Brand Style Guide - Key Technology website media/supplier resources/brand...Brand Style Guide...

Brand Style Guide

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Table of Contents

1 Core Identity Guidelines

1.01 Key Technology Brand Profile1.02 Primary Logo: Color Use on Light Backgrounds1.03 Primary Logo: Color Use on Dark Backgrounds1.04 Logo with Tagline: Placement1.05 Logo with Tagline: Color Use1.06 Logo with Extended Tagline: Placement1.07 Logo Dynamic Arrow Extension1.08 Clear Space & Minimum Size1.09 Incorrect Logo Use Examples1.10 Icons and Favicons1.11 Primary Color: Palette Specifications

2 Identity Application Guidelines

2.01 Business Card Specifications: Front2.02 Business Card Specifications: Back2.03 Standard Letterhead: North America2.04 Standard Letterhead: Europe2.05 Standard Size Envelope: North America2.06 C4 Size Envelope: Europe2.07 C5 Size Envelope: Europe2.08 USMV Size Envelope: Europe2.09 Greeting Card: Europe2.10 Presentation Template: Title Slide2.11 Presentation Template: Content Slides2.12 Product Sheet Template: Front2.13 Product Sheet Template: Back2.14 Case Study Template: Cover2.15 Case Study Template: Interior Pages2.16 Advertising Design Template: Full Page2.17 Advertising Design Template: Smaller Size2.18 Merchandise2.19 Apparel2.20 Dynamic Graphic Panels2.21 Email Text & Signatures2.22 Primary Typography

1 Core Identity Guidelines

1.01 Key Technology Brand Profile1.02 Primary Logo: Color Use on Light Backgrounds1.03 Primary Logo: Color Use on Dark Backgrounds1.04 Logo with Tagline: Placement1.05 Logo with Tagline: Color Use1.06 Logo with Extended Tagline: Placement1.07 Logo Dynamic Arrow Extension1.08 Clear Space & Minimum Size1.09 Incorrect Logo Use Examples1.10 Icons and Favicons1.11 Primary Color: Palette Specifications

1.01Core Identity Guidelines

Key Technology Brand Profile

Brand Position

Brand Promise

Brand Messages

Brand Character

Key Technology is the trusted global leader and partner of choice delivering innovative sorting,

conveying and process automation technologies utilizing our application expertise.

As the trusted global leader of sorting and process automation technologies, Key Technology is

committed to being the partner of choice by continually advancing our customers’ efficiencies and

profits through complete solutions and efficient and effective innovations.

• Global trusted leader of innovative sorting, conveying and process automation systems

• Improve our customers efficiency and profits

• Single source for advanced product conveying and sorting solutions

• Dependable, knowledgable and reliable partner dedicated to ongoing service and customer service and customer support for a lifetime

• Tenacious commitment to our customer’s success through sustained partnerships as the ultimate partner of choice

Leader. Innovative. Reliable. Trusted. Responsive. Global.

As Key Technology continues to grow, we have refreshed our brand identity to more effectively and consistently communicate our brand

position—the trusted global leader and partner of choice delivering innovative sorting, conveying and process automation technologies.

Our brand profile is the strategic foundation of our brand identity and includes brand positioning, brand promise, core brand messaging

and brand character. The Key Technology brand profile guides every expression of our brand in every piece of communication.


Shown on this page is the Key Technology primary logo configuration on light backgrounds. The vertical configuration should always be used

except when the logo placement area is limited to a very narrow, horizontal format.

Color plays an important role in the Key Technology logo, and the combination of the orange and gray colors reinforce the brand character

qualities of leadership, innovation, and reliability. While the full color configuration is always preferred, any of the single colors may be used

shown on this page.

Primary LogoColor Use on Light Backgrounds

Preferred full-color

Alternative single-color gray

Alternative single-color black

Alternative single-color silver Alternative blind-embossed Alternative laser cut

• The logo may be reproduced in one color, Key Technology Gray, when full color is not available

• The full color logo is always preferred

• The logo may be reproduced in black when full color is not available

• The logo may be reproduced in metallic silver, blind-embossed or laser cut


The Key Technology logo may also be used on the alternative dark color backgrounds as shown on this page.

This includes the Key Technology gray gradient background, the Key Technology solid gray background, printed or etched on silver metal,

and on a black background.Primary LogoColor Use on Dark Backgrounds

• Full color on the Key Technology gray gradient background is the preferred dark color background configuration

Preferred full-color on gray

Alternative full-color on black

Preferred full-color on gray gradient

Alternative single-color black on silver metal

Alternative single-color white on gray

Alternative single-color etched on metal

Alternative single-color on black

Preferred full-color on gray gradient


The tagline, “Advancing Together”, reinforces our commitment to continually advancing our customers efficiencies and profits throughcomplete solutions and efficient innovations. Together, our customers have the ultimate partner of choice working to advance their business.

In many instances, it will be appropriate to use the tagline in conjunction with the logo. Following are guidelines when doing so.Logo with TaglinePlacement

Tagline Vertical Lock-UpVertical Lock-Up:

• The tagline should not be used closer than the height of the logo “K”

• The tagline should match the width of the logo dynamic arrow in size

• For “Advancing”, typeset in Frutiger 65 Bold and color in Key Technology Gray

• For “Together”, typeset in Frutiger 55 Roman and color in Key Technology Orange

Horizontal Alignment:

• The tagline should match the width of the “KE” in the logo

• The baseline of “Together” aligns horizontally with the baseline of “Technology”

• The tagline should not be used closer than 2X times the width of the “KE” in the logo

• For “Advancing”, typeset in Frutiger 65 Bold and color in Key Technology Gray

• For “Together”, typeset in Frutiger 55 Roman and color in Key Technology Orange

y

minimum y

Advancing Together

x

x

Tagline Horizontal Alignment

x minimum x

Advancing Together

z

z


Shown on this page are the acceptable color uses for the Key Technology logo used in conjunction with the tagline.Note, these color configurations also apply when the tagline uses the horizontal alignment.

Logo with TaglineColor Use

Preferred full-color Alternative single-color black Alternative single-color silver

Advancing Together Advancing Together Advancing Together Advancing Together


Alternative single-color black

Alternative single-color silver Alternative blind-embossed

Advancing Together

Advancing Together

Advancing Together

Advancing Together

Advancing Together Advancing Together


Preferred full-color

Preferred full-color Alternative single-color black

1.06

The extended tagline, “Sorting Excellence, Processing Knowledge, Conveying Efficiency” may be used where space is available. The tagline text is in all caps. A vertical line separates the logo from the tagline. The logo and tagline text are equally spaced on either side of the line with the top line of the text approximately aligned with the top bar of the E in the logo.Logo with Extended Tagline

Placement

Logo with Extended Tagline

Logo with Extended Tagline (reverse)

• For “SORTING”, “PROCESSING” and “CONVEYING”, typeset in Frutiger 65 Bold and color in Key Technology Gray

• For “EXCELLENCE”, “KNOWLEDGE” and “EFFICIENCY”, typeset in Frutiger 55 Roman and color in Key Technology Orange

• The type size for the tagline text is the same size as the word “Technology” in the logo.

• For the reverse option, replace all gray-colored items with white.

x x


The dynamic arrow is an integral part of the Key Technology logo and should never be used as a stand-alone graphic element by itself. It should also not be altered in anyway, with exception to the option of extending the left end point when determined visually appropriate to the application, and used within the guidelines shown on this page. Logo Dynamic Arrow Extension

Standard

Minimum Extension Bleed Exception

Maximum Extension

1x x

4x x

Dynamic ArrowLeft end point

• Minimum extension of the left end point should be at least the length of the standard dynamic arrow (1x)

• The exception to the minimum extension use is when the dynamic arrow bleeds off the left edge of the application

• Maximum extension of the left end point is four times the length of the standard dynamic arrow (4x)


A clear space around the logo will ensure visibility and impact while providing a clean and professional presentation. Use the safety zone

between the logo and other graphic elements, such as typography, images and other logos.

To ensure legibility, the Key Technology logo should be used no smaller than the minimum size shown on this page.Clear Space & Minimum Size

xx

x x

x

1/2”

Clear Space

Minimum Size

• Clear space applies for all versions of the logo

• The clear space zone is defined by “x”, determined by the distance of the top of the dynamic arrow to the top of the ‘K’ in the Key Technology logo

• The recommended minimum size of the logo is 1/2” in width


To build brand equity and protect trademark registration of the Key Technology logo, it is important to retain it’s consistent and correct use. Always reproduce the logo from original artwork, and In general, do not alter or attempt to recreate the logo in anyway. The examples on this page show potential incorrect uses but are not exhaustive in the possibilities.Incorrect Logo Use Examples

Do not use Key Technology’s old logos

Do not alter the dynamic arrow

Do not reverse the color allocation

Do not alter or use an alternative typeface

Do not incorrectly extend the dynamic arrow

Do not use different colors

Do not deconstruct parts of the logo

Do not use the dynamic arrow separate from the logo

Do not use different colors

T E C H NO LO GY

Do not use the dynamic arrow as a bullet


For on-line, internet and web applications, use the icon described below. This may be used as a standard icon or as a favicon.

Following are format specifications for the icon:• The icon is square in shape with a gray “K” on a gold field• Icon files must be formatted for the target operating system and may include several different sizes and bit depths.

Icons and Favicons

Icon Artwork


• Pantone®: Offset and silk-screen printing

• CMYK: Process offset printing

• RGB and Web Hex colors: Web, video and Microsoft Office software applications

Shown here are specifications for spot (Pantone®), process, RGB and Hex color builds for the Key Technology logo and brand system.

Do not use this page for color matching. Always refer to a Pantone® swatch book or the color formulas outlined here and present within the

logo digital art files.

Note: Please take special attention that Pantone swatches are different for use on coated and uncoated applications.

Primary ColorPalette Specifications

Primary Color Palette

Key TechnologyGray Pantone® Cool Gray 10 Coated

Cool Gray 11 Uncoated

CMYK Process C: 0%

M: 0%

Y: 0%

K: 75%

RGBR: 95

G: 95

B: 95

Web Hex 555555

Key TechnologyOrange Pantone® 7549 Coated

7548 Uncoated

CMYK Process C: 0%

M: 31%

Y: 100%

K: 0%

RGBR: 255

G: 183

B: 0

Web Hex FFBB00

Following are general application uses for the various color modes:

2 Identity Application Guidelines

2.01 Business Card Specifications: Front2.02 Business Card Specifications: Back2.03 Standard Letterhead: North America2.04 Standard Letterhead: Europe2.05 Standard Size Envelope: North America2.06 C4 Size Envelope: Europe2.07 C5 Size Envelope: Europe2.08 USMV Size Envelope: Europe2.09 Greeting Card: Europe2.10 Presentation Template: Title Slide2.11 Presentation Template: Content Slides2.12 Product Sheet Template: Front2.13 Product Sheet Template: Back2.14 Case Study Template: Cover2.15 Case Study Template: Interior Pages2.16 Advertising Design Template: Full Page2.17 Advertising Design Template: Smaller Size2.18 Merchandise2.19 Apparel2.20 Dynamic Graphic Panels2.21 Email Text & Signatures2.22 Primary Typography

2.01Identity Application Guidelines

Following are specifications for the Key Technology business card front:

• Recommended paper stock: Cougar Super Smooth Double-Thick Cover 130• Typeface: Frutiger 75 Black and 55 Roman, 0 pt tracking, Key Technology Gray• Name: 75 Black, 8pt with 11pt line spacing• Title: 55 Roman, 7pt with 11pt line spacing• Address: 55 Roman, 7pt with 11pt line spacing• T, D, F, or M (number headers in Address): 65 Bold, 5 pt with 11pt line spacing, all caps

Business Card SpecificationsFront

Domestic, 1-Line Title International, 1-Line Title

Domestic, 2-Line Title International, 2-Line Title

®

Individual NameIndividual Title

150 Avery Street

Walla Walla, WA 99362 USA

T 509.000.0000 D 509.000.0000

F 509.000.0000

[email protected]

®

Individual NameIndividual Title Line 1

Individual Title Line 2

150 Avery Street


T 509.000.0000 D 509.000.0000

F 509.000.0000

[email protected]

®

Individual NameIndividual Title

Productos Key Mexicana, S. de R.L. de C.V.

Acceso B No. 106, Parque Industrial Jurica

Queretaro, Qro. 76100 Mexico, D.F.

T 442.000.0000 M 442.000.0000

F 442.000.0000

[email protected]

®

Individual NameIndividual Title Line 1

Individual Title Line 2

Productos Key Mexicana, S. de R.L. de C.V.

Acceso B No. 106, Parque Industrial Jurica

Queretaro, Qro. 76100 Mexico, D.F.

T 442.000.0000 M 442.000.0000

F 442.000.0000

[email protected]

• Business cards are shown at actual size of 3.5” x 2”.

• Refer to Company Procedure 15-08 for business card specifications

2.02

Business Card SpecificationsBack

AdvancingTogether

Corporate Of�ces:150 Avery StreetWalla Walla, WA 99362 USAT +1 509.529.2161www.key.net

AdvancingTogetherwww.key.net

Following are specifications for the Key Technology business card back:

• Recommended paper stock: Cougar Super Smooth Double-Thick Cover 130

• Typeface: Frutiger 65 Bold and 55 Roman, 0 pt tracking

• Tagline: Advancing - 65 Bold, 11pt with 13pt line spacing, white; Together - 55 Roman, 11pt with 13pt line spacing, Key Technology Orange; Tracking +25

• Address: 55 Roman, 7.5pt with 11pt line spacing, white

• T and F (number headers in Address): 65 Bold, 5pt with 11pt line spacing, all caps, white

Corporate back with address

Standard back with no address

PROliance back

Identity Application Guidelines

• Business cards are shown at 75% size.

• Refer to Company Procedure 15-08 for business card specifications

2.03

150 Avery Street | Walla Walla, WA 99362 USA | T 509.529.2161 | F 509.527.1331 | www.key.net

Dear John,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porta, massa in eleifend eleifend,

enim nisl tristique nisl, a tempus neque tortor vel magna. Cras vulputate in leo non adipiscing.

Praesent vulputate aliquet sem nec tempor. Phasellus fringilla, enim nec commodo semper,

turpis purus sodales neque, id ultrices purus elit vitae nisi. Nullam hendrerit rhoncus enim, sit

amet laoreet elit eleifend vel. Maecenas semper lobortis auctor. Quisque condimentum velit

volutpat ligula placerat, nec tincidunt arcu porttitor. Integer cursus massa tincidunt lacus accum-

san pretium. Morbi mollis quam mi, faucibus vulputate arcu sodales at. Etiam laoreet massa

justo, ac consectetur elit consectetur at. Duis blandit sem sed cursus accumsan.

Etiam vulputate iaculis fringilla. Etiam sit amet felis at urna dignissim pulvinar. Praesent sceleris-

que dolor sem, non fermentum purus auctor tempor. Sed molestie at enim eget feugiat. Nullam

sed mi sed nisl hendrerit lacinia non vitae odio. Nulla ut urna non dui aliquam scelerisque rutrum

ut elit. Curabitur posuere arcu quis ullamcorper auctor. Praesent ornare nulla sed mauris moles-

tie iaculis. Etiam sed orci cursus, hendreritdia at, feugiat est. Aenean vitae elit justo. Nulla id

suscipit urna. Suspendisse potentiante. Suspendisse convallis ac ante nec lobortis. Suspendisse

potenti.

Sincerely,

Name

Title

Date

John Smith

Street

City, State, ZIP Code

• Front side of letterhead is shown 50% actual size.

Shown on this page are design and specifications for the Key Technology North America standard size letterhead.

Following are typing formatting specifications for letter writing:• Body text should be typed in Verdana 9 pt with 14 pt line spacing.• The left margin of the letter should be formatted 1-1/4” from the left edge aligning with the “K” in the Key Technology wordmark logo• The right margin should be formatted to stop 3/4” from the right edge of the letterhead• The date or first line of the letter should begin 2-1/4” down from the top of the letterhead

Standard LetterheadNorth America

2¼”

1¼” 3/4”


1/2”

2.04

Key Technology BV P.O. Box 165 | NL-4100 AD Culemborg, The Netherlands Beijerdstraat 10 | NL-4112 NE Beusichem, The Netherlands | T +31 (0)345 50 99 00 | F +31 (0)345 50 15 94 [email protected] | www.key.net | IBAN NL84ABNA0606483594 | SWIFT/BIC ABNANL2A | VAT NL 805947644801 | Chamber of Commerce 11026956

Dear John,















potenti.

Sincerely,

Name

Title

Date

John Smith

Street


• Front side of letterhead is shown 50% actual size.

• First page includes the footer, subsequent pages do not include the footer.

Shown on this page are design and specifications for the Key Technology European standard size letterhead.

Following are typing formatting specifications for letter writing:• Body text should be typed in Verdana 9 pt with 14 pt line spacing.• The left margin of the letter should be formatted 23mm from the left edge aligning with the “K” in the Key Technology wordmark logo• The right margin should be formatted to stop 20mm from the right edge of the letterhead• The date or first line of the letter should begin 55mm down from the top of the letterhead

Standard LetterheadEurope

55mm

11mm

23mm 20mm

26mm

Dear John,















potenti.

Sincerely,

Name

Title

Date

John Smith

Street


2.05

• Front side of envelope is shown 70% actual size.

Shown on this page are designs and specifications for the Key Technology North America standard size, #10 envelope.

Following are typing formatting specifications for letter writing:• Addresses should be typed in Frutiger 55 Roman 9 pt, with 14 pt line spacing• The logo is scaled to be 1-3/8” wide and is positioned 3/8” from the left edge and 5/16” from the top edge of the envelope

Standard Size EnvelopeNorth America

Envelope front


150 Avery Street


2.06

Klewitstraat 242, B-3500 Hasselt BELGIUM


Shown on this page are designs and specifications for the Key Technology European standard size, C4 envelope.

• The return address is in Frutiger 55 Roman 8 pt• The logo is scaled to be 83mm wide and is positioned 14mm from the left edge and 30mm from the top edge of the envelope

C4 Size EnvelopeEurope

Envelope front

30mm

83mm14mm

2.07

P.O. Box 165, NL 4100 AD Culemborg THE NETHERLANDS


Shown on this page are designs and specifications for the Key Technology European standard size, C5 envelope.


C5 Size EnvelopeEurope

Envelope front

9mm

83mm20mm

2.08

Klewitstraat 242, B-3500 Hasselt BELGIUM


Shown on this page are designs and specifications for the Key Technology European standard size, USMV envelope.


USMV Size EnvelopeEurope

Envelope front

9mm

83mm20mm

2.09

With ComplimentsSalutations

Met Vriendelijke GroetMit Freundlichem Gruss

- Kiewitstraat 242, B-3500 Hasselt, BELGIUM | T +32 (0) 11 24 91 91 | F +32 (0) 11 24 91 99- P.O. Box 165, NL-4100 AD Culemborg, THE NETHERLANDS | T +31 (0) 345 50 99 00 | F +31 (0) 345 50 15 94

[email protected] - www.key.net

• Front side of card is shown 75% actual size.

Shown on this page are designs and specifications for the Key Technology European greeting card.

• The greeting message is in Frutiger 55 Roman 11 pt and is positioned 10mm from the top edge 12mm from the right edge of the card• The return addresses are in Frutiger 55 Roman 7 pt and is positioned 17mm from the bottom edge of the card• The logo is scaled to be 59mm wide and is positioned 12mm from the left edge and 10mm from the top edge of the card

Greeting CardEurope

10mm

10mm

7mm

59mm

55mm

12mm 12mm


Shown on this page are designs and specifications for the Key Technology PowerPoint presentation template.

Following are specifications for font usage. These have been defined in the slide templates:Presentation TemplateTitle Slide

Title Slide

Presentation Title: 32 point Verdana

Presenter Name: 32 point Verdana

Date: 32 point Verdana

• Presentation template is available on the Key Technology intranet SharePoint site.

2.11

Shown on this page are designs and specifications for the Key Technology PowerPoint presentation template.

Following are specifications for font usage. These have been defined in the slide templates:


Presentation TemplateContent Slides

Content Slide, Style 1 (thick header)

Content Slide, Style 2 (thin header)

Slide Title: 32 point Verdana

Bullet Level 1: 30 point Verdana





Slide Title: 32 point Verdana






• Presentation template is available on the Key Technology intranet SharePoint site.

2.12

• Product Sheet Template front is shown 50% actual size. Full size is 11” x 8.5” for US documents. Use A4 (210mm x 297mm) for all non-US brochures.

Product Name: Frutiger 65 Bold, 45pt

Product Descriptor: Frutiger 55 Roman, 21 pt

Topic Header: Fruitger 55 Roman, 11pt

Body Copy: Frutiger 55 Roman, 8.5pt with 14pt line spacing

Sub Text: Frutiger 56 Italic, 8.5pt with 14pt line spacing

Shown on this page are design and specifications for the front of the Key Technology product sheet template. Contact the Key Technology Marketing Department for approved template art files.

Care should be taken to maintain simplicity; excessive text or overly complex charts which can hinder communication.• Maintain text box locations and sizes, allowing for ample white space between elements.• Maintain size and location of product photo box. Photo’s should be cropped within box to achieve dynamic feel without compromising the integrity of the content.

Product Sheet TemplateFront


Advancing Together

[email protected] | www.key.net

Continuous Self-CleaningHorizontal motion produces a constantly self-cleaning action

avoiding buildup of coatings, oils or seasonings and preventing

mixing and size separation of product. All-stainless construction

and simple wipe-down make sanitation fast.

Gentle Product HandlingSlow-forward/quick-back motion minimizes vertical product

movement and eliminates breakage coating loss and condiment

buildup.

Features & Benefits• Gentle, quiet conveying

• Self-cleaning action /

easy sanitation

• Low product damage /

seasoning loss

• Energy-efficient operation

• Unique maintenance-free drive

• Minimized footprint/

height requirements

• Single conveyor up to 100 ft (30 m)

• Speeds up to 42 ft/min (13 m/min)

HorizonHorizontal Motion Conveyor

Power and EfficiencyHorizon’s drive moves product up to 100 ft (30 m) on a single

continuous conveyor – at speeds up to 42 ft/minute (13 m/min).

The drive features low power usage and the conveyor itself

conserves space with minimal footprint and height demands.

Maintenance-Free ReliabilityHorizon’s lubed-for-life mechanical drive, backed by Key’s

industry-leading 5-year warranty, provides effortless, trouble-free

operation and long equipment life.

Horizon horizontal motion conveyor

maximizes product quality with gentle,

no-damage handling and clean

operation. Its smooth movement is ideal

for fragile, seasoned, coated

and frozen food products.

2.13

• Product Sheet Template back is shown 50% actual size. Full size is 11” x 8.5” for US documents. Use A4 (210mm x 297mm) for all non-US brochures.

Topic Header: Fruitger 55 Roman, 11pt

Body Copy: Frutiger 55 Roman, 8.5pt with 14pt line spacing

Product Sheet TemplateBack


Shown on this page are design and specifications for the back of the Key Technology product sheet template. Contact the Key Technology Marketing Department for approved template art files.

Care should be taken to maintain simplicity; excessive text or overly complex charts which can hinder communication.• Maintain text box locations and sizes, allowing for ample white space between elements.• Maintain size and location of secondary photo boxes. Photo’s should be cropped within box to achieve dynamic feel without compromising the integrity of the content.• Maintain all margins between text and photo boxes and pages edges. Left margin white space is intentional and should remain clear (not to be filled

with content).

[email protected] | www.key.net

1082 mm(43”)

Optional Features• Custom and standard slide gates, pivot gates and

proportional gates

• Bias, flaired and conical discharges for smooth

product transfer

• Forté control integration services

Horizon’s mechanical drive unit can be mounted anywhere

along the length of the pan, including behind it. It is available

in two sizes to minimize power consumption and is usable with

different pans.

• May be floor-mounted or ceiling-suspended.

• Custom-designed in 12-to-60-inch widths (305 to 1524 mm).

• Select standard models available with short delivery lead-times.

686 mm(27”)

Minimum

610 mm(24”)

Minimum

2.14

White Paper

Digital Sorting Solutions for Food Processing

• Case Study Cover is shown at 50% actual size. Full size is 8.5” x 11”.

Case Study Title: Frutiger 65 bold, 28pt with 41pt line spacing

Case Study TemplateCover


Shown on this page are design and specifications for the cover of the Key Technology case study template. Contact the Key Technology Marketing Department for approved template art files.

2.15

© Key Technology, Inc. 2

Food processors around the world work hard to produce various types of fresh

and processed products that are free of defects, foreign material (FM), extraneous

vegetative matter (EVM), and Out-of-Specification (OOS) products to improve the

quality and increase the value of their product. These quality objectives are easily

achieved with today’s sophisticated range of digital sorting systems that recognize

color, size, shape, structural properties, and/or chemical composition to detect the

widest range of visible and invisible defects and FM.

The latest advances in sorting help processors achieve optimal quality standards

while safeguarding yield through reduced false rejects, rework, and product

degradation. With so many effective quality-improving tools now available, the

challenge becomes identifying the optimal sorter configuration or combination of

sorters to best achieve each processors’ objectives.

In this white paper, we will explore the various types of sorting systems that are

available to food processors, including the latest state-of-the-art color sorters,

smart laser sorters, and new hyperspectral technology. The goal is to help

processors of various types of foods such as fresh cut, frozen and dried fruits and

vegetables, potato products, nuts, snacks, and confections, select the perfect

sorting solution for their specific application.

Laser and Laser/Camera Combo Sorters

Considered the “workhorse” in most food processing plants, laser and laser/camera combination sorters make effective multipurpose sorting solutions. Depending on the needs of each application, today’s most advanced laser sorters can be designed with up to five lasers operating at different wavelengths to detect and remove a wide variety of

defects and FM, which is an important contributor to global food safety. When combined with high resolution cameras for superior shape, size, and color determination, the result is a high quality product.

Laser sorters inspect the distinctive structural properties of each object to reliably identify and remove FM such as plastics, glass, and stones and EVM such as shells, sticks, and membrane, even when the material is the same color as


• Case Study Interior Page 1 is shown at 50% actual size. Full size is 8.5” x 11”.

Body Copy: Frutiger 55 Roman, 8pt with 14pt line spacing

Header: Frutiger 65 Bold, 13pt

Case Study TemplateInterior Pages


Header Copy: Frutiger 65 Bold, 11pt

Introduction: Frutiger 55 Roman, 11pt with 17pt line spacing

Interior Page 1 Last Page

Shown on this page are design and specifications for the interior of the Key Technology case study template. Note that the last page con-tains Key contact information. Contact the Key Technology Marketing Department for approved template art files.

© Key Technology, Inc. 6


the sorter’s efficiency because it improves the predictability of the product trajectory in the air through the inspection and ejection zones. This enables the sorter to better focus on objects to identify small FM and defects and improves the accuracy of the ejection system, both of which help maximize the sorter’s yield and defect removal performance.

The major advantages of chute-fed sorters, compared to belt sorters, are the smaller footprint and the absence of moving parts, which contributes to low maintenance requirements. The major advantages of belt sorters are high throughput and the improved ability to achieve an effective three-way sort. Regardless of the platform, food processors should look for sorters with low-impact infeed and discharge chutes that have been designed to minimize bounce and breakage for the gentlest product handling, so value isn’t lost through product degradation.

Conclusion

With so many high performance sorting systems on the market and technology advancing at such a rapid pace, it can be difficult for food processors to identify the ideal solution for their application.

Working with a supplier that offers the widest variety of food sorting systems makes it easier to compare solutions and consider options. If the supplier offers mechanical grading systems in addition to digital sorting solutions, both aspects should be considered together to create the optimal combination. The supplier’s food processing expertise should not be undervalued – it contributes to the design of superior sorting systems, helps guide the processor’s selection process, and can be tapped into long after installation and start-up in the processor’s quest to continuously improve operations and final product quality.

Published by:

Key Technology, Inc.

150 Avery Street

Walla Walla, WA 99362

T 509.529.2161

E [email protected]

www.key.net

2.16

Advancing. Sorting Performance.

Taurys™

509.529.2161 | © 2014 Key Technology, Inc.

Sorting Excellence

Processing Knowledge

Conveying Efficiency

Advancing Together

For over three decades, Key has delivered innovative sorting

technologies that guarantee your success and deliver increased

yield, efficiency and profit.

As the first company in the world to offer BioPrint®

hyperspectral-based sorting, Key continues

develop revolutionary advancements that

push the boundaries of automation.

Today, our Cayman® BioPrint sorter is used by

over 40 nut processors worldwide to meet

stringent quality standards.

With the broadest range of sorting platforms

on the market, we have the optimal solution

for your needs.

Advance with Key Technology and advance your performance.

Learn more at www.key.net.

Cayman®

• Advertisement Template is shown at 50% actual size.

Shown on this page are examples of various full page ads. While not exhaustive in the possibilities, the examples here should serve as general guidelines for overall look and feel of new ads. In all cases, ads should follow the design, messaging tone and logo use recommendations throughout this guide. All ad designs must be approved by Corporate Marketing.Advertising Design Template

Full Page


Advertisement Title: Frutiger 55 Roman and / or 65 bold

Advertisement Copy: Frutiger 55 Roman

Advancing. Efficiency & Profit.

Eliminate labor costs with Veo™, the affordable optical sorter designed for

the seed corn factory.

Located downstream of the husker, Veo inspects up to 4500 ears per minute

to automatically deflect ears with residual husk, nubbins, small trash,

diseased, and rogue ears.

• Reduce manual labor by up to 75%

• Remove green ears at > 98% efficiency

• Sort any size and variety of seed corn ear

• Quick integration and easy installation

• Available in four sizes for every line configuration

• Simple, intuitive touch-screen operation

Veo improves the consistency of inspection and better controls

the quality of product when compared to manual sorting.

Advance with Key Technology and profit from

a new level of efficiency.


Veo™ 16

Sorting Excellence



Advancing Together

509.529.2161 | © Key Technology Inc. 2014

Veo™ 8

Advancing. Your Success.

Vegetable processors worldwide depend on Key

Technology’s digital sorting equipment to ensure

product quality, consistency and safety.

For over 30 years, Key has delivered sorting solutions

that ensure your success and guarantee increased yield,

efficiency and profit.

We offer the broadest range of sorting

platforms on the market, allowing us to provide

you with the optimal solution for your needs.

Advance with Key Technology and advance

your success.


Manta®

Sorting Excellence



Advancing Together

Python

509.529.2161 | © Key Technology Inc. 2014

2.17

You have foreign material to detect. Product to move. Flavors to retain. Key happens to be the single most

advanced source of digital sorting, conveying and food processing automation in the world.

See the connection?

From NEW, advanced Taurys™ digital laser and Cayman BioPrint™ sorters to intelligent Smart

Shaker® conveying systems, our technical ideas give you incredible capabilities.

Learn more at www.key.net. Then let’s take safe, satisfying products to the customers you value.

That’s innovation.

© Key Technology Inc. 2014

Taurys™

www.key.net

Sorting Excellence

Processing Knowlege


Advancing Together

Innovating... together.

For over three decades, Key has delivered innovative sorting technologies that guarantee your success and

deliver increased yield, efficiency and profit.

As the first company in the world to offer BioPrint® hyperspectral-based sorting, Key continues develop

revolutionary advancements that push the boundaries of automation.

Today, our Visys Cayman BioPrint sorter is used by over 40 nut processors worldwide to meet stringent

quality standards.

With the broadest range of sorting platforms on the market, we have the optimal solution for your needs.

Advance with Key Technology and advance your performance.


Advancing. Sorting Performance.

509.529.2161 | © 2014 Key Technology, Inc.

Sorting Excellence



Advancing Together

Visys® Cayman®

Taurys™

Shown on this page are examples of smaller size ads. While not exhaustive in the possibilities, the examples here should serve as a general guideline for overall look and feel of new ads. In all cases, ads should follow the design, messaging tone and logo use recommendations throughout this guide. All ad designs must be approved by Corporate Marketing.Advertising Design Template

Smaller Size


Advertisement Title: Frutiger 55 Roman 65 bold

Advertisement Copy: Frutiger 65 Bold

509.529.2161 | www.key.net

AdvancingOur Community Together.

Sorting Excellence



2.18

Shown on this page are examples of logo usage on merchandise. The Core Identity Guidelines described in section 1 of this document apply to any merchandise logo placement. All designs must be approved by Corporate Marketing.

Merchandise

Correct Usage

Incorrect Usage

www.key.net

• The entire logo must be used

• Use the horizontal version of the logo where appropriate

• Additional text may be in Frutiger or Arial font.

• Never use only a portion of the logo

2.19

Shown on this page are examples of logo usage on apparel. The Core Identity Guidelines described in section 1 of this document apply to any apparel logo placement. All designs must be approved by Corporate Marketing.

Apparel

Correct Usage

Incorrect Usage

• The entire logo must be used

• The Key logo is the brand and must occupy the primary location, such as left chest.

• Other logos must be placed in secondary positions, such as the sleeve

• Additional text may be in Frutiger or Arial font.

• Approved apparel colors: Black, White, Grey, Light Blue

• All exceptions must be approved by Marketing

• Key logo color scheme is dependent on apparel color:

— White Apparel 1 Color Logo = Black or Grey 2 Color Logo = Grey + Gold

— Gray Apparel 1 Color Logo = White 2 Color Logo = White + Gold

— Black Apparel 1 color Logo = White or Grey 2 color Logo = Gray + Gold or White + Gold

— Light Blue Apparel 1 color Logo = Gray 2 color Logo = Gray + Gold

• Never use only a portion of the logo

• Never place the Key logo in a secondary position, never place other logos in a primary location


Shown on this page are some of the potential variations for using the gray dynamic graphic panel. Please note that the angled break be-tween the two gradients can shift horizontally, but the angle must always remain the same at a -32 degrees from top to bottom. This also holds true when increasing or decreasing the height or width of the panel.Dynamic Graphic Panels

Dynamic Graphic Panel Usage

Dynamic Graphic Panel Usage with Logo

2.21

Shown on this page are guidelines and an example (not shown to scale) for creating email signatures. Following are general specifications:

• 11 Calibri for individual’s name and contact and information• Key Technology gray for all text (R: 95, G: 95, B: 95); Key Technology orange for hash marks (R: 255, G: 183, B: 0)• Place the Key Technology tagline below the last line of the contact information with one return between• “Advancing” is Callibri 14 pt. Bold Italic in gray• “Together” is Callibri 14 pt. Italic in orange

Email Text & Signatures

Email Text and Signature Style


_______________________________________________Individual NameIndividual TitleKey Technology | USA or Belgium or The Netherlands or Mexico or Australia (include only 1 country location here)Tel: +1 000 000 0000 | Mob: +1 000 000 0000 or Fax or Direct Dial (include no more than two phone numbers)www.key.net

Advancing Together

John,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam iaculis nibh in dolor mattis suscipit. Quisque iaculisultri cies nulla at suscipit. In viverra, sapien a mollis gravida, nulla risus blandit magna, sit amet euismod sem odio nec augue. Proin sagittis magna at tellus posuere tristique.

Regards,

2.22

Frutiger® 45 Lightabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Frutiger® 46 Light Italicabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 55 Regularabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 56 Italicabcdefghijklmnopqrstuvwxyz


0123456789

Typography provides a strong unifying element and helps convey a consistent brand image when extended across all marketingcommunications. The typography to be used consists of one primary typography family: Frutiger from Linotype®, selected for its versatility, legibility and clean aesthetic. It offers a variety of weights and styles and provides flexibility of use.

In cases where Frutiger is unavailable (i.e., HTML text), the system font Verdana may be used as a substitute.

Primary Typography

Frutiger® Typography Family from Linotype

Frutiger® 65 Boldabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 66 Bold Italicabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 75 Blackabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 76 Black Italicabcdefghijklmnopqrstuvwxyz


0123456789

Frutiger® 95 Ultra Blackabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRST

VWXYZ

0123456789


Brand Style Guide - Key Technology website media/supplier resources/brand...Brand Style Guide...

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