 All Rights Reserved

Before

After

Option 1 Option 2 Option 3

Option 4 Option 5 Option 6

Option 7 Option 8 Option 9

creative

Man Fu Yuan

Branding • Namecard

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Sinage

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Letterhead

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Invitation Card

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Cutleries

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Newspaper & Magazine Ad

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Brochure & Poster

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Voucher

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Mooncake Box

www.toolboxdesign .com.sg © 2015 All Rights Reserved

creative

Man Fu Yuan

Branding • Welcome Kit

www.toolboxdesign .com.sg © 2015 All Rights Reserved

/ 2 b o x d e s i g n / t o o l b o x d e s i g n s g / t o o l b o x d e s i g n s g / 2 b o x d e s i g n / t o o l b o x d e s i g n . c o m . s g / b l o g

www.toolboxdesign.com.sg