BRAND SOUTH AFRICA · Presentation prepared by Brand SA. Readers are welcome to use the data...

BRAND SOUTH AFRICA

Research & Nation Brand Performance

Presentation

Prepared by Brand South Africa Research

Updated 2 February 2016

1

Contents ● Brand SA Mandate & Strategy

● Overview of Brand SA Research

● Nation Brand Performance – three realms of governance

– Global governance

– Political governance

– Corporate & economic governance

– Top five Ease of Doing Business destinations vs South Africa

– SA inbound & outbound investment profile

– Human & social development indicators

● Brand Reputation

– Nation Brand Index 2015

● Brand SA fieldwork research – The SA Inc Series

– Project background

– Cycle 1 & 2: Activities & Findings

● Brand SA Research

– Domestic Perceptions

Presentation prepared by Brand SA.

Readers are welcome to use the data contained in this report for their own purposes provided they acknowledge

the source as: Brand South Africa, Research & Nation Brand Performance Presentation, October 2015, available at:

www.brandsouthafrica.com

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BRAND SOUTH AFRICA

STRATEGIC PLAN 2015-2020

Brand SA – Core Functions

6 core functions:

1. Information, insights & ideas

2.Marketing, advertising &

branding

3. Issues management

4.Promotions & events

5.Media relationships

6.Stakeholder relationships

Key strategic considerations

• SA is a middle power that projects its influence primarily through soft

power interventions, with a view to long-term transformation of the world

system.

• Domestic economic challenges are amplified by domestic issues of

unemployment (especially among youth), and slow GDP growth in the

medium term.

SA’s nation brand strategy needs to focus on:

• Supporting & facilitating the NDP

• Increasing familiarity with SA in international markets

• Positioning SA as an innovative and inspiring bridge between developing

nations

• Positioning SA as a facilitator of human development through new global

partnerships

• Indicators clearly show that the African continent, BRICS, and other key

emerging markets (e.g. “the Next 11”) will remain drivers of global

growth

Global target audiences

Note: this list of stakeholders is not exhaustive and will change to meet new circumstances

Government

• Political leaders

• National government

• Local government

• Trade & tourism entities

• Political parties

Business

• Business Associations

• Corporates

• International Chambers

• International Trade Councils

• Export Councils

• Tourism players

• Film makers

• Conference organisers

• Economists & Analysts

• Public

• Political Parties

• NGO’s

• FBO’s

• Labour leaders

• Youth Formations

• Academia

• Gender advocacy groups

• Clubs, societies & special

interest groups (e.g.

photographers, wildlife

enthusiasts, jazz lovers,

designers, etc.)

Civil Society

Media

Influential forums

• United Nations

• AU

• SADC

• World Bank

• IMF

• BRICS

• World Economic Forum

• IATA

• WWF

Opinion leaders

Critical Stakeholder Collaboration & Responsibility Matrix

Brand South Africa

Department of Communications

Proudly South African

South African Tourism

TISA

National value proposition and positioning development & articulation

Brand awareness and positive image domestically


Define National Pride, Patriotism, Social Cohesion & Buy Local Activism

Primary agency responsible for marketing of South African Tourism

opportunities

Trade and investment


Communicate

nation brand attributes (Country branding)

Communicate

Government services

Communicate

products and services attributes

Communicate tourism

brand attributes (Destination marketing)

Communicate

investment offering domestically

Brand awareness and positive image internationally

Communicate

nation brand attributes (Country

Communicate local

companies’ products & services to South Africans

Communicate tourism

brand attributes (Destination marketing)

Communicate

investment offering internationally

Strategic Approach

Public Relations

Advertorials

Opinion Pieces

Thought Leadership

Articles

Advertising

Digital Platform and Social Media

The integrated multi-channel

communication approach will ensure Brand

SA reaches the Focused Stakeholder

Groupings as identified aligned to

frequency, impact and the reach objectives.

This approach will also be applied by the

various Country/Programme Managers

and Agencies in Market.

Country

Managers

8

OVERVIEW OF BRAND SA

RESEARCH

9

Brand SA takes an eclectic approach to target audience perceptions & rankings

analysis and draws insights from various research surveys and indices:

Domestic

Perceptions

National Perceptions Audit

Tracker by GCIS

Brand SA – Diaspora Research

Nation Brand

Reputation

Roper GfK. Nation Brand Index

Roper GfK. City Brands Index

Reputation Institute’s Reputation Tracker

Brand SA –Fieldwork in African markets (2014/15: Kenya, Ghana, Nigeria)

Global

Competitiveness

World Economic Forum – Global Competitiveness Index

IMD – Competitiveness Year Book

Mo Ibrahim Index on African Governance

Ease of Doing Business Index – World Bank

Investor

Perceptions Brand SA Project Thrive on Investor Perceptions

Media Reputation Media Tenor - Media Reputation Tracker and Analysis

Brand SA – Country Office and Agencies Media Analysis

10

High Level Summary of Indices and Perceptions Findings

Domestic

Perceptions

• 96% of the population are proud to be South African • Sport is one of South Africa’s highest celebrated achievements • 85% of the population believe that SA is a competitive nation • Despite the problems there is a strong desire to stay in the country (78%)

Nation Brand

Reputation

• • 38/50 in 2015 – position drop from 37/50 in 2014 • Stable reputation with minor changes in some pillars • 2015 improvements in Tourism & People • 2015 ranking in Culture and Investment & Immigration

Global

Competitiveness

• 49th out of 140 economies (WEF) (up 6 positions from 2014) • 4th out of 54 African countries (IIAG) • Strengths: securities exchange regulation, auditing standards, corporate boards, banks,

financial market development, financial services, public management, innovation • Areas requiring attention: labour markets, cost of business, education, health, personal safety

Investor

Perceptions

• 40% familiarity gap - low overall familiarity with SA as a business destination • Increasingly seen as a potential growth market, rich in resources • Associations with crime and corruption issues

Media Reputation

• Slight drop off from 56.41 to 47.4 • Our biggest supporters are BRIC countries (excluding Russia) • Africa- Europe is hard on us and low coverage Middle East and South America • Key drivers were tourism, business, international diplomacy (BRICS)

11

NATION BRAND PERFORMANCE

Nation Brand Performance

● Governance plays a critical role in shaping the reputation of the

Nation Brand

● For this reason the updated Brand SA Nation Brand Performance

presentation will be anchored by perspectives on governance in

three realms of activity as outlined below

Governance

International

Political Corporate

Nation Brand Performance – Three realms of Governance

South Africa & BRICS Nation Brand Valuations (2014) –

Brand Finance

2nd

China with a nation brand value of

$6,352bn

10th

Brazil with a nation brand value of

$1,403bn

8th

India with a nation brand value of

$1,621bn

12th

Russian Federation with a nation brand value of $1,167bn

35th

South Africa with a nation brand value of

$256bn

Source: Brand Finance, Annual Report on Nation Brands, December 2014

15

GLOBAL GOVERNANCE


Nation Brand Performance – Global Governance

The Nation Brand’s global and domestic reputation is to a large extent

shaped by perceptions of efficient internal governance, while the

nation brand’s contribution to global governance has a direct bearing

on international perceptions

Global Governance Contribution

Peaceful internally negotiated

political settlement

Active role in transforming OAU to

AU & contribution to Peace &

Security on the African continent

Served 2 terms as non-permanent

member of the UN Security Council

Champion of New Partnership for

Africa’s Development

Plays an active role in the G20 Included as fifth member of BRICS

POLITICAL GOVERNANCE


Nation Brand Performance – Political Governance

Constitution of the Republic of South Africa

Preamble

We, the people of South Africa,

Recognise the injustices of our past;

Honour those who suffered for justice and freedom in our land;

Respect those who have worked to build and develop our country; and

Believe that South Africa belongs to all who live in it, united in our diversity.

We therefore, through our freely elected representatives, adopt this Constitution as the

supreme law of the Republic so as to

• Heal the divisions of the past and establish a society based on democratic values, social

justice and fundamental human rights;

• Lay the foundations for a democratic and open society in which government is based on the

will of the people and every citizen is equally protected by law;

• Improve the quality of life of all citizens and free the potential of each person; and

• Build a united and democratic South Africa able to take its rightful place as a sovereign state

in the family of nations.

May God protect our people.

Nkosi Sikelel’ iAfrika. Morena boloka setjhaba sa heso.

God seën Suid-Afrika. God bless South Africa.

Mudzimu fhatutshedza Afurika. Hosi katekisa Afrika.

Nation Brand Performance – Political Governance

Governance Indicators

WEF – Institutions = 38/140 (2015)

WEF – Financial Market Development = 12/140 (2015)

IMD – Government Efficiency = 35/60 (2014)

Open Budget Index = 3/102 (2015)

World Press Freedom Index = 39/180 (2015)

African Peer Review Mechanism Country Report 2014 Highlights

Democracy and Political Governance

● Initiatives launched to improve transparency and accountability in the

governance of the country include Corruption Watch (luanched by COSATU,

BUSA and the National Anti-Corruption Forum) and the National Anti-Corruption

Hotline (managed by Public Service Commission)

South Africa ranks 61st of 168 countries in Transparency International’s

Corruption Perception with a corruption score of 44/100 (moderately corrupt)

in 2015. Its score has remained stable from 2014; with a positive two scores up

from 2013 where South Africa scored 42/100.

In terms of perceptions of public sector corruption, it performs better than its

BRICS partners, and ranks 6th least corrupt in SSA

Nation Brand Performance: Political Governance

The APRM – an instrument voluntarily acceded to by AU member states – was established to foster the adoption of policies, standards and practices that lead to political stability, high economic growth, sustainable development and accelerated subregional and continental economic integration. This objective is achieved through sharing of experiences and reinforcement of successful and best practices.

TI’s Corruption Perception Index

● SA ranks 61st of 168 countries with a corruption score of 44 (moderately corrupt) in 2015 CPI

● SA outranks BRICS counterparts. With a score above 40, it is the least corrupt of the BRICS nations


Rank Country 2015 Score 2014 Score 2013 Score 2012 Score

61 South Africa 44 44 42 43

76 India 38 38 36 36

76 Brazil 38 43 42 43

83 China 37 36 40 39

119 Russia 29 27 28 28

Table: How the BRICS Nations Scored on CPI 2015

Economic Governance and Management

● Strategic interventions by National Treasury, the Auditor-General and the

Public Administration Leadership and Management Academy (PALAMA) in

building sound financial management capacity in the public sector

● Notwithstanding high unemployment levels, targeted government measures

resulted in a total increase in number of people employed in the economy

from 13,1m in 2010 to 13,7m in 2012

● Presidential Infrastructure Championship Initiative – a sub-programme of

NEPAD’s Programme for Infrastructure Development in Africa – was set up to

address the lack of adequate infrastructure in Southern Africa to promote

trade and investment growth, focussing primarily on road and rail.

SA improves on infrastructure in all recognised global indices:

• Rank 58 in 2013 to 55 in 2014 (IMD)

• Maintains rank 3/54 in 2015 (IIAG)

• Rank 68/140 in 2015 (WEF)


APRM Country Report 2014 Highlights


Corporate Governance

● The Companies Act, implemented from 1 May 2011, integrates corporate

business standards into one regulatory regime. Intended to stimulate

private sector growth, the Act eases compliance and streamlines company

registration

IIAG: consistent improvements on Business Environment indicator over

past five years (esp. investment climate & bureacracy and red tape). It

ranks 2nd of 54 African countries in IIAG 2015

WB Ease of Doing Business (189 countries): high ranking in Protecting

Minority Investors (14/189) and Paying Taxes (20/189)



Socio-economic development

● National Strategic Plan on HIV/AIDS and TB launched by President Zuma on

World Aids Day in 2011. Provincial Implementation Plan launched by

Deputy President Motlanthe on World TB Day in March 2012.

● Government launched single-dose ARV regime (180 000 HIV-positive

patients currently benefitting)

● Steady decline in new HIV infection rates and mortality rates thanks to

multi-stakeholder interventions

Improvements in HDI ranking on life expectancy attest to the success of

these efforts.

From 54,5 in 2011HDI to 57,4 in 2015 HDI



The APRM also acknowledges critical challenges

● Service delivery and other instances of violence

“These are challenges which have persisted over the three reporting periods

and our government has developed robust mechanisms to root them out”

Foreword by President Jacob Zuma

● Education

● Triple and cyclic challenge of poverty, unemployment and

inequality


The Mo Ibrahim Index of African Governance 2015 (1)

● The Mo Ibrahim Foundation defines governance as the provision of the

political, social and economic goods that any citizen has the right to expect

from his or her state, and that any state has the responsibility to deliver to

its citizens.

● IIAG: annual assessment of quality of governance in every African country

● IIAG combines over 100 variables from over 30 independent sources; most

comprehensive collection of data on African governance

● Assesses governance provision within four distinct conceptual categories:


Safety &

Rule of Law

Sustainable

Economic

Opportunity

Participation

& Human

Rights

Human

Development


● South Africa ranks 4th out of 54 countries overall

● Scores in the Top 10 in all four categories


Safety &

Rule of Law

Sustainable

Economic

Opportunity

Participation

& Human

Rights

Human

Development

2nd 6th 4th 7th

Source: Mo Ibrahim Foundation, 2015 IIAG



SUSTAINABLE ECONOMIC OPPORTUNITY

PARTICIPATION AND HUMAN RIGHTS

SAFETY AND SECURITY

HUMAN DEVELOPMENT




South Africa is outperformed by

its relatively smaller neighbours

Mauritius and Botswana

SA is the only “traditional”

African powerhouse to rank in

the top 10 (Nigeria, Kenya &

Egypt are excluded)


CORPORATE & ECONOMIC

GOVERNANCE


King Code on Corporate Governance for South Africa

● 1992: former SA Supreme Court Judge Mervyn King chaired

private‐sector body to draft corporate governance guidelines, aka the

King Committee

● 1994: First report issued, adopting integrated & inclusive approach to

business life of companies

● 2002 & 2009: Committee revised its report twice

● 2009: King Code on Corporate Governance for South Africa ("King III")

points to next level in governance by encouraging integration of

governance & sustainability into the strategy, operations & reporting

of an organization

Nation Brand Performance:Corporate Governance

King III Code of Corporate Governance

Key principles:

● Effective leadership: to define strategy, provide direction and

establish the ethics and values

● Sustainability as the primary moral and economic imperative, &

important source of opportunities and risks for businesses

● Innovation, fairness, and collaboration: to provide new ways of

doing things, to address social injustice and effect large-scale

change

● Social transformation and redress: Integrating sustainability and

social transformation will give rise to greater opportunities,

efficiencies, and benefits for both the company and society


Starting a business Protecting investors

Dealing with construction permits Paying taxes

Getting electricity Trading across borders

Registering property Enforcing contracts

Getting credit Resolving insolvency

World Bank Doing Business Index 2016

● Ranks 189 economies

● 10 topics:


Strengths: Protecting investors (14/189), paying taxes (19/189), resolving insolvency (41/189)

Improvements: Protecting investors (17 to 14/189)

Challenges: Starting a Business (120), Registering Property (101), Trading across Borders (130), Getting Electricity (168), Enforcing Contracts (119)

Source: World Bank (2015): Doing Business 2016: Going Beyond Efficiency

WEF Global Competitiveness Report 2015/16


● Ranks 140 economies, SA and Mauritius are top African performers

● 12 competitiveness pillars:

Institutions Labor market efficiency

Infrastructure Financial market development

Macroeconomic environment Technological readiness

Health and primary education Market size

Higher education and training Business sophistication

Goods and market efficiency Innovation

Strengths: Financial market development (12), Market Size (29), Institutions (38), Business sophistication (33), Goods and market efficiency (38)

Improvements: technological readiness (66 to 50), innovation (43 to 38), labour market efficiency (113 to 107), health and primary education (132 to 126), macroeconomic environment (89 to 85)

Challenges: infrastructure (60 to 68), goods & market efficiency (32 to 38)

2016 Index of Economic Freedom


● Ranks 186 economies, SA ranks 80th overall, and 7th freest in the region.

● 10 freedoms grouped into four categories:

RULE OF LAW GOVERNMENT SIZE

Property Rights Fiscal freedom

Freedom from Corruption Government spending

REGULATORY EFFICIENCY OPEN MARKETS

Business freedom Trade freedom

Labor freedom Investment freedom

Monetary freedom Financial freedom

Strengths: Financial freedom (38/186)

Improvements: Freedom from corruption (72nd to 69th), Fiscal freedom (141st to 140th), Government spending (90th to 89th), Property Rights (56th to 54th)

Challenges: Business freedom (51st to 67th), Labor freedom (97th to 100th), Monetary freedom (107th to 113th), Investment freedom (109th to 124th)

South Africa’s Performance


Strengths:

Improvements:

Challenges:

Sources: World Bank Doing Business Index 2016, WEF 2015 Competitiveness Report

• Protecting minority investors (14)

• Paying Taxes (19)

• Resolving Insolvency (41)

• Institutions (38)

• Goods & market efficiency (38)

• Business sophistication (33)

• Fin. market development (12)

• market size (29)

• Protecting minority investors (17 to 14)

• technological readiness (66 to 50)

• innovation (43 to 38)

• labour market efficiency (113 to 107)

• health &primary education (132 to 126)

• macroeconomic environment (89 to 85)

• Construction Permits (90)

• Starting a business (120)

• Registering Property (101)

• Enforcing contracts (119)

• Trading across borders (130)

• infrastructure (60 to 68)

• goods & market efficiency (32 to 38)

TOP 10 COUNTRIES VS SOUTH

AFRICA


0

20

40

60

80

100

120

140

160

180

Ease of DoingBusiness Rank

Starting a Business

Dealing withConstruction Permits

Getting Electricity

Registering aProperty

Getting CreditProtecting Minority

Investors

Paying Taxes

Trading AcrossBorders

Enforcing Contracts

Resolving Insolvency

Singapore

South Africa

South Africa vs Singapore

44

DB2016 Overall Ranking South Africa: 73 Singapore: 1


Source: World Bank. 2016. Doing Business 2016: Measuring Regulatory

Quality and Efficiency.

0

20

40

60

80

100

120

140

160

180


Starting a Business


Getting Electricity



Investors

Paying Taxes


Enforcing Contracts


New Zealand

South Africa

South Africa vs New Zealand

45

DB2016 Overall Ranking South Africa: 73 New Zealand: 2




0

20

40

60

80

100

120

140

160

180


Starting a Business


Getting Electricity



Investors

Paying Taxes


Enforcing Contracts


Denmark

South Africa

South Africa vs Denmark

46

DB2016 Overall Ranking South Africa: 73 Denmark: 3




0

20

40

60

80

100

120

140

160

180


Starting a Business


Getting Electricity



Investors

Paying Taxes


Enforcing Contracts


Korea, Rep.

South Africa

South Africa vs Korea

47

DB2016 Overall Ranking South Africa: 73 Korea: 4




020406080

100120140160180


Starting a Business

Dealing withConstruction

Permits

Getting Electricity


Getting CreditProtecting

Minority Investors

Paying Taxes


EnforcingContracts

ResolvingInsolvency

Hong Kong SAR, China

South Africa

South Africa vs Hong Kong

48

DB2016 Overall Ranking South Africa: 43 Hong Kong: 5




SA INBOUND & OUTBOUND

INVESTMENT PROFILE


Inbound Investment

Director-General of the Department of Trade & Industry – Mr Lionel

October

● Investment is the most reliable predictor of future economic

growth.

● The fastest growing developing countries have Gross Domestic

Fixed Investment (GDFI) to Gross Domestic Product (GDP) ratios of

above 30% while SA’s is around 20% against the NDP target of 30%.

● At the aggregate level, the challenge South Africa faces is that

private-sector investment is not growing fast enough to grow the

economy by 5%.

SA Investment Profile

Global FDI flow indicators on SA: Inbound

EY Africa Attractiveness Survey 2015

● SA is the top destination for FDI projects – the country attracted 121 projects

in 2014

– SA was the favourite destination for Chinese projects, securing 34.4% of total

Chinese investment on the African continent

● North Africa rebounds as inflows to Southern Africa falter: Egypt comes

second with 71 projects; Morocco comes third with 67 projects

● The above are actual greenfields investments, and does not account for flows

in the financial markets – which – if included will show that SA is the top

destination for FDI and financial market activity in Africa

● Context: Africa’s share of global FDI grew from 3.6% in 2003 to 7,7 in 2012,

and the continent more than doubled its share of global FDI flows from 7.8%

in 2013 to 17.1% in 2014


Global FDI flow indicators on SA: Inbound


EY Africa Attractiveness Survey 2015: SA remains on top

Source: EY Africa Attractiveness Survey 2015

Outbound Investment

● 2013 budget speech of then minister of Finance, Pravin Gordhan, indicated that

during the 2008-2013 period the South African Reserve Bank approved nearly

1000 large investments by South African corporations into 36 African countries

● NDP underlines critical importance of boosting intra-African trade and

integration of regional markets

● Johannesburg Stock Exchange currently ranked the 19th largest stock exchange

in the world by market capitalisation and the largest exchange in Africa

● Industrial Development Corporation (IDC) has investments in 60 projects across

20 countries that creates a cumulative African investment portfolio of R7.5

billion by March 2014

● With so many SA and multinational corporates that operate from Joburg into

other African markets, the city’s logistical, air, inland port, and related soft

infrastructure provides a solid base for corporates to establish regional

headquarters


Global FDI flow indicators on SA: Outbound

EY – Africa Attractiveness Survey (2015)

● South Africa is the second largest source of FDI into the African

continent (53 projects launched in 2014).

● SA is the leading intra-regional investor in the financial services

sector (16 projects launched in 2014)


Global FDI flow indicators: Outbound


EY Africa Attractiveness Survey 2015: SA 2nd largest investor into Africa

Source: EY Africa Attractiveness Survey 2015

Intra-SADC investment


• South Africa plays pivotal role in the

economic revival of the continent

• Contributes 68% of SADC GDP

• SA invested USD1,4b in 75 new FDI

projects in Africa (2012)

• Created 50,000 jobs Africa-wide

Source: Inside Southern Africa, September 2015

Department of Trade and Industry

● Department of Trade & Industry FDI trend data:

– Gross Domestic Fixed Investment has been growing steadily since the

Global Financial Crisis.

– FDI in 2013 was boosted by the R20bn Barclays investment.

– Latest FDI data show that SA attracted over R140bn in 2013-14.

– Global FDI fell by 16% in 2014.

– SA FDI inflows also slowed in 2014 but remain at a level almost double

the level of FDI in 2012.

● SA FDI performance is not unusual as:

– many multinationals already operate in SA,

– we have sophisticated financial markets to raise domestic capital, and

– our FDI stock is already high by international standards (42%).



480

500

520

540

560

580

600

620

640

R b

illio

ns

SA Annual Real GDFI 2009-14 (Rb 2010-Prices)

Source: SARB, 2015, Quarterly Bulletin

-

10

20

30

40

50

60

70

80

90

R b

illio

ns

SA Annual FDI 2009-14 (Rb Current-Prices)

Source: SARB, 2015, Quarterly Bulletin

Countries investing in South Africa

Top investors:

UK – 32%

USA – 23%

China – 13%

Italy – 7%

Mauritius – 4%

France – 4%

Japan – 3%

Germany – 2%

Spain – 2%

Other , 4%

Netherlands, 1%

Belgium, 1%

UAE, 1%

Switzerland, 1%

Canada, 1%

India, 1%

Spain, 2%

Germany, 2%

Japan, 3%

France, 4%

Mauritius, 4%

Italy, 7%

China, 13%

USA, 23%

UK, 32%

Countries investing in South Africa 2014


Source: FDIMarkets

DTI’s National Initiative: One Stop Investment Centre (1)

● DTI working on implementing this national initiative

● Gauteng Growth and Development Agency’s successful One Stop Shop at

GIC, Sandton (government services represented e.g. SARS, Home Affairs)

● National centre: central operational structure to act as implementing body

and serve as convener for one stop investment centre

● Will improve investment climate and ease of doing business by identifying

bottlenecks, administrative barriers & have plan of action to improve

service delivery

● Focus: reducing regulatory inefficiencies, setting up norms and standards,

turnaround times, coordinate, fast track, unblock and reduce red tape for

all investors


DTI’s National Initiative: One Stop Investment Centre (2)

● Will coordinate One Stop Investment Centres in SEZ’s; the work of the

Provincial Investment Agencies; local authorities; & relevant government

departments involved in regulatory, registration, permits & licensing

● Council to identify and resolve policy blockages regarding investment &

business and escalate to technical and executive implementation forums if

need be

● Will provide for Investors:

– Facilitation of entire investment value chain;

– Specialist advisory services to investors;

– Co-ordination between various line ministries;

– Communication of these services to potential investors; and

– Be the single-window clearance for registration, licensing and permits


SA Investment Profile : Infrastructure (1)

Road and Rail Transport

A massive motorway improvement scheme has seen extra

lanes added, a sophisticated electronic toll system

introduced and interchanges drastically renovated

The Gautrain rapid rail system links the OR Tambo

International Airport with stations in Johannesburg and

Pretoria

South Africa has world-class infrastructure, including an excellent transport network, low-cost energy and sophisticated telecommunications facilities

Infrastructure

Indicators

WEF – Quality of roads = 34/140 (2015)

WEF – Quality of railroad infrastructure = 42/140 (2015)

IMD – Overall improvement on infrastructure from 58/60 -55/60 (2013-2014)

IIAG – Overall Infrastructure 3/54 (2015)


Ports

Most advanced port infrastructure on the African continent

Saldanha Bay in the Western Cape is the largest natural

anchorage with the deepest water, 60 nautical miles

northwest of Cape Town

The Durban port in KZN handles the greatest volume of sea-

going traffic of all SA ports

The Richards Bay Port in KZN can handle a total of 1 782

ships with a gross tonnage of 65 994 515 in a year

The Port Elizabeth Port in the Eastern Cape handled a total

of 1,176 ships during the 2011/12 financial year

The Cape Town Port in the Western Cape competes with

Alexandria for recognition as the most famous port in Africa

Infrastructure

Indicators

WEF – Quality of port infrastructure = 36/140 (2015)

IMD – Improvements on basic infrastructure from 56/60 to 52/60 (2011-2014)


Air Transport

OR Tambo International caters for 19 million passengers

annually

Airports Company of South Africa (ACSA) operates 9 airports,

which handle more than 200 000 aircraft landings

The numbers all add up to ACSA being Africa’s premier airports

authority

OR Tambo International Airport passenger volumes FY 2014/15:

International – 861 492; Regional – 914 644

Infrastructure

Indicators

WEF – Quality of air transport infrastructure = 14/140 (2015)

WEF – Available airline seat km/week, millions* = 28/140 (2015)

IIAG – Air transport = scores 98/100 (2015)


Infrastructure

Indicators

WEF – Quality of overall infrastructure = 59/140 (2015)

IMD – Overall improvement on infrastructure from 58 to 55/60 (2013-2014)

IMD – Improvements on basic infrastructure from 56 to 52/60 (2011-2014)

IIAG – Overall Infrastructure 3/54 (2015)

South Africa continues to be a global renewable energy

hotspot, owing to the presence of effective regulatory

mechanisms to attract investment (REIPPP)

The high rate of capacity growth registered by the market

over the last two years and the strong investor interest

shown in the auction, particularly from international

renewables developers, attest to the REIPPP's success and

support our positive forecasts.

SA Investment Profile : Renewables

Infrastructure

Indicators

Climatescope Index (CS) – overall = 4/55 emerging markets (2015)

CS – Enabling Environment = 6/55 (2015)

CS – Low-Carbon Business and Clean Energy Value Chain = 4/55 (2015)

CS – Greenhouse Gas Management Activities = 6/55 (2015)


April 2015: DoE announced additional 6.3GW of renewables capacity in

future auctions, providing greater opportunities for investment.

Projections:

Solar: 3.95GW by 2024 (≈45% of non-hydro renewables capacity mix in SA)

Wind: 4.25GW by 2024 (≈48% of total non-hydro renewables capacity)


Latest Updates

July 2015: Mainstream Renewable Power began Construction on 80MW

Noupoort wind farm in Umsobomvu Local Municipality, Northern Cape.

Facility scheduled to be operational by mid-2016.

Construction on foundations of Noupoort wind farm Noupoort wind farm erects first of 35 wind turbineS

Photos: Mainstream Renewable Power, http://mainstreamrp.com


Renewables: Latest Updates and Structural Trends

September 2015: 80MW Kouga wind farm at Oyster Bay in the Eastern Cape

started operating. The USD143.25mn project comprises 32 Nordex turbines

and is expected to generate 300GWh of power annually.

Kouga Wind Farm

Official Inauguration, Kouga Wind Farm

Photos: Kouga Wind Farm, http://www.kougawindfarm.co.za/

Strengths

The REIPPP has been instrumental in mobilising investment into the

sector.

SA’s renewables industry receiving considerable support from development

banks and IFIs.

Renewable companies setting up production facilities to meet growing

demand within country and wider region.


Other Opportunities

The prospect of net metering in South Africa would encourage the adoption

of residential solar infrastructure.


Photo: http://www.eskom.co.za/Whatweredoing/Documents/CustBulletinLPU.pdf

Other Opportunities

Interest from high-profile domestic international players remains robust

and further auctions expected to be very competitive


Solar Manufacturing Potential

Expected annual average growth rates in solar capacity of 14.2% between

2016 and 2024

Also attributable to base-level effect & underdeveloped nature of industry

Source: Business Monitor International, South Africa Renewables Report, Q1 2016

Solar Manufacturing Potential

SA solar industry also attracts intl manufacturers

August 2014, Chinese solar manufacturer JinkoSolar opened solar module

production factory in Cape Town (annual manufacturing capacity 120MW)

US company SunPower recently announced plans to open 160MW solar PV

factory in 2015 in Cape Town

Photo: Construction Review Online

Photo: Googlemaps

http://constructionreviewonline.com/2014/11/sunpower-open-new-manufacturing-plant-south-africa/



https://www.google.com/maps/uv?hl=en&pb=!1s0x1dcc5b696497f12f:0x4008b92ab8465aad!2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e1!4s//lh4.googleusercontent.com/proxy/-fd9GrpR1jmntv7y8DBGHPZfkRRwGcbV-MAcv5KzfJDH3Fj0J0O85ft1Un5QOS3IgFMVTNEZbWEQIJr_z0lLT9ekVEOpE-bMAthsXv8NIjFH2Z_oZjY7XWQrfsoSNqqc2jm0MIIpdm13c8QJgBhHFEaWv5ndHYE0gkrO=w232-h174!5sjinkosolar+cape+town+-+Google+Search&sa=X&ved=0ahUKEwjXx9HT9brKAhVMvBQKHSyFB1MQoioIczAK

Wind Manufacturing Potential

Attracts significant levels of interest from intl renewables developers

Wind power expected to contribute lion's share towards total renewables

electricity generation mix over 10-year forecast period (63% by 2024)

Contribution to total electricity generation mix remains limited (3.3%), mainly

due to restricted capacity factor & dominance of coal in power mix

Source: Business Monitor International, South Africa Renewables Report, Q1 2016

SA’s changing GDP profile

Banking &Real Estate

12.5%

Govt. Services

12.4%

Manufacturing22.7%

Retail11.4%

Mining15.2%

Transport8.6%

PersonalServices

1.7%

Others¹15.5%

Banking &Real

Estate17.2%

Govt. Services

18.6%

Manufacturing18.7%

Retail13.4%

Mining9.4%

Transport7.5%

PersonalServices

5.8%Others¹

9.3%

Banking &Real Estate

23.9%

Govt. Services

15.3%

Manufacturing17.2%

Retail14.0%

Mining5.5%

Transport10.1%

PersonalServices

6.1% Others¹7.8%

1986

1994

2012

Source – Goldman Sachs

Source: Goldman Sachs

HUMAN & SOCIAL

DEVELOPMENT INDICATORS


Human & Social Development Indicators

● Since the dawn of democracy, and regardless of economic

challenges in recent years, South Africa has been making steady

progress on the front of human & social development

● Goldman Sachs 20 year review

Category 1994 Now

S&P Credit rating BB (Sub Investment Grade) BBB (Investment Grade)

GDP $136bn $400bn

Inflation 1980-94 Average = 14% 1994 – 2012 = 6%

Tax Receipts R114bn/1.7m people R814bn / 13.7m people

Gross Gold & Forex Reserves $3bn $50bn

JSE Market Capitalisation $101bn $800bn

Labour productivity per worker $8,000 (2002) $25,600 (2012)

LSM 5-10 13.8m people 23.5m people

Social Grants 2.4m people 16.1m people

Household electricity 58% (1996) 85% (2011)


Source: Goldman Sachs 20-Year Review

Human & Social Development Indicators


Source: UNDP, Human Development Report 2015

SA’s HDI trends based on consistent time series data and new goalposts

NATION BRAND INDEX

Brand Reputation

High level findings on SA’s global reputation

Nation Brand Index 2015*

Over-all position 38/50 (stable reputation with minor score changes in NBI

hexagon pillars) (2015)

City Brand Index

SA cities rank relatively low on the CBI

Cape Town 42/50

Johannesburg 44/50 – Johannesburg makes a marked improvement in the 2013 CBI

Durban 47/50

* Please note that the official release date of latest NBI is 18 November 2015,

data presented here embargoed till that date.

Brand Reputation: International Perceptions

Exports Tourism

Governance

Culture and Heritage

People Skills and openness

Investment Potential and

attractiveness to outsiders

Commercial and cultural

products and sporting prowess

Competency fair

governance, human

rights, international

contribution

Potential attractiveness

and economical

contribution

Level of

satisfaction with

country’s products

and services

Investment &

immigration

South Africa’s Performance on the Nation Brand Index

82


Source: Anholt-GfK Roper Nation Brand Index

How South Africa ranks overall on the six pillars the NBI (2014)

37/50

Investment &

Immigration

37 Tourism

37 Exports

36

People

37 Culture

29

Governance

39

•Science & Technology

35

•Buy Products 35

•Place 36

•Competent & Honest 40

•Rights & Fairness 39

•Peace & Security 37

•Environment 34

•Poverty 42

•Sports 20

•Cultural Heritage 35

•Contemporary Culture 36

•Welcoming 36

•Close Friend 30

•Employability 33

•Visit if money is no object

38

•Natural Beauty 20

•Historic Buildings 40

•Vibrant City 39

•Work & Life 38

•Quality of Life 39

•Educational Qualifications 35

• Invest in Business 36

•Equality in Society 38

38/50

Investment &

Immigration

39

How South Africa ranks overall on the six pillars the NBI (2015)

•Science & Technology

35

•Buy Products 35

•Place 36

•Competent & Honest 38

•Rights & Fairness 41

•Peace & Security 38

•Environment 35

•Poverty 43

•Sports 16

•Cultural Heritage 36

•Contemporary Culture 35

•Welcoming 36

•Close Friend 31

•Employability 32

•Visit if money is no object

38

•Natural Beauty 18

•Historic Buildings 42

•Vibrant City 39

•Work & Life 38

•Quality of Life 40

•Educational Qualifications 35

• Invest in Business 35

•Equality in Society 38

Exports

36

Governance

39 Culture

30

People

36

Tourism

36

South Africa’s Performance on the Nation Brand Index 2015


Source: Anholt-GfK Roper Nation Brand Index

SA Reputation Rankings - Strengths

• SA’s reputation globally remains stable in years of global financial turmoil that

impacted negatively on developed markets

• Ranking 38th overall, SA has stable and fairly well-balanced nation brand, placing in

the 30s on all indices

• The country posts a modest score increase since 2014 of 0.17 points –better than

other African nations (Kenya and Nigeria)

• South Africa’s Culture remains its strongest asset (30th)

• With a strong People profile (36th globally), South Africans are admired across

most panel countries, especially

• South Africa continues to rank 36th globally on Tourism, with strong perceptions

as being naturally beautiful (18th).

• Standout strengths centre on its sports, and the country’s pristine landscape

• While South Africa faces most difficulty on Governance, it has improved on its

ranking, moving up one position from 40th to 39th.

Sporting excellence!

Western EU

India

Australia


Source: 2015 Nation Brand Index

SA Reputation Rankings – Challenges & Weaknesses

• Safety & security/crime impacts negatively on perceptions of SA

• Weakest rankings on poverty reduction and respect for citizens’ rights

• On Immigration/Investment (39th), the Index ranking is pulled down by a 40th

place ranking on quality of life but is stronger in terms of Educational

Qualifications and Invest in Business (both 35th)

• Not perceived as technologically advanced

• SA citizens far more critical than other global citizens on “Governance”

• SA products mostly associated with agriculture, crafts & food – calls for need to

profile other SA products, manufactured goods & services (NBI)

• Findings from 2014 CBI on reputation of SA cities indicate a need for more

concerted effort to build awareness & reputation – perceptions of key city

offerings have direct impact on Nation Brand

87


Sources: Nation Brand Index, City Brand Index & Project Thrive

South Korea

Japan

China from ’14

THE SA INC SERIES

Brand SA Fieldwork Research

Overview: The SA Inc. Research Project

Rationale:

SA’s reputation is shaped by foreign policy; trade interactions as well as

a divergent sets of relationships & interests (governmental, non-

governmental, and business)

Objectives:

Development of framework of analysis that considers all elements of

SA’s strategic economic, diplomatic, multilateral, and peace & security

engagements on the continent

Integrated view of SA’s footprint on the continent for strategic

marketing, communications, and reputation management projects


Overview: The SA Inc. Research Project

Baseline of SA footprint per key African market - identify key reputational drivers (threats & opportunities)

Multilateral & Bilateral Relations

Peace & Security

Investment

Trade, FDI, Business

Inputs: Peace & Security;

Trade; FDI; Bilateral;

Multilateral activities and

associated value of such

activities

Output: Integrated

Framework of Analysis


Cycle 1 – 2014/15: Kenya, Nigeria, Ghana

Cycle 2 – 2015/16: Russia, Angola, DRC, Senegal

● Brand SA’s Africa strategy: development of SA presence & reputation

in select markets/multilateral environments

● South Africa In(c) series research reports based on:

– direct fieldwork studies

– desktop research


The SA Inc. Project: Fieldwork

SA Inc. Project: Kenya – South Africa Bilateral Trade

Total Bilateral Trade (2014)

Kenya Imports from SA

R 7 822 930 304

SA Imports from Kenya

R 366 206 571

Total Bilateral Trade R 8,189,136, 875


SA Inc. Project: Kenya Key Findings

Challenges & opportunities for interaction between the countries:

SA’s reputational strengths:

● SA democratic transition, strong institutions

● Major interest in SA music & culture

SA’s reputational challenges:

● SA seen as losing competitive edge, & not promoting internal

development

● SA character/personality perceived as imposing & aggressive

● SA companies losing to local competition due to poor market entry

strategies and ‘know it all’ attitudes


SA Inc. Project: Nigeria – South Africa Bilateral Trade


Nigeria Imports from SA

R 10 546 842 578

SA Imports from Nigeria

R 55 704 188 272

Total Bilateral Trade R 66 251 030 850


SA Inc. Project: Nigeria Key Findings


● SA highly visible & respected (more than 150 companies active in market)

● SA’s democratic transition, institutional & infrastructural profile

appreciated & referenced as key attractiveness feature

● Interest in business & investment interactions as well as cultural, music,

tourism & related experiences

SA’s reputational challenges:

● Despite major business & investment footprint, concerns about SA character &

business culture

● With Nigeria’s rebased GDP, SA considered to be losing competitive edge

● SA character/business persona can be perceived as imposing & aggressive

● SA co’s losing to local competition due to quick adaptation & learning and not

woking with local partners in market entry, maintenance & expansion strategies


SA Inc. Project: Ghana– South Africa Bilateral Trade


Ghana Imports from SA

R 3 723 629 774

SA Imports from Ghana

R 7 101 559 112

Total Bilateral Trade R 10 825 188 886


SA Inc. Project: Ghana Key Findings


SA’s corporate governance, managerial, technical, & other expertise

Strong people-to-people relations & potential for expansion in

creative spheres

SA corporates & their products & services widely known & utilised in

market

Ghanaians prefer ‘international brands’, incl. those from SA

Potential in building deeper social & cultural relations via music,

arts, design and cultural diplomacy

SA entrepreneurs use Accra as regional base/hub for West African

business operations


The Nation Brand concept & marketing strategy depends on

stakeholder interactions, and challenges Brand SA to be open to

changing domestic and international environments

Unique nation brand reputational strengths: culture, music,

business sophistication, infrastructure, political management of

democratic transitions

Challenges: South Africans perceived as imposing, aggressive, and

unwilling to listen to local advice

The SA Inc. Project: Key Findings 2014 (1)


The SA Inc. Project: Key Findings 2014 (2)

SA business to adopt market entry strategies that pay more

attention to soft factors, e.g. local business culture

Politically, SA seen as progressive, with strong institutions, &

democratic credentials.

Internal developmental challenges cause for concern, e.g.

xenophobia, misplaced perceptions about African expats in SA (esp.

Kenya & Nigeria)

SA music, art & cultural products well-received & followed, with

continued interest in expanded interaction


Activities and Outputs

● Fieldwork Russia, July 2015

● Research Report, The Ufa Declaration and its Implications for the

BRICS Brand, published 30 September 2015

● Dissemination at Roundtable, 30 September 2015

Theme: Deepening the relationship between Brazil, Russia, India, China and

South Africa

Panellists:

o Prof Garth Shelton, University of Witwatersrand

o Ms Catherine Grant-Makokera, Tutwa Consulting

o Counsellor Eric Sogocio, Head of the BRICS Section, Embassy of Brazil

o Mr Yaroslav Shishkin, Deputy Head of Economic Section, Embassy of the

Russian Federation

o Mr. Randhir Jaiswal, Consul General of India

The SA Inc. Project: Russia / BRICS 2015 (1)


101

Title:

‘The Ufa declaration and its implications

for the BRICS brand’

Highlights:

• Successes of BRICS in implementing

Summit decisions

• Implications of increased

formalisation/institutionalisation for

development of BRICS

• Development of BRICS reflects positively

on global governance capability of the

five member states

The SA Inc. Project: Russia / BRICS 2015 (2)


The SA Inc. Project: Publications (2014-2015)

A lesson for Brand SA from Nigeria - Be bold, keep it real, and make it

quick - a conversation on the art of Nollywood success. 23 August 2014,

Brand South Africa Research Note. By: Dr Petrus de Kock

Researching the Nation Brand – background to the concept, and initial

findings from fieldwork in Kenya and Nigeria. 18 September 2014. South

Africa In(c) Series Research Report #1 By: Dr Petrus de Kock

African market entry strategy – learning to listen & listening to learn. 12

December 2014. Brand South Africa Research Note #2. 2014. By: Dr Petrus de

Kock

Developing an SA Inc strategy for the Nation Brand, 28 July 2015, Brand

South Africa Research Report, By: Dr. Judy Smith-Höhn & Dr Petrus de Kock

The Ufa Declaration and its Implications for the BRICS Brand, 30

September 2015, Brands South Africa Research Note, By: Dr. Petrus de Kock


DOMESTIC PERCEPTIONS

Brand SA Research

1. Domestic Perceptions Research: Research Design

104

• n=1 244 Interviews were conducted via face-to-face, door-to-door interviews in the homes of respondents, using a structured (Computer Aided Personal Interviewing) CAPI questionnaire.

How

• The sample included male and female adults aged 15+

• Nationally representative across age, race, gender, income, community size and region

• As a scientific sample was used, all entities in the universe had a known chance of being selected, resulting in a normal response curve - results therefore are weighted up to represent the population covered, in thousands, and standard statistical tests can be applied e.g. Margin of Error.

Who

• All urban areas covering 94% of SA’s adult population

• The sample includes all metros and cities and a representative sample of towns and villages

Where

• Fieldwork was conducted from 20 August to 10 September 2015 When

105

69

15 12 4

Black White Coloured Indian

Who they are

Base: All respondents; Unweighted n=1244; Weighted N=23 052 000 QPD1 – Race; QPD4 – Province; Q1 - Age

RACE

40

17

12

9

7

6 5 2 2

GP WC KZN EC FS MP NW LP NC

PROVINCE AGE

22

26

19

15

18

15-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55+ yrs

TOTA

L %

Summary Findings

106

• Being a South African is how the people in the country identify

themselves. Culture, race, religion, gender are distant seconds.

• Overall, citizens agree that the beautiful landscape, rich heritage

and religious freedom defines South Africa as a country.

• Quality and access to education are perceived to have had the

greatest improvement in the past 10 years and people expect it to

continue improving

• A disconnect people feel with the education system is that it

doesn’t prepare learners to get a job

• The top concerns on the minds of the citizens are things that affect

them on a daily basis –

• Safety & Security

• Local Governance

• Employment Opportunities

This in turn has a huge

impact of how to

perceive their country

Domestic Perceptions Research: Q2 Wave

Summary Findings

107


• Xenophobia and South African politics/ Government are seen as

‘issues’ that have the biggest negative contribution to our national

reputation. Sports & Education are seen to make a positive impact.

• Majority of respondents feel that SA’s social and cultural diversity is

a major advantage and despite the problems the country faces, they

have no desire to leave.

• Word of mouth from people close to respondents as well as news and

advertising are strong external driving forces of influence – having a

positive impact on their views.

• There is a much stronger feeling of inclusion among citizens of SA

than inclusion with Government and it’s policies.

Summary Findings

108


• Despite the concerns about pressing issues citizens are regularly facing

they remain adamant to retain their hard earned assets by continuing

to live and work in South Africa.

• Citizens are more inclined to recommend South Africa as a travel

destination or to live in, rather than a country to invest / work /

study in.

• Very few citizens are aware of Brand South Africa – only one in every

10, with over four fifths of the population unaware or unsure. The

strongest association with Brand South Africa is with products made in

South Africa – indicating that their knowledge is misplaced. Awareness via electronic media - especially TV, outweighs print or

outdoor; Brand SA platforms have a low spontaneous mention.

Only a quarter of the population do not watch television on a daily

basis. Of those who watch television frequently, almost two thirds

subscribe to “Pay TV” offerings.

109

More than a third of the respondents are unsure about the Government, its leaders and the job situation in the country

Base: All respondents; Unweighted n=1244; Weighted N=23 052 000 Q10. I am now going to read out some statements people have made about South Africa. For each that I read out, please tell me to what extent you agree or disagree with that statement. [SA per statement]

91

86

85

85

84

81

80

71

69

65

63

9

14

15

15

16

18

19

29

31

36

37

South African citizens should stand up for theirbeliefs and not wait for others to take action

SA embraces the spirit of Ubuntu

SA is a competitive nation

SA is a sustainable country

SA is capable of strengthening its economy tocompete with other leading countries in the global…

SA is a country where it is possible for all yourdreams to come true

SA has made considerable progress over the last 10years in improving living conditions for the…

The Government upholds the democratic principleson which our constitution is based

You are confident about the ability of leaders toimplement policy decisions

The Government shows great concern for what itscitizens think of it

SA is a country with sufficient work opportunities

T2B Agree B2B Agree

STATEMENTS REFLECTIVE OF SOUTH AFRICA

TOTA

L %

110

Being a South African is how the people in the country identify themselves. Culture, race, religion, gender are distant seconds

Base: All respondents; Unweighted n=1244; Weighted N=23 052 000 Q10b. From the following text cards please choose the top 3 labels you use to describe / identify yourself as….

82

42 39

36 35 30

13 11 8

4

SouthAfrican

Culture African Race Religion Gender Profession /qualifications

Age City / town /province /

place

Sexualorientation

LABELS USED TO DESCRIBE ONESELF

TOTA

L %

TO

TAL

%

The Indices: Summary

111


82 61 76

Pride Index Active Citizenship Index Social Cohesion Index

National Level Indices

How do we make it stronger?

Focus on the youth – by

highlighting the possibility to

build a future in South Africa.

Increasing levels of pride

should be focused on the white

population – showing the

lowest level of pride.

ACI score is driven by lack of

time to actively participate in

community building activities

by the working class & lack of

motivation of the unemployed • Stronger & clearer

communication about the “Play

Your Part” initiative & how an

individual can get involved

• Leverage non traditional media

• Increase the feeling of

cohesion among citizens by

driving inclusiveness among

the coloured & white

citizens, older generations

& the elderly & unemployed

population.

Pride Index


Base: All respondents; Unweighted n=1244; Weighted N=23 052 000

PRIDE INDEX

82

0% 1%

3% 16% 80%

Very Weak (0-20) Weak (21-40) Moderate (41-53) Good (54-73) Strong (74-100)

15 31 48 64 88

PRIDE INDEX

PR

IDE

IND

EX –

TO

TAL

% Citizens show a strong devotion to their country – with the majority of citizens

displaying the same affection – an increase seen from the previous wave of

research

Active Citizenship Index

113


Over two thirds of South Africans have a “Good” to “Strong” score for Active Citizenship – but not as strong as their feeling of cohesion & pride.

ACTIVE CITIZENSHIP INDEX

61

8% 9% 14% 39% 31%


12 31 48 63 83

ACTIVE CITIZENSHIP INDEX

Social Cohesion Index

114


Base: All respondents; Unweighted n=1244; Weighted N=23 052 000

SOCIAL COHESION INDEX

76

1% 10% 19% 29% 41%


13 43 61 75 92

SOCIAL COHESION INDEX

Almost half of South African citizens have a strong feeling of cohesion. Showing a steady increase from the previous wave of research.

INTERNATIONAL INVESTOR

PERCEPTIONS

Brand SA Research

To be added when new data received – 2016

Prepared by Brand SA Research

Contact:

Dr Petrus de Kock, GM – Research

[email protected]

Dr Judy Smith-Höhn, Research

Manager

[email protected]

Leigh-Gail Petersen, Researcher

[email protected]

Readers are welcome to use the data

contained in this report for their own

purposes provided they acknowledge

the source as: Brand South Africa,

Research & Nation Brand Performance

Presentation, October 2015, available

at: www.brandsouthafrica.com

116

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