Brand Visibility Guidelines for Grantees · NUTITION NTRNATIONAL Brand Visibility Guidelines for...

Brand Visibility Guidelines for Grantees ACKNOWLEDGING OUR SUPPORT

OCTOBER 2018

NUTRITION INTERNATIONAL Brand Visibility Guidelines for Grantees 1October 2018

TABLE OF CONTENTS 1.0 Expectations 2

2.0 About This Guide 3

3.0 Acknowledging Nutrition International’s Support 4

3.1 General Requirements 5

3.2 Referring to Nutrition International 6-7

4.0 Nutrition International Logo and Visuals 8

4.1 Nutrition International Logo 9

4.2 Logo Options 10

4.3 Improper Use of the Logo 11

4.4 Logo Dimensions and Placement 12

4.5 Photography 13-15

5.0 Acknowledging Nutrition International in Materials 16

5.1 Print Products 17

5.2 Media Relations and Outreach 18

5.3 Supplies and Equipment 19-20

5.4 Presentations and Audiovisual Productions 21

5.5 Electronic Communication 22

5.6 Using Multiple Logos 23

6.0 Appendix 24


We at Nutrition International are proud to partner with you. Based on the brand visibility clause of the contract that you entered into with us, you are required to acknowledge Nutrition International as a funder, donor or donor partner in external communications materials pertaining to projects, activities, or initiatives that we support —for their entire lifetime.* This requirement is rooted in our dedication to transparency and in our support of our shared mission to nourish life.

For your reference, the full brand visibility clause is found below.

“At no additional cost to Nutrition International, the Recipient agrees to take specific measures to ensure the visibility of Nutrition International’s funding in all communications activities related to the activity, project, program, or social marketing campaign being funded. This will include, inter alia, the compulsory use of Nutrition International logo on all relevant print and electronic communications materials, as well as on product packaging for various commodities provided and paid by Nutrition International. It also includes the explicit and direct acknowledgment of Nutrition International funding at public facing activities.”

*As of April, 2018, all new grantee contracts include a brand visibility clause which outlines the grantees obligations to recognize Nutrition International’s funding. If your contract with Nutrition International was signed prior to this date, please refer to—and follow—any clause related to communications that may appear in it. In any case, we strongly encourage you to follow the guidelines presented in this guide so we can ensure consistency in the way all grantees refer to our brand.

Acknowledging Nutrition International

1.0 EXPECTATIONS 1.0EXPECTATIONS

2.0ABOUT THIS GUIDE

3.0ACKNOWLEDGING NUTRITION INTERNATIONAL’S SUPPORT

4.0NUTRITION INTERNATIONAL LOGO AND VISUALS

5.0ACKNOWLEDGING NUTRITION INTERNATIONAL IN MATERIALS

6.0APPENDIX


Nutrition International is honoured to support your work.

2.0 ABOUT THIS GUIDE1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX

These Brand Visibility Guidelines for Grantees provide detailed instructions on how to apply the brand visibility clause.

Should anything be unclear or any question arise, please don’t hesitate to reach out to your primary project contact. Nutrition International will be pleased to assist you in finding the most appropriate way to recognize our support.


3.0 Acknowledging Nutrition International’s Support

3.1 GENERAL REQUIREMENTS

3.2 REFERRING TO NUTRITION INTERNATIONAL

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


3.1 GENERAL REQUIREMENTS

Below are the general minimum brand visibility requirements we expect from grantees. This guide provides more details on all of them in the following sections.

1. You must acknowledge Nutrition International in all instances when communicating about a project, activity, or initiative supported by Nutrition International. This includes, but is not limited to:

• Printed materials and publications (brochures, flyers, reports, etc.)

• Banners, posters, or backdrops for interviews, trade shows, and events

• Speeches and presentations (PowerPoint or others)

• Media relations activities (press releases, briefings, presentations, interviews, etc.)

• Websites (for your organization or specific to the project or initiative)

• Videos

• Shipments and goods (commodities packaging, etc.)

• Equipment or vehicles purchased with support from Nutrition International

• Other materials where donors and other sources of funding are recognized

2. The way you acknowledge Nutrition International’s support will vary by product and situation and can take three main forms:

• Inclusion of text clearly indicating Nutrition International’s role

• Use of the Nutrition International logo

• Verbal mention of Nutrition International’s role

We ask that—whenever possible—you share any communications materials about a project, activity, or initiative supported by Nutrition International with your primary Nutrition International project contact before they are finalized so that we can ensure we are properly acknowledged. We also encourage you to inform your primary Nutrition International project contact of any public or media events being planned in relation to a project, activity, or initiative supported by Nutrition International.

Nutrition International reserves the right to reproduce and publish grantee video and photography in corollary communications.

Recognition of Nutrition International can be done in concert with other organizations for projects, activities, or initiatives that have multiple funders or supporters.

For all questions and inquiries regarding these requirements, as well as for access to logo design files, please be in touch with your primary Nutrition International project contact.

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


3.2 REFERRING TO NUTRITION INTERNATIONAL

This section provides details on how to acknowledge Nutrition International’s support by making a reference to it, either in text or verbally.

Describing Nutrition International’s contributions In instances where the most appropriate way to acknowledge Nutrition International’s contributions is through inclusion of text or verbal reference (in the case of speeches, presentations, and events), please use language that clearly expresses Nutrition International’s role. We suggest, as a minimum, one of the following statements:

“Funded by Nutrition International”

“Supported by Nutrition International”

“A proud partner of Nutrition International” Talking about Nutrition International When speaking about Nutrition International and its support for your project, activity, or initiative, you may want to describe our organization and highlight key pieces of our work together. In instances where Nutrition International’s boilerplate language is appropriate, use the following:

About Nutrition International Founded in 1992, Nutrition International is a global organization dedicated to delivering proven nutrition interventions to those who need them most. Working in partnership with countries, donors, and implementers, our experts conduct cutting-edge nutrition research, support critical policy formulation, and integrate nutrition into broader development programs. In more than 60 countries, primarily in Asia and Africa, Nutrition International nourishes people to nourish life. Find out more at NutritionIntl.org.

For in-text or spoken descriptions of Nutrition International, here are some examples on how to describe the organization:

• “Nutrition International is a global nutrition organization dedicated to improving nutrition around the world.”

• “For 25 years, Nutrition International has focused on delivering low-cost, high-impact, nutrition interventions to people in need.”

• “Working alongside governments as an expert ally, Nutrition International combines deep technical expertise with a flexible approach, increasing impact without increasing complexity or cost.”

• “Nutrition International serves as a force multiplier across the development ecosystem, using a unique combination of capabilities to help countries overcome barriers to scaling up nutrition, as well as domestic resource mobilization and local government capacity and ownership.”

• “Nutrition International achieves impact through coverage, leverage and influence. The interlocking nature of these strategic pillars, guided by the cross-cutting focus on gender equality, form the basis of its approach.”

A few things to note

• When referring to Nutrition International the first time in a document or verbally, the name must be spelled out completely. In later references within the same event or document, it is acceptable to use the acronym “NI”.

• If you need to refer to our old name (the Micronutrient Initiative), please use the following language: “Nutrition International, formerly the Micronutrient Initiative.”

• “Nutrition International achieves impact through coverage, leverage and influence. The interlocking nature of these strategic pillars, guided by the cross-cutting focus on gender equality, form the basis of its approach.”

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


When not to mention Nutrition International The success of our work depends on maintaining trusted relationships with various levels of governments, donors, partners, and implementers. For this reason, we ask you not to use or display the Nutrition International name or logo in connection with any political activity, including engaging in protest, petitions, boycotts, or strikes; union organizing; or advocating for or against political parties, platforms, and candidates.


4.0 Nutrition International Logo and Visuals

4.1 NUTRITION INTERNATIONAL LOGO

4.2 LOGO OPTIONS

4.3 IMPROPER USE OF THE LOGO

4.4 LOGO DIMENSIONS AND PLACEMENT

4.5 PHOTOGRAPHY

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


Primary Logo with Tagline

4.1 NUTRITION INTERNATIONAL LOGO

This section details the rules and parameters applicable to the use of Nutrition International’s logo to recognize our contributions. To get access to the logo files, please contact your primary project contact.

Logos Nutrition International’s primary logo comprises the icon, Nutrition International’s name, and our tagline, “Nourish life.” It is made up of two primary colours, which should never be altered.

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6.0APPENDIX


4.2 LOGO OPTIONS

The only acceptable colouration options for the logo are shown here.

The full-colour logo and one-colour versions may only be placed on a white background or on a light colour background as long as there is enough contrast for the logo to be legible.

The full-reversed logo (white) may be placed on any dark colour background as long as there is enough contrast for legibility.

Full-colour

One-colour Charcoal

One-colour Black

Full Reverse to White

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6.0APPENDIX


4.3 IMPROPER USE OF THE LOGO

No elements of the logo should be modified. Some examples of what to avoid are listed here. Avoiding these misapplications helps maintain the visual integrity of the brand and allows for a cohesive look across all materials.

The following list outlines the basic rules for working with the logo:

• Maintain the proportions of the logo as shown.

• Do not obscure any part of the logo.

• Do not add a drop shadow or any other special effects to the logo.

Nourish Life

Do not reconfigure elements of the logo or change the wording.

Do not substitute colours for any elements in the logo.

Do not stretch or physically alter the proportions of the logo.

Do not place additional graphic elements on the logo, such as the border.

Do not place the logo on a densely patterned background.

Do not use other fonts for the logo.

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


x-height

x x

x x

4.4 LOGO DIMENSIONS AND PLACEMENT

Always afford the Nutrition International logo a predetermined area of breathing space, referred to as an area of isolation. This ensures that the identity maintains its hierarchy and is not overwhelmed by other visual elements. The area of isolation can be calculated as a margin of clear space equivalent to the height of the brand mark.

The original logo must always be reproduced so the width of the logo measures a minimum of 1.25” wide to ensure all elements of the identity are legible.

In instances where a logo in a size that is smaller than 1.25” is required, the logo without the tagline must be used. In instances where the logo is bigger than 1.25” but there is a justifiable reason to use the version without the tagline, please reach out to your primary project contact for approval.

Minimum Size with Tagline

Size without Tagline

1.25”

less than 1.25”

Logo Area of Isolation

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


4.5 PHOTOGRAPHY

Unless expressly stated in our contract, you are not obligated—but are encouraged to—take photographs of projects, activities, and initiatives supported by Nutrition International. If you do take photographs, we ask that you share your images with us and include caption and credit information. Nutrition International will be happy to use these images, while underlining the work we are doing together. Should you do so, we request that you provide a signed waiver from anyone who appears in your photos, or, in the case of any minors, a parent or guardian. You will find an example of such a waiver in the Appendix (section 6.0.)

Additionally, we have recommendations and best practices for all photography that allows our shared audiences to identify with the subject matter. The most appealing images are vibrant, crisp, bright, use natural light and are taken in a natural environment. Images may include people, cultural and geographical environment, and the processes behind program delivery in order to tell a whole story.

Below are some examples.

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2.0ABOUT THIS GUIDE




6.0APPENDIX


4.5 PHOTOGRAPHY DO’S

If you consider taking photographs of your initiative and/or project, here are some suggested best practices.

DO: Get close and focus on the subject.

DO: Add depth, texture, pattern. DO: Show cultural and geographical context.

DO: Show the process of adding nutrition.

DO: Place the subject off-center. DO: Demonstrate “aid in action.” DO: Show the positive benefits of change. Photos should look and feel like a nourished life.

DO: Capture people looking into the camera to allow an emotional connection with viewers.

DO: Show people enjoying authentic and undisturbed experiences.

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4.5 PHOTOGRAPHY DON’T’S

If you consider taking photographs of your initiative and/or project, here are suggestions of environments and subjects to avoid.

DON’T: Use photographs that fail to provide useful information. Each image should tell a clear story.

DON’T: Take pictures of the backs of heads or stand too far away from the activity.

DON’T: Stay so far away you can’t see what a person is doing.DON’T: Allow obstacles between you and your subject.

DON’T: Use photos in which individuals look helpless, malnourished, or impoverished. Beneficiaries are people and should always be presented as more than a charitable cause.


5.0 Acknowledging Nutrition International in Materials

5.1 PRINT PRODUCTS

5.2 MEDIA RELATIONS AND OUTREACH

5.3 SUPPLIES AND EQUIPMENT

5.4 PRESENTATIONS AND AUDIOVISUAL PRODUCTIONS

5.5 ELECTRONIC COMMUNICATION

5.6 USING MULTIPLE LOGOS

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


5.1 PRINT PRODUCTS

You must acknowledge Nutrition International’s role as a funder or donor in all print materials about the projects, activities, or initiatives that we support. This includes, but is not limited to, reports, banners, promotional signage, brochures, and leaflets. Nutrition International’s support can be acknowledged in the text of your materials and/or by using the Nutrition International logo.

In lengthier documents such as reports and studies, Nutrition International’s contribution should be mentioned in the acknowledgments section, the preface, or in other sections where supporters are mentioned.

Example on a Printed Brochure

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6.0APPENDIX


5.2 MEDIA RELATIONS AND OUTREACH

Nutrition International must be acknowledged as a donor or partner in all media materials and events, including press releases, media advisories, and press conferences, related to the project, activity, or initiative we support. This should be done by including at least one of the following:

• The Nutrition International logo.

• A mention of Nutrition International and description of our support for the project, activity, or initiative, to be included in the headline or first paragraph.

• An approved quote from a Nutrition International representative.

• Contact information for a Nutrition International representative.

• Nutrition International’s boilerplate and link to website (please see the boilerplate provided in the Referring to Nutrition International section).

• A Nutrition International banner and/or signage with the Nutrition International logo.

Whenever possible, please contact your primary project contact when developing press communications to determine how to best acknowledge Nutrition International, and to allow us the opportunity to amplify your communications.

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6.0APPENDIX


THIS COMPUTER WAS PROVIDED BY NUTRITION INTERNATIONAL

AS PART OF XXX PROGRAM.

5.3 SUPPLIES AND EQUIPMENT

You are required to use signage acknowledging Nutrition International as a donor or funder in locations where the project, initiative, or activity is taking place, or on equipment or supplies that were provided or acquired with funding from Nutrition International. This signage should be visible and prominent. You must coordinate directly with your primary Nutrition International project contact—and get their written approval—before finalizing any materials that use the Nutrition International name or logo. Should any security concerns related to identifying equipment arise, they must be raised with your primary Nutrition International project contact. Exceptions or alternate arrangements can be made.

Below are a few examples of the many situations where you may need to acknowledge Nutrition International’s contribution with signage.

1. Equipment

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2.0ABOUT THIS GUIDE




6.0APPENDIX


2. Project Locations

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6.0APPENDIX


5.4 PRESENTATIONS AND AUDIOVISUAL PRODUCTIONS

Presentations and audiovisual productions such as videos are a great opportunity to tell your story and describe your partnership with Nutrition International in vivid detail. You must acknowledge Nutrition International’s role in any presentation or production on a project or initiative that we support. You may do this by mentioning Nutrition International as a funder or partner of the project or initiative in the script narrative, securing and including an approved quote from a Nutrition International representative (your primary project contact will provide one to you upon request), or featuring the Nutrition International logo on an end card that stipulates funding sources.

Video End Card

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6.0APPENDIX


5.5 ELECTRONIC COMMUNICATION

Please ensure that Nutrition International is recognized as a donor in all electronic communications disseminating information about the project, activity, or initiative we support including, but not limited to, corporate and project websites and webpages, e-newsletters, and social media. This can be done by including Nutrition International’s logo or by referencing Nutrition International’s support in the text.

If you have a dedicated partner page, Nutrition International’s logo should be included.

All references and Nutrition International logos must link to NutritionIntl.org.

Social Media When posting about the project, activity, or initiative we support, you are encouraged to tag Nutrition International. This will allow us to further promote our project and achievements together. Below are Nutrition International links/user handles for each social media platform. You may also follow or subscribe to these accounts to stay up-to-date on current news and projects.

• Facebook: @NutritionIntl

• Twitter: @NutritionIntl

• Youtube: youtube.com/hiddenhunger

• LinkedIn: @Nutrition International

Partners Page of Project Website Social MediaWe want to support and amplify your social media reach. Please consider tagging Nutrition International on your social media channels, so that we can cross-promote your content.

Your Organization

We are excited to launch a new project, supported by @NutritionIntl, to reduce malnutrition across Bangladesh. Learn more about the work here: yourorganization.org

1.0EXPECTATIONS

2.0ABOUT THIS GUIDE




6.0APPENDIX


5.6 USING MULTIPLE LOGOS

In the event that Nutrition International is not the sole funder, here are recommendations for how to present our logo in relation to other organizations.

Horizontal Lock-up

x

x x

PLACEMENT FORCO-FUNDER LOGO

Co-Funder Logo When possible, logo should fit within the same proportional frame as the Nutrition International logo. Logo should equal the frame’s width, as long as the height does not exceed the frame.

If this solution does not work for the composition of your logo, use your best judgment to scale logos proportionally to each other.

Logo should be vertically centered to Nutrition International logo.

Line of Separation Height = height of Nutrition International logo Stroke width = .25pts Color= PMS 7545

Spacing Between Logos x width = the height of “Nutrition International” See page 14 for more information

Vertical Lock-up

x

PLACEMENT FORCO-FUNDER LOGO

Nutrition International Logo Nutrition International should always appear in a prominent location.

Co-Funder Logo When possible, logo should fit within the same proportional frame as the Nutrition International logo. Logo should equal the frame’s width, as long as the height does not exceed the frame.

If this solution does not work for the composition of your logo, use your best judgment to scale logos propor-tionally to each other.

Logo should be vertically centered to Nutrition International logo.

Line of Separation Height = height of Nutrition International logo Stroke width = .25pts Color= PMS 7545 See page 17 for more information on colour values

Spacing Between Logos x width = the height of “Nutrition International” See page 15 for more information


6.0 Appendix

6.1 PHOTOGRAPHY CONSENT FORM

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6.0APPENDIX


PHOTOGRAPHY CONSENT FORM

I________________________________________________________________________

do hereby consent and authorize (name of the grantee) or any entity authorized by (name of the grantee) to copyright, use and publish any of the images in any format taken of me or

my child_________________________________________________________________

on this day. I understand these images may be used for a variety of purposes and

may appear in various media now known or to be invented. I also understand that

(name of the grantee) or any entity authorized by (name of the grantee) will use the

images exclusively for communication purposes and not for any commercial gain.

Since anyone can download an image from the Internet or make copies from printed

materials, I agree that (name of the grantee) is not responsible for unauthorized use

of the images. I am aware that I am not entitled to any compensation and that the

images may appear with or without my name.

By signing below I acknowledge I have read and understand this release.

Name:____________________________________________________________

Signature: _________________________________________________________

Date: _____________________________________________________________

Example of Photography Consent Form

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