Brand Witz 2008 Final Presentation of Khulna University
26
COMMUNICATION CAMPAIGN THAT DEFINES AND PROMOTES FAIR CANDIDATES TO THE ELECTORATES FOR THE PARLIAMENTARY ELECTIONS. “ “
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Brand Witz 2008, Final Presentation of Khulna uNivers
Transcript of Brand Witz 2008 Final Presentation of Khulna University
COMMUNICATION CAMPAIGN THAT DEFINES AND PROMOTES FAIR CANDIDATES TO THE ELECTORATES FOR
THE PARLIAMENTARY ELECTIONS. “ “
PRO
POSA
L SC
HEM
E
Defining FairCandidate
AudienceSegmentation Audiences’
Accessing
Mind
Tools & Access
TechniquesImplementation
FAIR
CA
ND
IDAT
E
FAIR
CA
ND
IDAT
E
FairCandidate
Patriotism
Enlightenment
Corruption Free
PromiseKeeping
Region
Age
Social ClassIncome Level
SEG
MEN
TATI
ON
Geographic
Demographic
SocioEconomic
SEG
MEN
TATI
ON
REGION
Rural
City-Slum
Geographic
Demographic
SocioEconomic
SEG
MEN
TATI
ON
AGE
FIRST TIME VOTERSGeographic
Demographic
SocioEconomic
SEG
MEN
TATI
ON
SOCIAL CLASS
LOWER MIDDLE
LOWER
INCOME LEVEL
SUBSISTENT ECONOMY
Geographic
Demographic
SocioEconomic
ACCE
SSIN
G A
UD
IEN
CES’
MIN
D
Socio-Economic
Demographic
Geographic
TVCMobile MessagingPosteringStickerRadio Commercial
T-shirtTransportation Branding
COMMON TOOLS
ACCE
SSIN
G A
UD
IEN
CE’S
MIN
D
ACCE
SSIN
G A
UD
IEN
CES’
MIN
D
R
TOOLS
EXCL
USI
VE
URAL & CITY SLUM
Field Level Awareness
Community Radio
Opinion Leader
Hat Bazaar Kobial
ACCE
SSIN
G A
UD
IEN
CES’
MIN
D
IRST TIME F
TOOLS
EXCL
USI
VE
VOTERSRoad Show in Different Universities
Teachers’ Participation
Web Based Social Networking
Branding in Different Outlets
ACCE
SSIN
G A
UD
IEN
CES’
MIN
D
ACCE
SSIN
G A
UD
IEN
CES’
MIN
D
IRST TIME F
TOOLS
EXCL
USI
VE
VOTERSRoad Show in Different Universities
Teachers’ Participation
Web Based Social Networking
Branding in Different Outlets
IMPL
EMEN
TATI
ON
INST
RUM
ENTS
9 DEC’sOffices
83 Districts
EOs
Outsourced Event Mgt.
Companies
Outsourced Ad
Agencies
Telecom Operators
Local Government
Active Role Players
IMPL
EMEN
TATI
ON
INST
RUM
ENTS
Total Budget Requirements- BDT 34.54 Cr.
Expected Sources of Funds- BEC & Donors.
Expected Implementation Period- 3 Months
IMPL
EMEN
TATI
ON
INST
RUM
ENTS
BUDGET ALLOCATION FOR COMMUNICATION CAMPAIGN
The total budget for the FY 2008-2009 of Bangladesh Election Commission is:
Total non-development Expenses - BDT 460 CroreTotal development Expenses - BDT 88 Crore Total Expenses - BDT 548 Crore
Expenses for Common Tools Expenses for Exclusive ToolsTools Amount of
Tk in Crore
Sticker (.2*70000000) 1.4
Mobile Messaging (.25*30000000) .75
Postering (4*2000000) .8
TVC 16.54
Radio Commercial 5
T-shirt 3
Transportation Branding .5
Direct Mailing 2
Total 29.99
Tools Amount of Tk in Crore
For Rural People 2.25
For City Slum 1.5
For First Time Voter .2
For Social class and Income Level .6
Total 4.55
Total Expenses Tk 34.54 Crore which is nearly 7.5% of the Total non-
development Expenses allocated in FY 2008-2009.
Q & A“ “
SAM
PLE
AD
s
SAM
PLE
AD
s
SAM
PLE
AD
s
SAM
PLE
AD
s
SAM
PLE
AD
s
IMPL
EMEN
TATI
ON
INST
RUM
ENTS
BUDGET ALLOCATION FOR COMMUNICATION CAMPAIGN
The total budget for the FY 2008-2009 of Bangladesh Election Commission is:
Total non-development Expenses - Tk 460 CroreTotal development Expenses - Tk 88 Crore Total Expenses -Tk 548 Crore
Expenses for Common Tools Expenses for Exclusive ToolsTools Amount of
Tk in Crore
Sticker (.2*70000000) 1.4
Mobile Messaging (.25*30000000) .75
Postering (4*2000000) .8
TVC 16.54
Radio Commercial 5
T-shirt 3
Transportation Branding .5
Direct Mailing 2
Total 29.99
Tools Amount of Tk in Crore
For Rural People 2.25
For City Slum 1.5
For First Time Voter .2
For Social class and Income Level .6
Total 4.55
Total Expenses Tk 34.54 Crore which is nearly 7.5% of the Total non-
development Expenses allocated in FY 2008-2009.
