B R A N D I N G G U I D E L I N E S

Brand Refresh Color Configurations

To properly separate the ACA logo from other graphic elements and typography, adequate clear space (1/2 X) should surround it. The logo should never be used smaller than 1.5 inches.

CMYK GRAYSCALE

Clear Space and Minimum Size

REVERSE

When using the ACA logo, the Archdiocesan crest and the words ARCHDIOCESE OF ST. LOUIS must be used somewhere in the document. If the document has multiple pages, the Archdiocesan crest may be used on the back cover, for instance. Archdiocesan branding standards should be followed when using the Archdiocesan crest in a signature position.

Using the Logo in Combination with the Archdiocesan Crest

Through the generosity of the people of the Archdiocese of St. Louis, the Annual Catholic Appeal helps make our parishes, schools and agencies prayerful, welcoming places of evangelization and active participation in sacrament and service. The refreshed ACA logo incorporates this message, “Build My Church,” to proclaim that, together, we are working to answer God’s call to St. Francis of Assisi.

1.5”

X

1/2 X

B U I L D M Y C H U R C H

ANNUAL CATHOLIC APPEAL

A R C H D I O C E S E O F S T. L O U I S

If an Archdiocesan organization is the beneficiary of an ACA grant, the ACA endorsement logo should be used on print and digital media. The vertical endorsement logo should never be used smaller than a half inch.

ACA Endorsement Logo

Vertical Logo Option

An alternate logo design is available for vertical layouts. The vertical logo should never be used smaller than 1.25 inches wide.

The horizontal endorsement logo should never be used smaller than 1.25 inches wide.