brandguide

brandguide

Our mentality is to always look ahead for new potential.

Our design philosophy is to get the basics right with a nice edge.

Our mission is to stimulate parents to go out in order to bond with their child and the beautiful world around them.

forward thinking

beautifully simple

life loving

life is glorious

To all new parents. We invite you to go out into the world with your child.

Bond with each other. And the beautiful world around you.

Discover it again through the eyes of your child. Create lifelong memories together.

At Easywalker we want to make your WALK as EASY as possible.

With strollers and buggies that drive good, are easy to use, look nice

ánd are affordable.

So you can spend your money on having experiences instead of having stuff.

So go on...go out there.

Life is glorious. Let’s go!

brand promise

With basic+ we add just that little extra

it could be adding a texture

or a dash of color

and we keep it classic but personal

basic+

brand portfolio

product range

mosey+

buggy XS

buggy+

harvey

charcoal blue

berlin breakfast

berlin breakfast

coal black

steel blue

monaco apero

monaco apero

all black

moss green

silver circle

steel grey

pebble grey

shadow blue fresh olive

product range

buggy XS

buggy+

union jack vintage

union jack vintage

union jack

union jack

LXRY black

LXRY black

union jack vintage b&w

union jack vintage greenland

product range

buggy XS

mickey ornament minnie ornament mickey diamond

Harvey

If you are looking for a stroller that ensures a super smooth ride, the Easywalker Harvey is the best way to go. Should you have a second child, the Harvey can be easily turned into a duo stroller.

The Easywalker Harvey was proclaimed best stroller and best buy by the Dutch Consumers’ Association and awarded with the highest scores ever given to a stroller: 9.2

most comfortable ride

extendable for second child

Best Buy

the smoothest ride

mastercopy

usp’s

tagline

coal black all black steel grey shadow blue fresh olive

features

smooth ride, 4-wheel suspension

reversible seat

easy to handle

high carrycot and seat

lightweight 10,8kg and compact

car seat compatible

extendable for second child

Length (mm) Width (mm) Height (mm)

with seat: 98 cm 59 cm 113 cm

with carrycot: 107 cm 59 cm 110 cm

folded: 71 cm 59 cm 31 cm

folded with seat: 90 cm 59 cm 40 cm

specifications

Mosey+

Meet the Easyalker Mosey+. A flexible and lightweight stroller that folds in one

piece without removing the seat. It provides full featured comfort in a sleek and

streamlined design. The world awaits. Discover it together with the Easywalker Mo-

sey+.

compact

agile

best buy

compact city rider

mastercopy

usp’s

tagline

charcoal blue steel blue moss green pebble grey

features

specifications

lightweight 10,5kg

lots of storage

compact fold

car seat compatible

xl sun canopy, in height adjustable

comfortable padding

one hand steering easy to handle

Length (mm) Width (mm) Height (mm)

with seat 90 cm 55 cm 107 cm

with carrycot 97 cm 55 cm 107 cm

folded 99 cm 55 cm 25 cm

folded with seat 99 cm 55 cm 29 cm

Buggy XS

Whoever said that good looks and practical design don’t go together has never met

the new Easywalker Buggy XS. This little beauty has it all: sophisticated colours,

premium fabrics, one hand fold, lightweight and super compact. You won’t find a

more compact and complete buggy on the market. Oh, and did we also mention

that it’s easy on your wallet?

super compact

lightweight

best buy

stylish meets compact

mastercopy

usp’s

tagline

berlin breakfast monaco apero

features

specifications

super compact

self standing

one hand fold, unfold and steering

fully reclinable and XL sun canopy

lightweight 6kg

bumper bar and raincover included

smooth ride, 4-wheel suspension

Length (mm) Width (mm) Height (mm)

unfolded 76 cm 44 cm 105 cm

folded 52 cm 44 cm 23 cm

Buggy XS

What happens when you combine cool looks with practical features? You get the

new MINI by Easywalker Buggy XS. This little fellow has it all: iconic MINI design,

one hand fold, lightweight and super compact. You won’t find a more compact and

complete buggy on the market. Oh, and did we also mention that it’s easy on your

wallet?

super compact

lightweight

best buy

cool meets compact

mastercopy

usp’s

tagline

union jack vintage union jack LXRY black union jack vintage b&w

super compact

self standing

one hand fold, unfold and steering

fully reclinable and XL sun canopy

lightweight 6kg

bumper bar and raincover included

smooth ride, 4-wheel suspension iconic MINI design

features

specifications Length (mm) Width (mm) Height (mm)

unfolded 76 cm 44 cm 105 cm

folded 52 cm 44 cm 23 cm

Buggy XS

Looking for a fashionable buggy that is practical to use and that your child will love?

Sounds like magic, right? Meet the new Disney by Easywalker Buggy XS. This little

friend has it all: fashionable Disney design, one hand fold, lightweight and super

compact. You won’t find a more compact and complete buggy on the market. Oh,

and did we also mention that it’s easy on your wallet?

super compact

lightweight

best buy

modern magic meets compact

mastercopy

usp’s

tagline

mickye ornament mickey diamond minnie ornament

specifications Length (mm) Width (mm) Height (mm)

unfolded 76 cm 44 cm 105 cm

folded 52 cm 44 cm 23 cm

features

super compact

self standing

one hand fold, unfold and steering

fully reclinable and XL sun canopy

lightweight 6kg

bumper bar and raincover included

smooth ride, 4-wheel suspension iconic Disney design

Buggy+

The days of boring buggies are over. The new Buggy+ combines beautiful fabrics

and sophisticated colors with high quality design. With big wheels for comfort,

extendable leather handles, easy umbrella folding system and a shoulder strap to

carry, you have a perfect travel companion. This buggy is a guaranteed best buy!

comfort

stylish

best buy

simply stylish

mastercopy

usp’s

tagline

berlin breakfast monaco apero silver circle

features

specifications

height adjustable handles

fully reclinable seat

suitable for children up to 20kg

fully padded seat

big wheels and 4-wheel suspension for a comfortable ride

extendable sun canopy (UPF 50+) with ventilation windows

compact fold

Length (mm) Width (mm) Height (mm)

unfolded 79 cm 47 cm 107 cm

folded 107 cm 33 cm 23,5 cm

Buggy+

Take a walk on the style side with the MINI by Easywalker Buggy+. Designed in

collaboration with MINI, this fashionable buggy is sure to turn many heads. With

big wheels for comfort, extendable leather handles, easy umbrella folding system

and a shoulder strap to carry, you have a perfect travel companion. This buggy is a

guaranteed best buy!

Comfort

Iconic MINI design

Best buy

cool meets compact

mastercopy

usp’s

tagline

union jack vintage union jack LXRY black union jack vintage b&w greenland

features

specifications

height adjustable handles

fully reclinable seat

spacious basket

fully padded seat

big wheels for a comfortable ride

extendable sun canopy (UPF 50+) with ventilation windows

compact fold iconic MINI design

Length (mm) Width (mm) Height (mm)

unfolded 79 cm 47 cm 107 cm

folded 107 cm 33 cm 23,5 cm

tone of voice

Writing can set the tone for a beautiful bonding experience. A consistent style

makes our readers and customers feel more comfortable from visit to visit. It tells

them what to expect—and that we can reliably deliver.

Mix short and long sentences to mimic the natural patterns of conversational speech.

Enjoy road trips with our universal car seat adapter, which fits most car seats. Napping

in the car? No problem.

Use the neutral baby, child or little one instead of the gendered son or daughter.

See the world or bond with each other? The choice is yours.

We value and share the universal emotions that surround parenthood.

We recognize that fathers and mothers are equally involved in childcare. We want

to be understood by everyone, everywhere.

Don’t use should to dictate to customers.

You should recline the seat fully flat when the baby wants to nap.

Instead give suggestions, not orders.

When the baby wants to nap, you can recline the seat fully flat.

basic

style

keepitnatural

begentle

AaLIGHT

AaREGULAR

AaMEDIUM

typography

To ensure that all of our visual communications are consistent, Easywalker uses select weights of one default typeface.

Productname uses the light weight and the height should be equal to the Easywalker logo.

Titles use the light weight and the height should be equal to the Easywalker logo.

Bodytext uses the light weight and accentuating is done with a regular italic weight.

Brandon Grotesque

If you are looking for a stroller that ensures a super smooth ride, the Easywalker Harvey is the best

way to go. This stroller a guaranteed best buy!

Harvey

features

logo

Our logo looks like a smiley, while in second instance it has different meanings: happiness, a blink of the eye,

a smile, sense of security of mother and child, carrying a baby, embracing a baby.

don’t use it in low contrast

white on a dark background

don’t use it on busy backgrounds

with a larger symbol

don’t stretch or squeeze it

dark on a light background

don’t create your own version

with a productname

use it in different colors

just the logotype

don’t use the old tagline

with the tagline

revolution strollers

Do’s

Dont’s

Harvey

color

Primary colours

Secondary colour

orangeaccents

#383838

dark greylogo and text

#4a4a4a

greydivider lines

#e3e3e4

light greybackgrounds

#f6f6f6

We mostly use greytones as our colour palette, we do this becuase when you do use color it will have a high

contrast and it will really stand out.

Sometimes you want to highlight something special, in that rare occasion we use orange as the accent color.

graphic elements

Splitting

Dotted line

Cutting corners

grey box

One of creative elements you can use is the splitting of an image.

As seen below the dotted line is used as a divider but also as a graphic

element.

Another effect you can use is the cutting of the corner.

To keep things clean we put all our product pictures in a grey box.

footmuffs

EHA10301 €89,99 EHA10306 €89,99 EHA10304 €89,99 EHA10307 €89,99 EHA10302 €89,99coal black all black steel grey shadow blue fresh olive

guidelines

MINI by Easywalker uses a combination of Easywalker styling and MINI Styling. The main difference is the

usage of a different logo and the MINI font.

For productnames and other large type always use the MINI Serif font.

The MINI by Easywalker logo is used as a seal of approval, make sure this has a

prominent place and has enough whitespace around the logo.

Typography

Logo

MINI Serif

Aa Aa AaREGULAR ITALIC BOLD

guidelinesDisney by Easywalker uses a combination of Easywalker styling and Disney Styling. The main difference is the

usage of a different logo and adding the copyright icon.

Logo

Always use the Disney by Easywalker logo.

Copyright iconUse the Disney Copyright logo whenever you publish something from

Disney by Easywalker.