Brand Vision 5 Second World
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In a five-second world… © 2008 Rob Weiss. All Rights Reserved.
description
Redux Product Ideation / Innovation
Transcript of Brand Vision 5 Second World
In a five-second world…
© 2008 Rob Weiss. All Rights Reserved.
For more than 25 years we have
delivered award winning
product brand innovation and design solutions to grow revenue, market
share, brand equity, profit and return of shareholder value.
→ →
What We Do
• Inspired Brand Graphics with Unique Structural Form • Develop Brand Blueprint Architecture• Develop Positioning• Brand Strategy Development• Structural Branding for Profit• New Product Ideation and Product Development • Build Product Packaging/Design/Application
Diffentiation• Competitive Research & Insight • Business and Consumer Intelligence• Analytics/Optimization• Creative Development• Social Media Strategy/Relationship Management • New Product Incubator• Media Research• Integrated Media Planning • Media Buying
Kraft Foods: Project Dumbo“getting the big elephant off
The ground”
What We Do
We Know Next Generation Products
®
• Consumers are looking for new, emotional connections.
• Consumers are looking for the emotional product they can love.
• Consumers are used to more choice.
• Consumers have higher expectations.
• Consumers need emotional pull to help make decisions.
• Consumers want more ways to connect with everything in their lives, including product innovation.
Be Different. Be Innovative. Believe.
• Pursue innovation & differentiation
• Deliver great inspirational design & structural form
• Get into the lead and stay there
• Convey peak product performance
• Set high product expectations and standards
• Relentless focus on best quality standards
• Never let the consumer down
• Never, ever fail the reliability test
• Make it distinctive
• Make it ownable
Driving New Product Ideation/Innovation
• Received numerous industry new product innovation, product package design and merchandising innovation awards;
Consumer, Industrial, Hardware, Electrical & Internet channels
• Been involved with specialty chemical products since 1981
• Drive the new product ideation development process to accelerate the product to market lifecycle. (55 new product SKU’s within 30 months)
• Developed a new "visual brand positioning" architecture to inspire and direct new thinking
• Establish criteria for "innovation relevance" and marketability
Inventing Ideation. Reinventing Innovation.
POPAI Merchandising & Design Award
James Dyson, Founder & Chairman- Dyson
Ideation/Innovation Opportunity Window
• Product portfolio brand essence modeling
• New Product ideation and development modeling
• New product and structural package design opportunity modeling - visual
• New customized product to market lifecycle modeling
Re-inventing Time
NOVOtrix.09 Ideation & Innovation Model
• Brand Harvesting so products can be removed from the product portfolio without losing disproportionate franchise share or profitability.
• Able to be successfully reposition a brand as it will be more cost-effective to launch a new brand to reach a new customer set.
• Designed to propel a brand into new markets with an advantage over competitors.
• Used as a firewall to protect other brands.
• Used to exploit channel opportunities.
• Strategically positioned and differentiated through product perception platforms.
NOVOtrix.09 Ideation & Innovation Platform
16 Sorties Over 6 Continents
- connect meaningfully with today’s consumers
- cut through the information clutter
- grow integrated creative experiences
- convince people to commit for life
- make the world a better place
Idea Driven for 2029 & Beyond
“To have a great idea, have a lot of them.”
1,093 patents.
Thomas A. Edison
Kinetoscope
Telegraph
Light Bulb
Over 25 years of award winning structural package design and strategic brand
messaging development by;
Use of Color Use of Symbolism
Use of Cultural trends Use of Messaging
Package Design & Innovation Visual Synthesis
Consumer Forensic Integration “Design is not just what it looks like and
feels like. Design is how it works.”
Steve Jobs
Creating Passion Beyond Design
Inspiration is contagious. It is accessible to all. And I believe, will accelerate us to a better
world. “You cannot do it all on inspiration, but without
different ideas you can’t be good at business.
The more, diverse experience you allow yourself to think unusual things different experiences you have you question you
look at things at different angles. That’s when the ideas begin to flow and where
inspiration can be very significant.” Sandra Dawson
The next time is now.
No Inspiration. No Innovation.
Think Beyond the Next Generation
Contact Information
Rob Weiss
Levenson BlackMarlin Group
717 N. Harwood
Suite 2000
Dallas, TX 75201
T | 214.932.6035
C | 972.239.7196
