Brandeo Marketing Calendar Template 2012_0.xls

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2012 Marketing Calendar Page 1 document.xls January February Sales Goal Week of (Mon. Start) 2 9 16 23 30 6 13 20 27 Key Dates & Events Sales Support Sales Promotions Public Relations Press Releases Interactive Keyword/Search Site Targeted Ads Affiliate Programs Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Collateral & Presentations Special Events & Sponsorships Online Auctions/Stores Online Directory Listings & Classified Social Media - Twitter, Facebook, YouTube, etc. Marketing Effectiveness

Transcript of Brandeo Marketing Calendar Template 2012_0.xls

2012 Marketing Calendar

Page 1 document.xls

January February

Sales Goal

Week of (Mon. Start) 2 9 16 23 30 6 13 20 27

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

2012 Marketing Calendar

Page 2 document.xls

Sales Goal

Week of (Mon. Start)

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

March April

5 12 19 26 2 9 16 23 30

2012 Marketing Calendar

Page 3 document.xls

Sales Goal

Week of (Mon. Start)

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

May June

7 14 21 28 4 11 18 25

2012 Marketing Calendar

Page 4 document.xls

Sales Goal

Week of (Mon. Start)

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

July August

2 9 16 23 30 6 13 20 27

2012 Marketing Calendar

Page 5 document.xls

Sales Goal

Week of (Mon. Start)

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

September October

3 10 17 24 1 8 15 22 29

2012 Marketing Calendar

Page 6 document.xls

Sales Goal

Week of (Mon. Start)

Key Dates & Events

Sales Support

Sales Promotions

Public Relations

Press ReleasesInteractive

Keyword/Search

Site Targeted Ads

Online Auctions/Stores

Affiliate Programs

Blog/RSS

Email

Website Messaging

Podcast

MobileAdvertising

TV

Radio

Print

OutdoorResearch

Customer Surveys

Marketing Effectiveness

Collateral & Presentations

Special Events & Sponsorships

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

November December

5 12 19 26 3 10 17 24 31

2012 Marketing Calendar

Page 7 document.xls

This is a template for a marketing calendar. Weeks start on Monday.

The example below shows how a completed plan for the month of January might look

Month January

Sales Goal 1250 units

Week of (Mon. Start) 2 9 16 23 30

Key Dates & Events New Years

Sales Promotions

Sales Promotions

Public Relations

Press Releases Pre Conf Post Conf.

Online

Keyword/Search Keyword/Search Advertising

Site Targeted Ads

Online Auctions/Stores Online Auction & Stores

Online Directory Listings & Classified

Affiliate Programs Affiliate Recruitment Incentive Program

Live Tweets XYZ Tweets

Blog/RSS

Email

Website Messaging

Podcast

Mobile XYZ Campaign QR Code - product info

Advertising

TV XYZ Campaign

Radio XYZ Campaign

Print XYZ Campaign with QR Code

Outdoor Teaser for XYZ Campaign

Research

Customer Surveys

Marketing Effectiveness Brand Metrics, Web Analytics, ROI

Brandeo is pleased to make this template available under a Creative Commons License.Brandeo terms & conditions apply.

Industry Conference

Martin Luther King

Day

Sales Promo (Offer)

Collateral & Presentations

Product Brochures

Industry Pres.

Special Events & Sponsorships

Industry Conference

Promote Conference

Online Directory Listings & Classified

Social Media - Twitter, Facebook, YouTube, etc.

Facebook Announce

Pre Conf Tweets

Post Conf. Tweets

Visit us at conference and receive free gift

Daily Conf. Recap, Live

BlogUpcoming Sls Promo

Visit us at conference and receive free gift

Upcoming Sls PromoVisit us at conference and

receive free giftUpcoming Sls Promo

Online couponConf

Highlights

Email Customer Satisfaction Survey