Brand Style Guide for Downtown Bothell

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S t y l e G u i d e f o r B o t h e l l L a n d i n g s B r a n d E l e m e n t s 8 . 1 4 . 0 9 Style Guide 12.1.09
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    21-Oct-2014
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Axia Creative, formally known as Mayfield Creative, worked with Destination Development to develop a brand for the City of Bothell's downtown district

Transcript of Brand Style Guide for Downtown Bothell

Page 1: Brand Style Guide for Downtown Bothell

S t y l e G u i d e f o r B o t h e l l L a n d i n g ’ s B r a n d E l e m e n t s 8 . 1 4 . 0 9

Style Guide12.1.09

Page 2: Brand Style Guide for Downtown Bothell
Page 3: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 1

Introduction......................................................................................

Logo..................................................................................................

Clear Space.........................................................................

Size.......................................................................................

Colors...................................................................................

Versions.................................................................................

Restrictions............................................................................

Fonts.....................................................................................

Photography.........................................................................

Print.....................................................................................

Wayfinding Signage.........................................................................

Gateways.............................................................................

Kiosks.................................................................................

Directionals..........................................................................

Banners...............................................................................

Contact Information.........................................................................

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Contents

Page 4: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 2

The City of Bothell is engaged in a three year process involving a number of highly qualified design firms to develop Bothell’s downtown center. Among the projects, a brand development and wayfinding program was provided by Destination Development International.

The branding exercise included the naming of Downtown Bothell to “Bothell Landing”. A logomark for the district was designed to distinguish it. In support of the new brand direction, a color palette, support fonts and printed collateral concepts were developed. The first part of this Style Guide includes controls and recommended interpretation of these elements.

The second part is a comprehensive wayfinding system.“Wayfinding” is a term used to describe a system of communication devices that direct visitors through an environment and to its key destinations.

This document includes examples of elements that represent sign types within the system. It illustrates general purpose and component details. It is not intended to be used as a fabrication manual, rather it communicates style and function for successful future implementation.

For more information about construction details, request a copy of the original bid documents by contacting a city representative on page 36 of this style guide.

Introduction

Introduction

Page 5: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 3Introduction

A. The Bothell Landing logotype is derived from the Trajan font. It has been slightly modified with a arched baseline.

B. The green curved underline represents three elements found in Bothell Landing. It’s arched curve echoes the shape of the wooden foot bridge which is a central icon used in the City logo. It also represents the river’s edge which is a literal representation of the “Landing”. It subtly suggests a green horizon- a promise of good living within reach.

C. The light blue glow represents clean air– a place where one can breath, replenish and decompress. It also represents water meeting the shore.

While Bothell Landing offers a healthy environment for mind and body, it also represents a growing scientific community fueling a vibrant spirit of innovation and creative thinking.

Logo

C

A

B

Page 6: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 4

Clear Space

Logo | Clear Space

A. It is important to maintain ample clear space around the Bothell Landing logo. Clear space is determined by the height of the “B” in the logotype.

A

Page 7: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 5Logo | Size

Size

A. The suggested minimum size for a Bothell Landing logo with the light blue gradient is 1 1/2”.

B. The suggested minimum size for a Bothell Landing logo without the light blue gradient is 3/4”.

C. As a rule of thumb, the visible return thickness of a logo when reproduced as a dimensional, cut-

out graphic for signage, must not exceed the width of the thinnest stroke in the logotype.

1/4"1/4"

1 1/2"

3/4"

A

B

C

Page 8: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 6

Colors | Primary Palette

Logo | Colors

Pantone CMYK RGB HEXColor

660 C C = 90M = 57Y = 0K = 0

R = 5G = 108B = 182

5960A8Blue

347 C C = 100M = 0Y = 86K = 3

R = 0G = 161B = 96

009E60Green

2975 C C = 30M = 0Y = 5K = 0

R = 173G = 224B = 237

BAE0E2Light Blue

Three colors make up the primary color palette: blue, green and light blue.

The graph above displays formulas used to reproduce the colors for specific media.

Pantone Matching System (PMS) is used for off-set spot color printing. It is also used as reference when custom mixing paint and ink.

CMYK (Cyan, Magenta, Yellow and Black) is a formula used when printing four color process.

RGB (Red, Green and Black) is the common formula used in digital media.

HEX (hex triplet) is a six-digit, three-byte hexadecimal number used in HTML, CSS, SVG, and other computing applications.

Page 9: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 7Logo | Colors

Colors | Secondary Palette

Pantone CMYK RGB HEXColor

- C=0M=0Y=0K=100

R=0G=0B=0

FFFFFFBlack

- C=0M=0Y=0K=0

R=100G=100B=100

000000White

- - - -Dark PuttyMP03181 (Matthews Paint)

The logo may also be reproduced in one of three secondary colors: black against a light background, white against a dark background or dark putty for dimensional signage.

Page 10: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 8

Versions

Logo | Versions

The Bothell Landing logo has two principal versions which are considered the preferred graphic representations.

A. The first version includes a light blue horizon glow. It should be used when possible but only against a white or light cream background.

B. The second version is preferred for use in applications not suitable for gradients such as vinyl signage, embroidery, screen printing or for applications smaller than 1 1/2” wide.

The following are examples of permitted and prohibited uses:

R=186G=224B=226

R=89G=96B=168

R=0G=158B=96

R=0G=0B=226

BAE0E2

BluePMS 660 C

5960A8 009E60 050707

A B

Page 11: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 9Logo | Restrictions

Restrictions | Permitted Uses

Warm Putty against a cream background.Blue and green against a cream background.

Black against a cream background.

Warm Putty against a white background.Blue and green against a white background.

White and green against a black background.

Cream against a blue background.Blue against a cream background. White against a low-contrast photo.

White against a blue background.Blue against a white background. White against a black background.

Black against a white background.Blue, green and light blue against a white background.

White, green and light blue against a black background.

Page 12: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 10

Restrictions | Prohibited Uses

Logo | Restrictions

Backgrounds that boarder within the clear space. Visually pulls the logo apart

Color backgrounds other than permissible. Weakens the brand.

Drop shadows. Inhibits legibility.

Added new graphic to the logo Altered element proportions.De-emphasizes the logotype.

Modeled or textured treatments.Inhibits legibility.

Other logos or graphics within the clear space. Undermines brand recognition.

White against a cream background.Hard to read.

White against a busy photo.Hard to read.

White against a blue background.Weakens the brand.

Green against a white background.Weakens the brand.

Contrasting photo elements invading the clear space margins.

Forced perspective.Undermines brand recognition.

Inverted colors.Weakens the brand.

Blue, green and light blue against a black background. Not enough contrast.

Page 13: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 11Logo | Fonts

Fonts

Trajan Pro Regular

abcdfghijklmnopqrstuvwxz1234567890The Bothell Landing logotype is derived from the Trajan Pro Regular font. It has been slightly modified.

Meta Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMeta Bold is used for primary messages in directional signage.

Page 14: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 12

Meta Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMeta Regular is used for subordinate messages in directional signage.

Frutiger Bold

1234567890 1234567890Frutiger Bold and Frutiger Regular are used for numerals in signage instead of Meta.

Scala Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345Scala Bold is used for headlines and subheads for print.

Fonts

Logo | Fonts

Page 15: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 13Logo | Fonts

Fonts

Scala Regular and Scala Italic

ABCDEFGHIJKLMN abcdefghijklmnz12345ABCDEFGHIJKLMN abcdefghijklmnz12345

Scala Regular and Scala Italic are used for body text for print.

Georgia Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzGeorgia Bold is used as headlines and subheads for web.

Georgia Regular and Georgia Italic

ABCDEFGHIJKLM abcdefghijklmn12345ABCDEFGHIJKLM abcdefghijklmn12345Georgia Regular and Georgia Italic are used as body text for web.

Page 16: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 14

Photography

Logo | Photography

An important tool of Bothell Landing marketing is photography. Not only is a picture worth a thousand words, the right ones will add tremendous message strength to the words used in marketing communications. Photo imagery should be professionally photographed. Image composition should accommodate copy placement.

Photography should depict Bothell Landing’s attributes. Images of people should represent the strategic target audience. If a potential visitor can visualize themselves in the environment, there is a greater chance they will come.

Page 17: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 15Logo | Print

Brand Property | The Arch

Photo images should depict the best activities, featured attractions and the sensory delights of Bothell Landing. They should represent healthy living, outdoor activities, nature, family life, culinary diversity, entertainment, shopping and other amenities. The sciences should be represented as a contributing part of both the economy and community of Bothell Landing.

Page 18: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 16

Print | Brochures

Logo | Print

Brochures should have large, professionally photographed images with emphasis on the waters edge.

Background Images should bleed off the page with one edge cropped with a curved echoing the arch in the logo.

Spot images are framed with a double, top/bottom curve box. To help highlight the spot images, a drop

This headline continues the promise.

Paragraph HeaderFeugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat.

Boreet, venisi. Lessequat. Mod tie feugue modiam, sectet augiat inci er sit lore duipissi tisisl ex eum eu faccum eu faciduis exer sustie ero eu facil ex eugue consed modignis nostrud tem dunt lor illam vercipit in estrud dunt lam volendr eraessit delessi.

Onsequipis nullut il do odolore tinisci lluptatum del ut augiam, quipis ad magnibh et, vel dolorperos nim quatisition lenim conse.

Paragraph HeaderFeugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat. Paragraph Header, call to action

Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat.

biking

Shopping

Wine Vinyards

kayaking

Fine Restaurants

This headline starts tomake a promise

w w w. e x p l o re b o t h e l l . c o m

shadow can be added.

The Explore Bothell URL should be included with the final placement of the Bothell Landing logo, reversed in an arched field.

The Scala font should be used for headlines, subheads and body text. Script fonts such as Festus may be used for special captions but only sparingly.

Page 19: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 17Logo | Print

Print | Advertisements

Short, Bold Headline.

Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat.

Veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat.

Short, BoldHeadline.Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait landrem dolenim nulla amconse conse dolessequat.

w w w. e x p l o re b o t h e l l . c o m

w w w. e x p l o re b o t h e l l . c o m

Feugait, veliquat verosto odolore te dolumsandrer si eriurem zzrit vel ea facipit iustin heniam zzrilla amet wisi blam, cortion henim augait praesse quatisim alit eugait

Short, BoldHeadline.

w w w. e x p l o re b o t h e l l . c o m

Ads should be simple, clean and elegant. Large images should bleed on three sides of the visible panel, the remaining edge cropped with a curve to echo the arch in the logo. Spot images should be used minimally, if at all.

Short, bold headlines are placed within the large image. The body text is placed against a white field.

For vertical ads, the Bothell Landing logo is placed, on center, above the Explore Bothell URL which is reversed in an arched field.

The Scala font should be used for headlines, subheads and body text. Script fonts such as Festus may be used for special captions but sparingly.

Page 20: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 18

Print | Mailers

Logo | Print

w w w. e x p l o re b o t h e l l . c o m

Bold Sub head. Introduces the

Intended Message.

Feugait, veliquat verosto odolore te

dolumsandrer si eriurem zzrit vel ea

facipit iustin heniam zzrilla amet wisi

blam, cortion henim auga praess.

Quatisim aliteugait landrem dolenim

nulla amconse conse dolessequat.

Eriurem zzrit vel efacipit iustin henia

zzrilla amet wisi.

w w w. e x p l o re b o t h e l l . c o m

Bold Sub head. Introduces the

Intended Message.

Feugait, veliquat verosto odolore te

dolumsandrer si eriurem zzrit vel ea

facipit iustin heniam zzrilla amet wisi

blam, cortion henim auga praess.

Quatisim aliteugait landrem dolenim

nulla amconse conse dolessequat.

Eriurem zzrit vel efacipit iustin henia

zzrilla amet wisi.

w w w. e x p l o re b o t h e l l . c o m

Bold Sub head. Introduces the

Intended Message.

Feugait, veliquat verosto odolore te

dolumsandrer si eriurem zzrit vel ea

facipit iustin heniam zzrilla amet wisi

blam, cortion henim auga praess.

Quatisim aliteugait landrem dolenim

nulla amconse conse dolessequat.

Eriurem zzrit vel efacipit iustin henia

zzrilla amet wisi.

Promotional mailers are most effective when sent out in a series, no more than a week apart. Oversized mailers get better visibility than the traditional 7” x 5” versions which usually get lost among other mail.

The graphic and photographic style used for the mailers should be similar to the brochures and ads to reinforce brand recognition.

Page 21: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 19Wayfinding

Wayfinding

The Bothell Landing wayfinding system includes five basic sign types. Gateways (G) announce entrances into the Bothell Landing district. There are vehicular directionals (V) which include three sizes for specific legibility requirements. Among the vehicular directionals are iconic parking directionals which share sign poles and mounting substrates. Pedestrian directionals (P) assist pedestrian traffic between Bothell Landing and the campus areas. Finally, there are two types of kiosks (K). A large version includes a canopy, brochure dispenser, area map/directory and a lockable display case. The smaller version is intended for less traveled environments and only includes a map/directory and a lockable display case. Street banners (B) are designed with a changeable portion for seasonal or specific event related messages.

BOTHELL LANDING DISTRICT MAP

BOTHELL LANDING DISTRICT MAP

UWB/CCCBothellLanding

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

© 2009 Destination Development, Inc (DDI). All rights reserved. This material is the property of DDI until such rights are released upon contract fulfillment. The recipient acknowledges that this material is propri-etary and agrees not to use or disclose this material, or to make copies, without the written consent of DDI, as long as the material remains confidential and property known only by DDI and authorized recipients.

Project: Bothell WayfindingDrawing Description: Scale:

Date: 6/28/09Drawn By:TMSign Type: Gateway alternate - Version 2

N/A 1

(Planter length and width TBD)Plan view

Side ViewFront View

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

V (1 & 2)

V (3)

G (2)

K (1) K (2)

PB

Page 22: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 20

Gateways | Type G2

Wayfinding | Gateways

General Drawing Line - .5 pt.

Minor Detail Line - .25 pt.

Grade / Mounting Surface Line - 2 pt.

Ghost Line - .25 pt.

Perimeter / Section / Emphasis Line - 1 pt.

Project: DD1036 Rock SpringsSign Type: G1Description: Elevation and Side ViewScale: 1/2”=1’-0”

6'-6"

5'-11"1"

4"

3'-0"

3'-9"

3'-0"

7 1/2"

3"

2'-5"

1'-7"

2'-0"

11’-5/8"

9"

1"

3/4"

6"

The Bothell Landing gateway signs are located at primary entrances to the Bothell Landing district. The monuments are integrated with medians and existing hardscape elements.

Page 23: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 21Wayfinding | Gateways

Gateways | Type G2

General Drawing Line - .5 pt.

Minor Detail Line - .25 pt.

Grade / Mounting Surface Line - 2 pt.

Ghost Line - .25 pt.

Perimeter / Section / Emphasis Line - 1 pt.

Project: DD1036 Rock SpringsSign Type: G1Description: Elevation and Side ViewScale: 1/2”=1’-0”

6'-6"

5'-11"1"

4"

3'-0"

3'-9"

3'-0"

7 1/2"

3"

2'-5"

1'-7"

2'-0"

11’-5/8"

9"

1"

3/4"

6"

11 5/8"9"

3"

5"

5'-11"

3/4"

1"

6'-6"

The monuments are internally illuminated. Side panels include a laser-cut aluminum graphic backed up with white Lexan. The logo consists of push-through acrylic with illuminated edges that create a halo effect at night.

Page 24: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 22

Kiosks | Type K1

Wayfinding | Kiosks

The large kiosk includes an area map, brochure dispensers, lockable display cabinet and a glass canopy.These are located in prime pedestrian crossroads and gathering areas.

9'-10

"

1'-8"

7'-4"

3 1/2"

3 "3 "

8"4"

5'-10

"

3'-4"

1 3/4"

10"

2"

7"

2 3/4"

3'-2"3'-6"

1'-1"

3'-11"6'-8"

2'-3"

5'-0"9"

7 1/2"

BOTHELL LANDING DISTRICT MAP

Page 25: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 23Wayfinding | Kiosks

Kiosks | Type K1

The large kiosks include a laser-cut aluminum grate with dimensional “DIRECTORY” letters mounted to an curved aluminum panel. The illuminated area map and display case are set into the structure.

3'-11"

2'-11"

3'-8"

1'-1 3

/4"

1'-3/4

"

2"

1"

1"3/8"

3/8"

3 3/8"

2'-3"

3'-2"

3'-6"

2"

2'-3"

6" 5/8"

6"

1"

Page 26: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 24

Kiosks | Type K1

Wayfinding | Kiosks

Brochure dispensers are located on either side of the large kiosk. They are made of clear acrylic and include a hinged top to protect collateral from the weather.

10 1/8"

9"

3 1/2"

1/4"

4 1/4"

3"

Page 27: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 25Wayfinding | Kiosks

Kiosks | Type K1

Each large kiosk features an area map and a locator legend. The map and the legend are digitally reproduced onto translucent vinyl film with UV protective properties.

The map includes a an X/Y grid. Each listing is paired with its unique map coordinate. This allows changes to be made to the legend without having to redo the map graphic.

A B C D E F G H J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH JJ KK LL

A B C D E F G H J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH JJ KK

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522

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BO

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EL

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S A M M A M I S H R I V E R

M A I N S T

18 0 T H S T

S U N R I S E D R

VA L L E Y V I E W R D

18 3 R D S T

18 5 T H S T

10

8T

H A

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C I R C L E D R

B E A R D S L E E BLVD

10

1S

T A

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3R

D A

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11

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H A

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CA

MP

US

WA

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R O S S R D18 6 T H S T

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SHOPPINGDestination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

DININGDestination Listing 24-GG Destination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

LODGINGDestination Listing 24-GG Destination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

ATTRACTIONSDestination Listing 24-GG Destination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

PARKSDestination Listing 24-GG

Destination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

CIVIC SERVICESDestination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG Destination Listing 24-GG

CHURCHESDestination Listing 24-GG Destination Listing 24-GGDestination Listing 24-GG Destination Listing 24-GG

You Are Here

Restrooms

Accessible Restrooms

Public Parking

Walking Route to UBW & CCC

Medical Facility

BOTHELL LANDING DISTRICT MAP

LL

Page 28: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 26

Kiosks | Type K2

Wayfinding | Kiosks

The small kiosk includes an area map and a lockable display cabinet. Although these are not currently located in the plan, eventually they will be placed in remote areas as roadways are developed.

2'-6"

2'-2"

1'-10"

3'-0" 9 1/2"

5 1/2"

6 3/4"

7'-8"

4'-0"

2'-8"

2'-1/4"

1'-2"

2'-8 1/2"

BOTHELL LANDING DISTRICT MAP

Page 29: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 27Wayfinding | Kiosks

Kiosks | Type K2

The small kiosks will include a laser-cut aluminum grate with dimensional “DIRECTORY” letters mounted to an curved aluminum panel. The non-illuminated area map and display case are set into the structure.

5/8"1/4"

1/4"

2 3/8"

1 3/8"

5/8"2'-8 1/2"

2'-1/4"

9 1/2"9"

2'-6 1/2"

5/8"

2'-6"2'-2"

1'-10"

6"

1"

5 1/2"

5/8"

Page 30: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 28

Directionals | Types V1 and V2

Wayfinding | Directionals

The anchor sign types of the Bothell Landing wayfinding system are the vehicular directionals with multiple messages. They direct traffic through Bothell Landing and to its destinations.

The largest directional, V1, is intended for wider streets and faster traffic. V2 is smaller and is used on narrower streets with slower traffic.

The signs are mounted to existing poles. Installation must be coordinated with Bothell Planning and Zoning. The mounting height is determined by D.O.T. regulations, existing signage and other pole-mounted elements. City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

SPEEDLIMIT

352"

3"

7 1/2"

5'-8"

2"

2"

7'-6"

2"

7'-0"

5'-4"

5"

R 10'-0"

15'-1

0" (M

AXIM

UM)

6'-2"

Page 31: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 29Wayfinding | Directionals

Directionals | Types V1 and V2

SPEEDLIMIT

35

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

2"

7'-0"

3'-4"

3'-7"

3'-11

"

3'-1"

1 1/2"

R 6'-4"

7'-6"

13'-7

" (MA

XIMU

M)

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

7'-6"

12'-0

"

1'-8"

1'-1"

Page 32: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 30

Directionals | Type V3

Wayfinding | Directionals

The V series includes an iconic parking directional. It is located as a separate message device from the V1 and V2 sign types. Private parking facilities are encouraged to use these signs as part of their lot identity.

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

2"

7'-0"

1'-10

"

City Hall

UW Bothell

Pop Keeney Stad.

Blyth Park

Main Street

2"

7'-0"

1'-10

"

Page 33: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 31Wayfinding | Directionals

Directionals | Type V4

North ShorePerforming Arts

Next Left

6'-0"

9'-9"

7'-10

"

1'-10

"

The fourth sign type in the V series is a single message directional. It is intended for remote areas or residential neighborhoods where streets are narrow and speeds are relatively slow.

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Bothell Landing | Style Guide 32

Directionals | Type P2

Wayfinding | Directionals

UWB/CCC

1'-5"

1'-0"

5'-6"

5'-5"

1 1/2"

BothellLanding

The two-sided type P2 pedestrian signs mark the route between Bothell Landing and the Campus areas.

Page 35: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 33Wayfinding | Directionals

Directionals | Type P2

Each sign includes a map with a highlighted route and a graphic with a you-are-here icon.

Sammamish River

Main StSunrise Dr

Valley View Rd

BO

TH

ELL W

AY

183rd St

185th St

108th Ave

Circle Dr

522

Beardslee Blvd

101st Ave

103rd Ave

110th Ave

Cam

pus Way

104th Ave

Ross Rd186th St

187th St

180th St102nd Ave

BothellLanding

UWB & CCC

YouAre

Here

Page 36: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 34

Banners

Wayfinding | Banners

Street banners are designed with a removable top panel for changing event or seasonal messages. A series of ten coordinated colors make up a recommended palette with tone-on-tone backgrounds inspired by graphic elements in the wayfinding signage.

Page 37: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 35Wayfinding | Banners

Banners

The current banner designs are intended to serve as a neutral element as off-season/event placeholders.

They are mounted to lamp posts without existing type V signage.

1/8"

1 3/4"

4'-0"

1/8"1/8"

1/8"1 1/2"

8"

1'-6"

4'-9 3/4"

7'-6"

2 1/2"

1'-9"

Page 38: Brand Style Guide for Downtown Bothell

Bothell Landing | Style Guide 36

Contact Information

Contact Information

CITY CONTACTS:

Terrie BattuelloAssistant City ManagerEconomic Development ManagerCity of Bothell18305 101st Avenue NEBothell WA [email protected]

Dave BoydSenior PlannerCommunity DevelopmentCity of Bothell9654 NE 182nd StreetBothell WA 98011425.486.8152 ext. [email protected]

Don Ranger, P.E.Project EngineerPublic Works DepartmentCity of Bothell9654 NE 182nd StreetBothell WA 98011425.486.2768 ext. [email protected]

DESIGNER CONTACTS:

Destination Development InternationalCorporate Office6840 Fort Dent Way Suite 360Seattle, WA 98188206.241.4770www.destinationdevelopment.com

Florida Design Office12171 Old Country RoadWellington, FL [email protected]

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Bothell Landing | Style Guide 40