BRANDING in the

MUSIC INDUSTRY

LO:

To understand what makes a

brand identity and how to create

one

OUTCOMES

• ALL will know how to create a brand

identity and apply understanding to

production task

• MOST will create a very effective brand

identity that is applied across all three

tasks

• SOME will create an original brand identity

that is applied consistently across all three

tasks

What makes a ‘brand’?

• Central theme

• Fonts

• Colours

• Images/icons/logos

Basics of Branding

• Branding is a way of clearly highlighting what makes your product or service different to, and more attractive than, your competitors'.

• A brand goes much deeper than just your company logo. You could define a brand as a set of associations that an existing or potential customer has of a company, product, service or individual.

• Branding also reflects your customers' experiences of your business and affects every interaction you have with your customers and suppliers.

KEY IDEAS• How does the brand make them

different and unique?

• How are you going to replicate this brand across all three texts (video, digipak and mag advert)?

• How are you going to create the necessary images/icons/logos?– during filming? separate photo shoot?

post-production?

– lyrics as inspiration? genre or name?