Brand Storytelling Using Snapchat
-
Upload
vicki-oneill -
Category
Marketing
-
view
112 -
download
2
Transcript of Brand Storytelling Using Snapchat
![Page 1: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/1.jpg)
BRAND STORYTELLING: One Snap at a Time
By Vicki O’Neill
Welcome, New Media Dayton!
![Page 2: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/2.jpg)
What does a 224-‐year old company and a 49-‐year old university have in common?
How about a huge retailer and a community volunteer center?
What could an interna=onal technology company and an entrepreneur have in common?
They all desire… to tell their story.
![Page 3: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/3.jpg)
MarkeFng is no longer about the stuff you make, but about the stories you tell.
~Seth Godin
![Page 4: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/4.jpg)
• What is Snapchat?
• Snapchat stats • Use cases • B2B and B2C businesses using
Snapchat
• Where do I begin?
• How to leverage Snapchat • Best pracFces to get you
started
![Page 5: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/5.jpg)
What is Snapchat? Mobile only app that allows you to:
– Create videos and pictures – Communicate one-‐on-‐one with your
audience – Engage with your followers and those
you follow – Tell your story in a new way – Save your story and share on other
plaEorms – View your story up to 24 hours, then
it’s deleted
![Page 6: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/6.jpg)
We want
Brands to have a place where
they can tell their
stories …in a better way.
~Imran Khan, Chief Strategy Officer at Snapchat
![Page 7: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/7.jpg)
Who’s Using Snapchat?
Source: mediakix, June 2016
![Page 8: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/8.jpg)
And Usage is Evolving…
![Page 9: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/9.jpg)
Snapchat Compared to…
![Page 10: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/10.jpg)
To put this in perspecFve…
1. 150 million people accessing daily
2. 10 billion videos are watched every day 3. Users sending 9,000 snaps/second 4. Reaches 41% of users 18-‐34 every day 5. U.S. adver=sers spent $50M in 2015 and
es=mated to spend $804M in 2017
![Page 11: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/11.jpg)
Snapchat Use Cases Taco Bell used Snapchat to announce the re-‐release of its “Beefy Crunch Burrito”. Users who added Taco Bell as a friend were sent a “snap” of a burrito and the new product’s release date.
1
![Page 12: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/12.jpg)
Snapchat Use Cases Acura gave its first 100 followers on Snapchat a chance to see the new NSX prototype, sending them a short video clip of the prototype – a video the brand later posted on Instagram.
2
![Page 13: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/13.jpg)
Snapchat Use Cases Teen retailer Wet Seal handed over its Snapchat account to a 16-‐year-‐old blogger for two days, resul=ng in 9,000 new followers and 6,000 views of the story.
3
Aka “Account Takeover”
![Page 14: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/14.jpg)
Businesses Using Snapchat B2B
B2C
![Page 15: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/15.jpg)
! Gary Vaynerchuk ! Brian Fanzo
! Mark Suster
! Jay Baer
! Ted Rubin
! Carlos Gil
Entrepreneurs Using Snapchat
![Page 16: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/16.jpg)
So…Where do I begin?
1. Download app – Apple & Android
2. Create profile 3. Share your Snapcode 4. Follow brands and friends 5. Start Snapping!
![Page 17: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/17.jpg)
Where to find followers
• Find people in your industry • Find B2B and/or B2C
ghostcodes
![Page 18: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/18.jpg)
How To Create an Audience • On Snapchat
– Add Nearby – Add from Contacts
• Online Searches – “Entrepreneurs on Snapchat” – “Medical accounts on Snapchat” – “Sports and Snapchat” – Foodie, Fitness, Retailers on Snapchat – Search for fun events, i.e. Dayton snap scavenger hunt
• Other social plaEorms
![Page 19: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/19.jpg)
#ChatSnap
• Increase followers • Ideas, engaging, learning, connec=ng
![Page 20: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/20.jpg)
What are GhostCodes?
wilsonrebrand
• Once you create your profile, you can access your GhostCode online and download • Use to communicate on other plaEorms your presence on Snapchat • Simply “Snap” from Snapchat or take a photo and “Add by Snapcode” to add friends • Unique iden=fier to your profile – same concept as QR Codes
![Page 21: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/21.jpg)
Why consider Snapchat? • Transparency, authen=c • Behind-‐the-‐scenes, differen=a=on • Live, real, vulnerable; brand’s voice • Engagement, audience • Time sensi=ve, spontaneous, delivery • Build your brand on a different plaEorm in a different way (lenses, ads, filters)
![Page 22: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/22.jpg)
Integrate Snapchat into Your MarkeFng Strategy
![Page 23: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/23.jpg)
Snapchat AnalyFcs 1. Currently
available for paid ads, lenses and filters
2. Snaply=cs in 2017 3. Open rates,
views, average # of screen shots, # followers, comple=on rate
![Page 24: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/24.jpg)
How to Leverage Snapchat
1. Redirect audience, repeat simple URLs 2. Plan it out, but keep it unscripted
3. Let someone/influencer take over your account 4. Provide exclusive access
5. Sponsor a filter 6. Host contests and give-‐aways
![Page 25: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/25.jpg)
5 Tips to get started
1. Iden=fy your audience 2. Create profile and images
3. Have a Snap communica=on plan
4. A few story ideas 5. Have fun!
![Page 26: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/26.jpg)
Best PracFces • Be consistent • Respond to all messages – text or video • Present one thing of worth, i.e. =p, discount, etc. • Use Snap op=ons like filters, lenses, emoji’s – and Bitmoji’s!
• Use different plaEorms to promote presence • Look at exis=ng B2C and B2B examples for inspira=on and ideas
• Keep your audience in mind! They are your buyers – what do they need?
![Page 27: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/27.jpg)
Snap Challenge!
1. Snap a photo with your brand’s logo 2. Screenshot and Tweet @WilsonRebrand a
Snap from your story 3. I’ll RT with a S/O AND send you 3 content
ideas specific to your business/industry to help you get started.
![Page 28: Brand Storytelling Using Snapchat](https://reader034.fdocuments.net/reader034/viewer/2022051503/587d975a1a28ab22148b46cd/html5/thumbnails/28.jpg)
Vicki O’Neill WILSON rebranding [email protected] o) 937.291.4899 m) 513.593.1195
wilsonrebrand
Snap or screenshot to add by Snapcode
OR
Add by username
Thank you!
FOR CONTENT IDEAS!