Branded Advertisement (spot-glued PI, and use of ... · network wallboard custom direct mail...
15
HOSPITAL & PRACTICE/CLINIC PRODUCTS MEDIA KIT
Transcript of Branded Advertisement (spot-glued PI, and use of ... · network wallboard custom direct mail...
HOSPITAL & PRACTICE/CLINIC PRODUCTS
ME
DIA
KIT
MU
LTI-
CH
AN
NE
L S
OLU
TIO
NS Our platform of Physician’s Weekly networks
provide unparalleled reach and proven
targeted engagement
Providing a range of proven solutions designed
to surround and engage your target audience
HOSPITAL
NETWORK
WALLBOARD
CUSTOM
DIRECT MAIL
SPOTLIGHT
PEER-TO-PEER
WALLBOARDS
SPECIALTY
NETWORK
WALLBOARD
POINT-OF-CARE
TABLET
eNEWSLETTER &
CUSTOM EMAIL
HO
SP
ITA
L P
RO
DU
CT
S
Engage your target audience in one of our Physician’s Weekly highly visible, engaging, single sponsored
wallboard products
General Hospital Edition
1,390 physician lounges
Hangs for 1 week
Cardiology Edition
385 cardiac cath-lab lounges
Hangs for 1 week
Emergency Edition
285 physician lounges
Hangs for 1 week
Surgery Edition
560 surgery lounges
Hangs for 1 week
CLI
NIC
& P
RA
CT
ICE P
RO
DU
CT
S
Engage your target audience in one of our Physician’s Weekly highly visible, engaging, single sponsored
wallboard products
Primary Care Edition
3,500 primary care practices
Hangs for 1 month
Oncology Edition
1,000 Cancer Centers
200 Oncology Group Practices
Hangs for 1 month
Infectious Disease
Edition
700 surgery lounges
Hangs for 1 month
Pain Edition
200 Pain Management Clinics
Hangs for 1 month
Cardiology Practice
Edition
300 cardiology group practices
Hangs for 1 month
Pulmonology
Edition
400 PUD Group Practices
Hangs for 1 month
CLI
NIC
& P
RA
CT
ICE P
RO
DU
CT
S
Engage your target audience in one of our Physician’s Weekly highly visible, engaging, single sponsored
wallboard products
Neurology
Edition
220 Neurology group practices
Hangs for 1 month
Diabetes Edition
600 Endo Group Practices &
800 ADA® Certified Diabetes
Clinics
Hangs for 1 month, weekly in
November
Allergy &
Immunology Edition
300 Allergy & Immuno Group
Practices
Hangs for 1 month
OBG/ Women’s Health Edition
200 Neurology group
practices
Hangs for 1 month
CU
STO
M W
ALL
BO
AR
D I
SSU
E
Take advantage of the entire editorial poster
real estate, Poster Size: 25 ½” x 38 ¼“
Extend your reach with customized take-one
brochures
Pull-through existing approved content
Utilize our relationships with renowned KOLs to
develop new content
Featuring Your
Peer-to-Peer
Message
Take-one
Brochure
Option is
Available
Special Issue
Callout
Drive home your brand or topic message with a
peer-to-peer custom spotlight issue
Branded Advertisement (spot-glued PI, and use of literature pocket)
24 ¾” x 10 ⅞”
a) d) PI/Literature Pocket Area: Space allocated for spot-glued PI,
as well as overlap of literature
pocket and/or handout materials.
Holder Size: 4 ¼“ x 6 ½ can accommodate materials up to 4 x
8½”.
a) Creative Area: Utilize area for ad creative and
product claims
b) Boxed Warning
c) Important Safety Info
WA
LLB
OA
RD
AD
EX
EC
UT
ION
EX
AM
PLE
S
a b
c
d
a
b
c
d
Branded Advertisement (no spot-glued PI or pocket materials)
24 ¾” x 10 ⅞”
c) Brief Summary
a) Creative Area: Equivalent to spread journal ad
b) Indications and Important
Safety Information
WA
LLB
OA
RD
AD
EX
EC
UT
ION
EX
AM
PLE
S
a
b
c
b
c
a
Reminder Advertisement 24 ¾” x 10 ⅞”
Creative Area:
Utilize entire ad space for creative (No messages, claims, ISI, etc.)
WA
LLB
OA
RD
AD
EX
EC
UT
ION
EX
AM
PLE
S
Launch Announcement 24 ¾” x 10 ⅞”
Creative Area:
Utilize entire ad space for creative (No messages, claims, ISI, etc.)
WA
LLB
OA
RD
AD
EX
EC
UT
ION
EX
AM
PLE
S
MO
NO
GR
AP
H
Pull through your message with a peer-to-peer
developed specialty specific monograph direct mailed
to your target audience
15 ¾” x 10 ¾” (spread)
7 ⅞” x10 ¾” (single page)
EN
EW
SLE
TT
ER &
CU
STO
M E
MA
IL O
PP
OR
TU
NIT
IES Take advantage of our database of over 180,000 registered
health professionals with a targeted eNewsletter campaign
Designed to highlight your message, boost viewability and encourage engagement
Maximum frequency of
4x per month
Our newsletters have
an average open rate of 14.7%
and an average CTR* of 3.5%**
New e-Newsletter format
Custom/Branded eMail
Sponsor or customize an entire message to our opt-in contact list.
Target your message to one of
our many specialty networks
*Clicks/Unique open
**Results will vary depending on specialty
Maximize utilization of your digital assets by partnering with Physician’s Weekly
S O L U T I O N S
• Bring your peer-to-peer
message to the point of care
inside select PW hospital and
practice locations
• Leverage multiple assets per
location and gain valuable
viewability and utilization
metrics
• Engaging content helps drive
targeted online, mobile, and
point of care exposure for your
digital assets
• Multi-sponsor opportunities
available
Physician’s Weekly Point-of-
Care Tablet
PW Point-of-Care Tablet
• Engaging content helps drive targeted online, mobile, and point of care exposure for your digital assets
• through PW’s direct ability to serve up your digital ads, videos … all linked directly to your website
Relevant Content N E T W O R K S P E C I F I C
Tablet offering includes:
Network Feedback
• Non-personal promotion
• KOL interviews and physician-contributed blogs
• Peer-to-peer discussions, eDetails
• PW CME Corner featuring free CME activities
• Infographics, medical cartoons, games and videos
“What a great idea about the tablet and new technology to promote the education and learning. We would not be able to have a fully digital poster in our clinic, so the paper poster and the tablet is a great idea. I'm excited to see how the clinicians will utilize the electronic information.”
Mariana Leonard-Mayers, LICSW HealthPartners ID Clinic - St. Paul, MN
CO
NT
AC
T I
NF
OR
MA
TIO
N
908-766-0421
Media Kit & Sales related inquiries
Production related inquiries
908-766-0421
Online Advertising:
eHealthcare Solutions
609-882-8887
Online & Digital related inquiries
