BrandBook - Ubisecure Customer Identity Management BRANDBOOK Q2 2019 V1.4. At Ubisecure our brand...

download BrandBook - Ubisecure Customer Identity Management BRANDBOOK Q2 2019 V1.4. At Ubisecure our brand identity

of 17

  • date post

    08-Jul-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of BrandBook - Ubisecure Customer Identity Management BRANDBOOK Q2 2019 V1.4. At Ubisecure our brand...

  • Ubisecure BRANDBOOK

    Q2 2019 V1.4

  • At Ubisecure our brand identity represents who we are, the

    products and services that we provide, our vision, and the value we

    offer. The elements of our brand are detailed in the guidelines. We

    believe our brand must be expressed consistently in order to foster

    and maintain recognition, trust and positive association amongst

    our customers, partners and stakeholders. These guidelines

    protect our brand, and are designed to help our staff and our

    partners communicate Ubisecure values in a clear, strong voice.

  • Logo

    Section 1 IDENTITY

    The Ubisecure logo is our most valuable identity asset and should be treated with respect. The Ubisecure logo was reimagined in October 2016 and is an evolution on the previous corporate identity. The Ubisecure logo represents growth, and alongside the Ubisecure Typemark, embraces our ‘ubiquitous security’ origins.

    To protect the integrity of our new logo, we have some basic rules.

    • Only show the logo in Ubisecure blue or white.

    • Don’t alter, rotate, or modify the logo.

    • Don’t use previous versions of the logo.

    • Follow the logo usage guidelines in this

    document.

    Brandmark

    Primary Colour RGB 40 167 240 Web #28a7f0 Pantone 2925 C

    Typemark

    Ubisecure Grey RGB 56 56 56 Web #383838

  • Logo Variations Horizontal versions - primary

    IMAGE BACKGROUND

    When placed on images the logo elements should be inversed to white and easily readable.

    UBISECURE BLUE BACKGROUND

    On Ubisecure Blue backgrounds, both the logo elements should be inversed to white.

    DARK BACKGROUND

    On dark backgrounds the brandmark should remain Ubisecure Blue, and the typemark inversed to white.

    STANDARD LOGO

    The standard Ubisecure logo is two colour – Ubisecure Blue (RGB 40 167 240) and Ubisecure Gray (RGB 56 56 56). When using the standard logo the preferred background colour is white.

    Section 1 IDENTITY

  • Logo Variations Stacked versions - alternative

    IMAGE BACKGROUND

    When placed on images the logo elements should be inversed to white and easily readable.

    UBISECURE BLUE BACKGROUND

    On Ubisecure Blue backgrounds, both the logo elements should be inversed to white.

    DARK BACKGROUND

    On dark backgrounds the brandmark should remain Ubisecure Blue, and the typemark inversed to white.

    STANDARD LOGO

    The standard Ubisecure logo is two colour – Ubisecure Blue (RGB 40 167 240) and Ubisecure Gray (RGB 56 56 56). When using the standard logo the preferred background colour is white.

    Section 1 IDENTITY

  • Colour Palette

    Primary Colour RGB 40 167 240 Web #28a7f0 Pantone 2925 C

    Standard Blue RGB 12 115 172 Web #0c73ac

    Image Overlay Blue RGB 3 103 161 Web #0367a1

    Dark Background Blue RGB 21 36 53 Web #152435

    Light Gray RGB 230 230 230 Web #e6e6e6

    Mid Gray RGB 178 178 178 Web #b2b2b2

    Ubisecure Grey RGB 56 56 56 Web #383838

    Black RGB 0 0 0 Web #000000

    The colour palette is focused around our hero colour – Ubisecure blue. Blue is a calm colour that is associated with precision, trust and security. The blue palette nods to our history, but has been modernized for to show Ubisecure as a forward facing, innovative and disruptive company.

    Accent One RGB 255 84 30 Web #ff541e Pantone Orange 021 C

    Accent Two RGB 82 202 184 Web #52CAB8 Pantone 3258 C

    Section 1 IDENTITY

  • Typography Typography is an essential part of the Ubisecure brand. A consistent typographic style is essential to reinforce our brand image in the eyes of our customers, partners, and employees.

    We use two primary fonts – Open Sans for body text and Raleway for headings.

    In cases where Open Sans and Raleway are is not available, such as HTML emails, web properties or applications that cannot embed fonts, Calibri Light should be used. Calibri Light is made up of regular and bold weights with italicized variations. As secondary alternative Arial may also be used.

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-)

    ALTERNATIVE – CALIBRI LIGHT

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-)

    SECOND ALTERNATIVE – ARIAL

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-)

    PRIMARY BODY – OPEN SANS

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-)

    PRIMARY HEADINGS – RALEWAY BOLD

    Section 1 IDENTITY

  • Imagery Imagery has been selected for high impact, ‘hero’ visuals typically including technology in use. Only imagery selected and available via the image library should be used. This includes use of images for presentations, web properties, datasheets, white papers and demonstrations. Images are grouped into specific categories that represent the Ubisecure brand. When considering image use, select based on audience demographics and how the image will support the story being told.

    Section 1 IDENTITY

  • Imagery VERTICALCOMMUNALTECHNOLOGY IN USECORPORATE

    Corporate images are used in high level brand communications. They are broad in concept and can be used to associate any Ubisecure message.

    At the heart of Ubisecure’s vision is how we enable the potential of technology for consumers and businesses. Images of technology in use show the result of Ubisecure technology in use rather than the technology itself. Examples will show how technology empowers people such as accessing corporate resources, machinery augmented by computing, commerce and working with physical things. Images here will be focused around mobile computing and mobile networking.

    True technology enablement comes from community adoption and connecting with one another. Images of communal usage include modern working environments, often disparate to typical offices, social situations and social media.

    Ubisecure focuses on select verticals, and these verticals can be represented in imagery.

    Section 1 IDENTITY

  • Icons Icon libraries have been selected to ensure a consistent representation of our products, services, ecosystem and implementation. The icon library should be consulted for all infographic, diagram and illustrative representation of Ubisecure services.

    EXAMPLES FROM LIBRARY

    Section 1 IDENTITY

  • Company Name Section 2 COMPANY NAME

    Ubisecure is both a trademark and trade name. Ubisecure is used to describe both the company, and the identity platform and SaaS services we offer. Trademark symbols should not be added when referring to the company name for legal references.

    Primary use (for use in all building signage and marketing communications): Ubisecure

    Secondary (for all legal references): Ubisecure, Inc Ubisecure, OY (Finnish specific company registration) Ubisecure, AB (alternative company name for Sweden) Ubisecure, Ltd (group company registered in the United Kingdom)

  • Ubisecure Boiler Language Section 3 BOILER LANGUAGE

    Word Count - 49

    Ubisecure is a pioneering European b2b/b2c Customer Identity & Access Management (CIAM) software provider and cloud services enabler dedicated to helping its customers realise the true potential of digital business. It provides a powerful Identity Platform to connect customer digital identities with customer-facing applications in the cloud and on-premise.

    Word Count – 185

    Ubisecure is a pioneering European b2b and b2c Customer Identity & Access Management (CIAM) software provider and cloud identity services enabler dedicated to helping its customers realise the true potential of digital business.

    Ubisecure provides a powerful Identity Platform to connect customer digital identities with customer- facing SaaS and enterprise applications in the cloud and on-premise. The platform consists of productised CIAM middleware and API tooling to help connect and enrich strong identity profiles; manage identity usage, authorisation and progressive authentication policies; secure and consolidate identity, privacy and consent data; and streamline identity based workflows and decision delegations. Uniquely, Ubisecure’s Identity Platform connects digital services and Identity Providers, such as social networks, mobile networks, banks and Governments, to allow Service Providers to use rich, verified identities to create frictionless login, registration and customer engagement while improving privacy and consent around personal data sharing to meet requirements such as GDPR and PSD2.

    Ubisecure is accredited by the Global Legal Entity Identifier Foundation (GLEIF) to issue Legal Entity Identifiers (LEI) under its RapidLEI brand, a cloud based service that automates the LEI lifecycle to deliver LEIs quickly and easily.

    Tagline

    Connecting Identity. Transforming Digital Business.

    Logo with tagline

  • For Partners Section 4 PARTNERS

    We value our Partners and since we’ll be sharing brands as we go to market, please make sure you follow the brand guidelines.

    Approved Partners can display