Contact Number is +923343712464• Student of

BBA Hons 5th semesterRegistration number is NI-F13-BBA-00528

• 2nd Assignment of Brand Management

• Topic Brand Strategy

USMAN ALI SHAN

What is brand strategyIn fact what is strategy• A careful plan or method for achieving a

particular goal usually over a long period of time

• The skill to make or create out plans to achieve a goal

BRAND STRATEGY

Objective of Brand Strategy

• Brand Vision ( what we want to do)• Brand Promise ( What is our commitment

with customers• Differentiates your offering from that of

your competitors• Who’s my Competitor• Brand Delivery ( how do we intend to fulfill

our commitment and what actions will we takes ?)

Real Life Experience

QMobile is a Pakistani smart phone corporation and largest smart phone brand in the country. It was founded in Karachi 2009 by Mian Pervaiz Akhtar & Muhammad Azhar Naeem

Mian Pervaiz Akhtar & Muhammad Azhar Naeemdesign the name of own brand is Qmobilebecause the amin of company is quality productso they select the name for own company is quality mobiles means QMOBILE

Q Mobile just select a competitors for Q mobile is Nokia because in 2008-9 the Nokia telecom have a such a good numberof market shares.

QMobile is gaining market share is because of its magnanimous ATL and BTL activities. In ATL, QMobile has completely understood the consumer mind and try to develop its TVC which is full of life and music and according to the local market.

Whereas, in BTL activities QMobile strategies are matchless which has not been adopted so far any mobile brand in Pakistan irrespective of local or international brand

Competitors of Q mobile

Q mobile will provide a Smartphone, Quality Product Reasonable price Great features

Target Customers

Classification of Customers

Qmobile classified own customers into 5 groups

lower class customers lower middle class customers Middle class customers Upper middle class customers Upper class customers

Pakistani Nation

Brand Promise With Customers

• According to Classification of CustomersQmobile design different handsets for different class of customers with different features

• Qmobile know that lower class & lower middle class customersneed handsets in low price with dual sim card ,fm & mp3,4 supported because they a music lover

and also need a great Battery timingBluetooth, GPRS , Smart camera and Games is a necessary factors

• So they introduced Quality mobile QMobile G100 and G300 just in Rs. 1,750 & Rs. 2,850

Middle &Upper Middle Class Customersthey need something more innovativeso Qmobile introduced the concept of

TV mobile Q4 just in Rs 3600 and dual camera

Android mobileNoir A2 just in Rs. 8,950

also Qmobile not neglect ladies choice so Qmobile introduced the concept of The Swarovski Zirconia Phone. a thing of beauty Qmobile Q55 the 1st ladies phone in Pakistanjust Rs. 6,999

• Upper class customers

Upper class customers they need more great features in quality brand so they introduced the concept of Qmobile Z4 speaks for itself. With 32GB onboard storage, 13MP BSI sensor rear camera, 5MP front camera, 2GB RAM, Gorilla glass protection and 1.5GHz Quad-Core blazing fast processor Qmobile

• Just in Rs. 35,000

• Qmobile to create awareness in customers they get a help on social mediathey advertising on TV ,FM after every 2 ,3 minutes and also Qmobile use print media

• due to own strategy Qmobile get a such a good number of market shares

Qmobile brand awareness strategy

• my point of view about Qmobile how to get more success in telecom industry

Qmobile can introduced windows phones to get more market shares of Nokia Qmobile can introduced the concept of free home service Qmobile can introduced the concept of lifetime warranty DTD Marketing Online shopping of mobiles New Software for free call from QMobile to Qmobile

Thanks you