branding and visual style guide - Intranet - University of … these situations, ask for advice from...

branding and visual style guide

ContentsIntroduction ...................................................... 1.0The University ............................................................................ 1.0

Logo .......................................................................2.0Distinction .................................................................................... 2..0Symbol ................................................................................................2.1Colour ...................................................................................................2.1Colour variations ...................................................................... 2.2Protected area ........................................................................... 2.3Minimum size .............................................................................. 2.3Incorrect use................................................................................ 2.4Co-brand logos ......................................................................... 2.5Partners and sponsors ....................................................... 2.5

Colour ...................................................................3.0Corporate colour ....................................................................3.0Alternative colours ...............................................................3.0UniSA graphic elements ....................................................3.1

Typeface ............................................................. 4.0UniSA Altis .....................................................................................4.0Preferred UniSA Altis weights .....................................4.0

Photography .....................................................5.0Style ....................................................................................................5.0Asset Bank ....................................................................................5.0

Legal and policy ................................... 6.0Marketing Code of practice ..........................................6.0Registered Trademarks ....................................................6.0CRICOS code ...............................................................................6.0Contact .............................................................................................6.0

University of South Australia

branding and style guide

IntroductionThe University

The University of South Australia (UniSA) operates in a competitive environment where reputation, name and image are valuable assets. Consistent and appropriate branding and communications activity supports a strong corporate image and public recognition of the University’s accolades and achievements.

The University can be recognised by distinctive elements, or brand assets, including its logo, corporate colour and typeface. This guide provides advice for the effective reproduction and use of the University’s brand assets.


branding and style guide1.0

LogoDistinction

The University’s logo and UniSA Blue are distinguishable brand elements of the University. The UniSA logo instantly and clearly identifies a marketing communication as belonging to the University.

The logo is a Registered Trademark and it is important that it is reproduced correctly.

The symbol should only ever be reproduced as part of the logo, in combination with the name of the University, never on its own. The name of the University should always remain proportional to the symbol.

For more information on how to use the logo see Section 2.3–2.6



LogoSymbol

The University of South Australia logo should be used to identify and unify all University publications, services and activities. The symbol is based on the letterform ‘U’, the ‘uplifting’ forms express aspiration to higher achievement, while the solid yet distinctive design ensures memorability. The internal structure can be interpreted as 3 dimensional, further increasing visual interest.

Colour

The logo uses UniSA Blue. UniSA Blue is the corporate colour of the University of South Australia.

Vertical

The vertical version of the University of South

Australia logo is the default version.

Horizontal

The horizontal version offers greater flexibility

where space height is at a premium, or for use alongside other

horizontal logos.

Pantone: 7686C

CMYK: C100/M72/Y0/K6

RGB: R0/G82/B160

HEX: 0052a0UniSA Blue

For more information about UniSA Blue and guidelines for its use see section 3. Colour.



LogoColour variations

The logo can be used in 3 colour variations. The colours are UniSA Blue, white (reversed) and black (mono).

UniSA Blue

for use on white backgrounds

Mono

for one colour (black) reproduction

Reversed

for use on dark backgrounds (white logo)



LogoProtected area

A minimum protected area must be maintained to ensure clarity of the UniSA logo.

The protected area is half the width of the symbol, distributed as clear space around the logo’s edge. This applies to all logo variations.

6mm

x1/2 x 1/2 x

1/2 x

1/2 x

x1/2 x 1/2 x

1/2 x

1/2 x

6mmMinimum size

The logo must be a minimum of 6mm as measured across the width of the symbol for all logo variations.

Note that with some applications such as embroidered logos on clothing or digital applications designed for small screens, the logo size may need to be smaller. In these situations, ask for advice from UniSA’s Communication and Marketing Unit. Remember that the name of the University should be legible and the edges of the symbol should be sharp.

Above: use of logo at minimum size



LogoIncorrect use

To maintain branding consistency and visual quality of the University of South Australia logo, care must be taken to avoid incorrect use.

Do not use any other colour than UniSA Blue, white or black

Do not use the symbol separate to the text or as a pattern

Do not outline the logo

Do not use more than one colour on the logo

Do not use the logo on an angle

Do not add any effects to or animate the logo

Do not resize out of proportion

Do not place on a patterned or heavily textured background

Do not distort the logo



LogoCo-brand logos

To ensure consistent branding and prominence of the University brand, University entities may use an approved co-brand logo on selected communications.

Development of any future co-brands, secondary logos or badging/graphic devices must only occur with the approval of the Chief Marketing and Communications Officer as per the current Marketing Code of Practice.

Partners and sponsors

The University of South Australia logo should be proportionate to other logos when used on partners’ or sponsors’ printed materials or websites. This applies in all instances, except in those where sponsors are tiered (ie gold, silver, bronze etc). In these cases, the logo should be proportionate to those within its class.

Example co-brand logos



ColourCorporate colour

The University of South Australia’s corporate colour is UniSA Blue. In addition to its use as the logo colour, UniSA Blue should always be the dominant colour on brochure covers, posters, banners, colour advertisements and any other promotional activity.

Care must be taken to use the correct colour space for the application, always use the colour breakdowns specified here. When colours are translated from one space to another, or are reproduced by different applications, the final result can vary. Where possible, ask for a proof or sample to ensure a good match with existing materials.

Alternative colours

Alternative colours can be used to enhance and reflect both images and the UniSA graphic elements. For more information about graphic elements and guidelines for their use, see section 3.1 Colour: UniSA graphic elements

Colours can be sourced from, and influenced by imagery, and should complement and accent UniSA Blue (the corporate colour).

Muted hues and shades are generally more favourable (than bright primary colours) with a maximum of 1–2 colours per design piece recommended.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

8-9am

9-10am

10-11am

11-12noon

12-1pm

1-2pm

2-3pm

3-4pm

4-5pm

5-6pm

6-7pm

7-8pm

8-9pm

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

8-9am

Full Day Practicum at a primary school

9-10amWorkshop

Language and Literacy for Learning

Tutorial Humanities and Social

Sciences Study Assignments

10-11am

Study in Library Part-time

work11-12noon Lecture

Language and Literacy for Learning

12-1pm LectureHumanities and Social

Sciences (online) Catch up with friends at West Bar

Lunch at Central Markets1-2pm Lecture

Health and Physical Education

2-3pm

Study Groupin Library

Tutorial Health and Physical

Education

Shopping at Gilles St Markets

3-4pm

Study Assignments

Meet friends at the beach4-5pm

Part-time work

Study Assignments

Study Assignments

5-6pm Soccer with friends

6-7pm

Movies at Jeffrey’s and a

night out in the city

Dinner and a movie

7-8pm

8-9pm

Tailor your student experienceOur 24/7 online support and flexible study options including part-time and off-campus delivery modes will assist you with your study-life balance.

Choose your timetable We offer a range of flexible study options, making it easier to tailor your studies around your life. More than 90 per cent of our programs are available part-time and your study load could include as little as one course per semester. Many of our programs also have evening classes and lecture recordings to help you catch-up. Some courses are also available over summer or winter school. Explore the modes of study available in our program table on pages 26-29 or on our website.

unisa.edu.au/future

Your week at universityEven if you’re studying full-time, your actual timetable may not include classes every day of the week, as schedules vary between programs and between semesters. The following full-time timetable is based on a first-year student of a Bachelor of Education (Primary and Middle).

Note: this schedule is indicative and should be used as a guide only. Schedules can vary greatly from one student to the next.

24/7 online learning The University has invested in a multi-million dollar, fully-interactive online learning environment, which you can access 24 hours a day, seven days a week. It includes online submission and return of assignments, support for learning, virtual classrooms, lecture recordings and more; all built on the foundation of our university-wide Digital Learning Strategy.

Study off-campusMore than half of our programs have courses available for external study so you could study online and may not need to attend classes. It is sometimes possible for students to undertake a combination of internal and

Talk to us one-on-oneWe can review your individual situation and explore available pathways through a phone or face-to-face appointment. Just give us a call or go online to make a booking.

Phone: (08) 8302 2376 Web: unisa.edu.au/booking

Our academic yearUniSA’s academic year is split into two halves (semesters). Students will normally study between one and four courses (subjects) each semester.

Most courses at UniSA are 4.5 or 9-unit courses. A full-time load includes a combination of 4.5 or 9-unit courses to make up 18 units per semester.

Most courses include a lecture, plus a tutorial or workshop. In general, your study schedule will be divided into contact hours (the time you spend in lectures, tutorials and practicums) and independent study, including research and assignments, for each course. Each week there is typically one lecture for all students per

course, before smaller group tutorials or workshops – tutorials are held at different times of the week so you can enrol in a time that suits you.

external classes. See our program table at the back of this publication to explore which programs are available to be studied either fully or partially external.

unisa.edu.au/external

Get the right supportWe offer a range of dedicated support services to help you settle into university and throughout your journey. See our wellbeing and support information on pages 12-13 for more detail about the range of services that are available.

OF OUR PROGRAMS CAN BE STUDIED

PART-TIME

90% More than

COURSES AVAILABLE

FOR EXTERNAL STUDY

OVER HALF OF OUR PROGRAMS HAVE

76 Your life at university

Pantone: 7686C

CMYK: C100/M72/Y0/K6

RGB: R0/G82/B160

HEX: 0052a0UniSA Blue

Above: use of alternative colours in A4 publication



ColourUniSA graphic elements

The University’s graphic elements are replications of its striking, modern buildings. The two elements are based on the M2 Building at Mawson Lakes campus (element one) and the Hawke Building at City East campus (element two).

Sections of the graphic elements can be used as a background to add depth to the design.

Minimal angular treatment can also be applied to banners or pull-out boxes to reflect the shapes.

Not every design element needs to use angles, alternatively, using angles just as a feature every now and again is advisable and preferable.

Graphic element one over UniSA blue background

Graphic element two over UniSA blue background

Graphic element one over white background

Graphic element two over white background

Scholarships

and Grants2016

Above: use of UniSA graphic elements on DL flyer



TypefaceUniSA Altis

The University’s corporate typeface is a customised version of Altis. It should be used on all corporate advertising, publications and promotional materials.

For a licensed copy of the UniSA Altis typeface please contact the Communications and Marketing Unit.

Preferred UniSA Altis weights

UniSA Altis Light

UniSA Altis Light Italic

UniSA Altis Book

UniSA Altis Book Italic

UniSA Altis Medium

UniSA Altis Bold

UniSA Altis Extra Bold

UniSA Altis Heavy

UniSA Altis Light

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) [ ] ; : ’ ” < > , . ? /

UniSA Altis Light Italic


UniSA Altis Book


UniSA Altis Book Italic


UniSA Altis Medium

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E FG H I J K L M N O P Q R S T U V W X Y Z1234567890!@#$%^&*() [ ] ; : ’ ”<> , .?/

UniSA Altis Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()[]; : ’”<>,.?/

UniSA Altis Extra Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()[];:’”<>,.?/

UniSA Altis Heavy

a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()[];:’”<>,.?/



PhotographyStyle

The photography used in UniSA’s marketing materials should be engaging, authentic and visually appealing. Images of people should be actual UniSA students, staff and alumni where possible and stock photography should be avoided unless it relates to a specialised area or the imagery required is not available on UniSA’s Asset Bank.

Asset Bank

Asset Bank is the central repository for the University’s images and photography. UniSA staff can access a wide range of images including student, campus and facilities, research and more on Asset Bank.



Legal and policy All marketing and branding activity at the University of South Australia is subject to legal and policy needs. These include the provisions set out in the Code of Practice, as well as trademark and disclaimer requirements.

Marketing Code of Practice

As a major public institution the University is subject to legislative requirements regarding the proper conduct of its operations. Management of the marketing of its services and intent to the broader community is a significant organisational requirement.

Registered Trademarks

The University of South Australia logo and ‘Australia’s University of Enterprise’ tagline are Registered Trademarks and their use is subject to approval.

CRICOS code

UniSA’s CRICOS (Commonwealth Register of Institutions and Courses for Overseas Students) Provider Code authorises the University to provide education and training services to international students.

UniSA’s CRICOS Provider Code is 00121B. It is mandatory for this code to appear on anything intended for international students.

Contact

Communications and Marketing Unit, University of South Australia

youtube.com/unisouthaustralia facebook.com/UniSA twitter.com/UniversitySA instagram.com/universitysa

Australia’s University of Enterprise

The University of South Australia reserves the right to alter, amend or delete any program, fee, course, admission requirement, mode of delivery or other arrangement without prior notice.Information correct at time of printing (March 2016)CRICOS provider number 00121BFor information specific to international students, please visit unisa.edu.au/international

unisa.edu.auTelephone: (08) 8302 2376Make an enquiry: unisa.edu.au/enquiry

Above: example back cover of an A4 publication



branding and visual style guide - Intranet - University of … these situations, ask for advice from...

Documents

Transcript of branding and visual style guide - Intranet - University of … these situations, ask for advice from...