Our brands are agile, responsive, and go the extra mile to create memorable experiences for our patrons. When a brand establishes new promises to serve its patrons better, its story needs to be told.

Our iconic brand, Taj, continues to grow from strength to strength every year. Additionally, our endeavour is to take our other brands to new heights, not just in accommodations, but across our array of service offerings. Our objective is to maximise the potential of each brand, including those nested under the services segment (The Chambers and Jiva, among others).

We constantly revisit and fine-tune the purpose and performance of our brands. Not just that, we explore prospects to monetise these brands, once they reach a critical mass. This is critical to achieve sustainable growth and profitability for our Company. Our approach is to keep an alert eye on evolving market dynamics and course-correct our branding approach to suit different market segments and not leave any space unexplored.

Our brand strategy is paying rich dividends as reflected in our dominating positioning across all segments.

22 New signings*

*For FY 2018-19

BRAND STORY

Taking our brands to newer heights

38 The Indian Hotels Company Limited

SUPERIOR COMPETITIVE MARKET PERFORMANCE*

Note:1) Revenue Generation Index (RGI) is a metric to assess if we are gaining fair share of revenue compared

to competition hotels.2) Comparison is at market class where our properties have a presence.3) Due to unavailability of comparative data, the following hotels have been excluded - Taj Tashi Bhutan,

Meghauli Serai A Taj Safari Chitwan National Park, Taj Pamodzi Lusaka, Ginger Chennai, Ginger Chennai, Vadapalani.

*Source as STR Global

Taj Vivanta GingerRGI FY 2018-19

RGI FY 2017-18

101

99

101

103

101

100

India

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BRAND STORY

40 The Indian Hotels Company Limited

Offering the world, the crown of Indian hospitality

TAJ ARAVALI RESORT & SPA, UDAIPUR DECEMBER 2018

TAJ THEOG RESORT & SPA, SHIMLA FEBRUARY 2019

TAJ RISHIKESH RESORT & SPA, UTTARAKHAND MARCH 2019

FUTURE STRATEGY

We will continue to consolidate and grow this brand as the most iconic luxury hospitality brand. Our aim is to expand the brand's footprint across landmark cities and leisure destinations in India and globally.

We will add 13 new properties (2,900 rooms) under the brand over the next few years.

# As on April 30, 2019

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A curation of authentic resplendent living palaces, landmark hotels, idyllic resorts and wildlife safaris, Taj is the hallmark of iconic luxury hospitality across the globe. The brand is recognised for its warm and intuitive service and remains the undisputed leader in Indian hospitality. The brand is present across 47 destinations.

70Hotels#

9,504Rooms#

PROMINENT NEW PROPERTIES ADDED DURING THE YEAR

KEY HIGHLIGHT

The right name on

Mansingh is TajFY 2018-19 gave us many reasons to smile, but one of our proudest moments was when we retained our crown jewel property – Taj Mansingh or Taj Mahal, New Delhi. We retained this property at a licence fee of 32.5% of the gross turnover of the hotel for an agreement spanning 33 years. The strategic location of this property makes it an important part of the Taj portfolio.

This will unveil new opportunities for us and we are investing in renovating this property. Our long-term emphasis will be on optimising revenues and maximising profitability of this property.

33 YearsAGREEMENT FOR THE HOTEL IS FOR

BRAND STORY

42 The Indian Hotels Company Limited

KEY HIGHLIGHT

During the year, we renewed our agreement with Shriji Arvind Singh Mewar of Udaipur for the magnificent heritage palace, Taj Lake Palace. This 18th Century property came under the IHCL ambit in 1971 and has gained worldwide recognition since then for its best-in-class offering. It is one of the most photographed hotels in the world and has scored high on delivering superior customer experiences.

Securing and retaining iconic assets like Taj Lake Palace is crucial to IHCL’s Aspiration 2022 strategy and is in line with our Aspiration to ‘Be the Most Iconic and Profitable Hospitality Company’. Our strong focus on asset management and ability to nurture long-term relations with our partners is demonstrated through this renewal. We are committed to achieve all-round, profitable and responsible growth of this property.

65 18Rooms Grand suites

Retaining Taj Lake Palace

IHCL shall proudly continue its partnership to manage Taj Lake Palace, Udaipur for the next few decades.

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# As on April 30, 2019

44 The Indian Hotels Company Limited

Vivanta represents a collection of sophisticated upscale hotels and resorts.

The brand is dynamic, spirited and distinct, delivering unique experiences to contemporary travellers. The brand is operational today across 23 destinations.

Delivering differentiated experiences

FUTURE STRATEGY

Vivanta will continue to grow rapidly in the upscale segment, responding to the need of contemporary travellers seeking customised solutions. Vivanta will add three properties (450 rooms), including its first hotel in London, UK in addition to hotels in the domestic market over the next two to three years.

VIVANTA KATHMANDU MARCH 2019

VIVANTA KATRA JUNE 2018

PROMINENT NEW PROPERTIES ADDED DURING THE YEAR

24Hotels#

3,396Rooms#

BRAND STORY

One of the important international properties opened during the year was the Vivanta Kathmandu, in partnership with the CG group. This event marks entry of our second brand in the Himalayan kingdom of Nepal, the first one being Meghauli Serai, A Taj Safari Lodge in Chitwan National Park.

Vivanta Kathmandu, located in the UNESCO World Heritage Site Patan Darbar Square, has 110 rooms and offers both short and long stays in the mesmerising Jhamsikhel district. Guests have a choice of distinctive culinary options with Akari - serving pan-Asian cuisine, a rooftop bar - Koko serving bistro-style food, local Newari dishes at Mynt - the all-day diner. Other facilities include a fitness centre, swimming pool, spa and world-class concierge services that demystify the region’s unique cultural and natural splendour.

Expanding presence in the

Himalayan kingdom KEY HIGHLIGHT

110 Rooms

2nd Property in Nepal

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PROMINENT NEW PROPERTIES ADDED DURING THE YEAR

Ginger, operated under our subsidiary, Roots Corporation Limited, is a revolutionary hospitality concept for India’s lean luxe segment.These hotels are designed and modelled to provide a refreshing and reviving experience, while facilitating the never-stop lifestyle of its guests. The brand is operational today across 32 destinations

45 Hotels#

Capturing the ‘mass’ive opportunity

GINGER PANJIM, GOA DECEMBER 2018

FUTURE STRATEGY

Ginger will add 12 new hotels (900 rooms) over the next two to three years.

3,985 Rooms#

# As on April 30, 2019

BRAND STORY

46 The Indian Hotels Company Limited

KEY HIGHLIGHT

Introducing India to

Lean Luxe

Discover what’s new in Panjim, Goa• Provides more room, per room

• Offers spaces for social and business meetings

• Features Ginger's lean-luxe experiences, global-local music, signature aroma amongst others

Back in 2004, Ginger pioneered the branded budget stay category in India with a service and product philosophy of Smart Basics. Nearly 15 years later, Ginger has re-imagined the budget accommodation segment to lean luxe, a first-of-its-kind in India. Brand Ginger stands for creating customer experiences around co-existence of distinct concepts such as individual and collective & local and global.

Two-thirds of India’s workforce today is made of millennials and they are interested in experiences, not just in buying a product or a service. The re-imagined Ginger is strategically positioned to appeal to their mindset.

Ginger Panjim, Goa is the first property launched under this new positioning and is already receiving a warm and encouraging response from customers, along with a premium in ARRs.

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# As on April 30, 2019

48 The Indian Hotels Company Limited

THE CONNAUGHT NEW DELHI JULY 2018

CIDADE DE GOA APRIL 2019

PROMINENT NEW PROPERTIES ADDED DURING THE YEAR

A named collection of curated properties with a unique character and strong equity based on their location or theme. The brand is operational today across 10 destinations.

1,003Rooms#

10Hotels#

Unique stories for the discerning traveller

FUTURE STRATEGY

SeleQtions is poised to rapidly expand by bringing into its fold hotels and resorts rich in character, offering owners the opportunity to showcase their independent properties as part of IHCL’s named collection. We will add two hotels (250 rooms) in this brand over the next two to three years.

BRAND STORY

# As on April 30, 2019

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Wide array of service offeringsExpressions is our service retail portfolio that houses our brands offering hospitality ancillary products and services.

• Incorporated in 1975, it is India’s premier and iconic corporate club

• Offers its members unparalleled ambience and service

• Present in seven key cities in India and the UAE (Dubai)

• IHCL’s flagship wellness brand that offers holistic services based on the principles of Ayurveda, Naturopathy and Yoga

• Offers signature wellness treatments and therapies

• Over 46 award winning and all natural Spas

• This brand is home to 380+ multi-cuisine, fine-dining restaurants and lounge bars

• It has two Michelin-starred restaurants of Bombay Brasserie and Campton Place

• Luxury lifestyle boutiques that showcase artefacts, garments, and accessories created by master craftsmen of India

• This brand provides sustainable livelihood opportunities for artisans and weavers in India

• These 14 multi-product retail outlets are present in select cities in India

• With its well established footprint across our city and resort hotels, our salons are poised to return with revamped offering as niu & nau

• Present in 39 locations currently

FUTURE STRATEGY• We will expand stores, develop exclusive

curated product lines and retail Tata group products

FUTURE STRATEGY• We are looking at leveraging our storied F&B

outlets more effectively, developing innovative food concepts and exploring new formats

FUTURE STRATEGY• We launched the brand in its new avatar, with

a superior product and service line up, in a more contemporary setting

FUTURE STRATEGY

• We will revamp member benefits and facilities to provide enhanced guest experiences

• We will expand its footprint significantly and offer members benefits at our hotels spread across different locations

FUTURE STRATEGY

• Jiva will feature new spas, wellness programmes, and wider retail offerings

The very first of our residences are present across two destinations under Amã Plantation Trails – a synergistic partnership with Tata Coffee. Amã Plantation Trails is a collection of 9 bungalows and cottages, across scenic coffee and tea plantations in Coorg and Chikmagalur.

Where time stands stillIHCL’s newest offering is a collection of immersive experiences that range from heritage residences to magnificent trails, across unique locations in India. Combining the grace and grandeur of a bygone era with contemporary comfort and warm service, Amã Trails & Stays captures the authenticity of offbeat experiences and brings them to life.

35Rooms#

9Properties#

# As on April 30, 2019

BRAND STORY

50 The Indian Hotels Company Limited

FUTURE STRATEGY

Amã Trails & Stays will add two more heritage residences in Goa by mid next year and continue to integrate within its fold differentiated stay experiences across distinct locations in India adding upto 100 residences by 2023.

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Taking volume catering higherA joint venture with SATS Limited, TajSATS with forty years of expertise is the market leader in airline catering and a leading player in commercial catering. This year TajSATS has launched its new identity, a bold re-imagination of its brands that presents it as modern and progressive. The re-branding is a part of the ongoing evolution of TajSATS.

23 million Meals prepared annually

40+Domestic and international airline customers

NEW CATERING CONTRACTS

• Philippine Airlines in Delhi• Sri Lankan Airlines in Bengaluru• Silk Air in Bengaluru and Kolkata• Air France in Bengaluru• Preferred catering partner for Starbucks India• LOT Polish Airline, Delhi

BRAND STORY

52 The Indian Hotels Company Limited

FUTURE STRATEGY

We have aligned TajSATS with Aspiration 2022.

TajSATS will explore inorganic ways of growing, foray into new markets, create a central kitchen and review the organisational structure to make it more efficient. It will deploy the tools of branding, communication and technology to achieve these objectives.

TAJSATS MISSION

“To profitably operate the largest kitchen capacity in India while staying on the forefront of food production technologies.”

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