#brandsmallbiz|PPH Presentation

BRANDING TIPS FOR

SMALL BUSINESS OWNERS &

SOLE PROPRIETORS

Hi I’m Gary: Adjunct; strategist; BRANDarchist & hashtag whisperer.

Introduction

@Mr_McFly

#brandsmallbiz

I’ve worked with

What is a brand?

#brandsmallbiz

© WWF

A brand is more than a name or a logo

A brand is aPROMISE

People don’t buy products…

they buy brands.”

~ George Bradt

“

Strategy

Quality

Mission

VisionValue

Identity

Positioning

Reputation

Relationships

TrustConnections

Integrity

Elements of a BRAND

intellectual emotional

Initial objectives for a BRAND

affinity loyalty

How to brand your business

#brandsmallbiz

VS.

Clearly define your brand1.

Establish your voice and tone2.

Build your community3.

Communicate brand expertise4.

Deliver value5.

Stand for something6.

7. Link delivery to overall experience

Show loyalty to customers8.

L YALTY

Repeat.9.

A Strategic Branding Consultancyhttp://www.thebrandarchist.com