Branding, destination management and social media to promote wilderness destination

Fulufjället NP ©Vitantonio Dell’Orto/exuviaphoto.com

Zoltan Kun, Executive DinosaurPAN Parks Foundation

The importance of branding, destination management and social media in the promotion of Europe’s wilderness as non-traditional tourist destination

Paanajärvi NP ©Viktor Gritsuk

What we do

• PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature

• the only European-wide organisation focusing on the protection of wilderness areas

©iStock/Graeme Purdy

Over 560 000 ha of wilderness

Wilderness momentum

• European Parliament’s special report on wilderness

• European Commission- ‘Agenda for Wilderness’

• Wilderness in Biodiversity Strategy

Conservation successes

Archipelago NP © Seppo Keränen

Our challengesTourism vs wilderness!1. Wilderness is un-known in Europe – the role of

branding & network2. Destination management (12 destinations) – the

role of incoming operators3. No marketing budget for strong communication –

social media

We need your support in

promoting your area as a PAN

Park!

• PAN Parks visibility in the field

focusing on wilderness

• special projects on in the field

wilderness communications

• common events to raise profile of

wilderness

• providing us information for online

promotion and media activityMajella NP © Barbara Mayer

Branding and Network

Küre Mountains NP

European

Wilderness

Preservation

System

Branding & Network

Oulanka NP © Paavo Hamunen

Branding & Network

• Visit PAN Parks and use services of local partners!

• Share your experiences!

• Donate now!

• Support our campaigns!

Majella NP © Bruno D’Amicis

Branding & Network...outcomes

Destination Management


• Stroll through the largest untouched beech forests of EuropeCENTRAL BALKAN, Bulgaria

• Hike in steep canyons and among majestic peaksMAJELLA, Italy

• Explore immense jungle-like virgin forestsBORJOMI-KHARAGAULI, Georgia

• Walk on water in endless boglandsSOOMAA, Estonia


Soomaa NP © Arne Ader

• Track wildlife-lynx and beaver in Soomaa, Estonia-wolf and chamois in Majella, Italy-bear and wolf in Fulufjället, Sweden-birdwatching: eagle, vulture

• Experience the forces of nature-‘fifth season’ in Soomaa, Estonia-recovering nature in Fulufjället, Sweden

• Hike using GPS-Peneda-Geres offering real backcountry experience


Oulanka NP © Paavo Hamunen

• Enjoy amazing panorama

• Go on husky safari

• Combine sea kayaking and

hiking

• Snowshoe in summer

• Hike an underwater trail

• Go rafting

• Take a wilderness survival tour



Where to start?

Visit www.panparks.org • Explore our parks, adventure tips• Browse photo galleries, video gallery• Find ways to connect, support

Sign up for our monthly Wilderness News

Central Balkan NP © Nicolas Cegalerba

Social Media

Facebook - www.facebook.com/panparks

(Linkedin.com)

Twitter – twitter.com/panparks (Pinterest.com)

YouTube - www.youtube.com/panparks

(Vimeo.com)


... we’ll promote WILDERNESS together!

Your park will ...

• become a destination offering unique WILDERNESS experience

• communicate its WILDERNESS values in the field

• develop tourist infrastructure relating to WILDERNESS and PAN Parks

If you join, ...

Paanajärvi NP ©Viktor Gritsuk

We can protect the last pieces of Europe’s wilderness together for future generations!

Join The Million Project!

PAN Parks works to protect

Europe’s wilderness, the

continent’s most undisturbed

areas of nature

www.panparks.org

Branding, destination management and social media to promote wilderness destination

Education

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