Brand Social (Nov16)
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3 + 4 November 2016
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Transcript of Brand Social (Nov16)
3 + 4 November 2016
Collaboration
60%$ 60%$
50%$
45%$
40%$
20%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea/ng$value$for$your$customers$in$new$and$engaging$
ways$
Technology$providing$new$plaBorms$for$
brands$
The$freedom$and$pace$to$get$scale$with$ideas$or$products$
Crea/ng$new$routes$to$market$
Collabora/ng$with$other$brands$to$add$value$to$your$
customers$
Collabora/ng$with$startEups$
What do you see as the biggest opportunities for brands right now?
76% Want brands to collaborate with a
totally unassociated brand
03 Vitals : Openness : Spontaneity
Project Jacquard by Levi’s x Google
03 Vitals : Openness : Spontaneity
Y-3 x Virgin Galatic
03 Vitals : Openness : Spontaneity
72% are excited by the prospect of a
brand collaborating with a competitor
03 Vitals : Openness : Spontaneity
McWhopper
03 Vitals : Openness : Spontaneity
The Modern Brand Equation =
Collaborative + Purpose Driven + People Centric + Humble + Diverse +
Restless + Delivers Experiences Collaborative + Experiential + Creative + Fluidity + Culture
“A modern brand is one that represents now and helps people feel
reflected”
OUR THEME
Restlessness
“Restlessness is discontent and discontent is the first necessity of progress. Show me a thoroughly satisfied man and I will show
you a failure.”
Thomas Edison
Brands you considered as restless
That’s Me That Is
Jimmy Cregan Jimmy’s Iced Coffee
Entrepreneur
James Fairbank Rapha Racing Brand Builder
Rachel Wingfield Loop.ph
Biology Architect
Yara Michels Chapter Friday
Influencer
Oliver Spencer Fashion Designer
Label Owner
Speakers
Rachel Wingfield Loop.ph
Biology Architect
“Designers are future makers”
Rachel Wingfield
Belvedere Trees
St James Park
Spiratomic Space
Belvedere Trees Tree Lungs
Kensington ArchilaceEnergy Futures (EDF)
Brainwaves Loop.pH a Spatial Laboratory
Traversing the worlds of design, architecture and technology to
craft space and living matter into spectacular experiences
that radically rethink the future
Digital Dawn - Photovoltaic window blind
Vertical urban farming
Algae as a biofuel
Textiles as a growing medium NASA Aeroponic Growing for Cities
Bioluminescent bacterial lightbulbsScaffolds for Life
Photosynthesising microbiological textiles Living Environments
Synthesising living matter and technology through the
convergence of biology, and technology
Oliver Spencer Fashion Designer
Label Owner
“Brands need to be closer to their consumers now more than ever
before”
Oliver Spencer
PARTNERS
Platinum Partner Media Partner
Other supporters
y
Yara Michels Chapter Friday
Jimmy Cregan Jimmy’s Iced Coffee
Our story
Inspired by Australia Realised UK potential
Made the product
Me and my sisOur office
Where we live
Refreshing, Resealable, Convenient and Rad, a Pick-Me-Up, 4 Ingredients, and none of them are bad.
We do a Skinny, Original & Mocha range and at £1.59 it’s just a pinch of your change. We’re a British Brand and we wanna keep your chin up and soon we’ll be in every store because we ain’t gonna give up.
Farmer Hoggett, Babe.
Farmer Hoggett knew that little things that tickle and nag and refuse to go away should never be ignored. For in them lie the seeds of
destiny.
How are we making it? NOT MADE IT.
Hunger & DriveReal story
Make rad products
Build an epic teamBuild a culture that people love
Trust your instinct
Have a plan
Let money be a bi-product of your dream
Learn to say “No”
James Fairbank Rapha Racing
LOVE THE SPORT
EVERYTHING WE DO IS INFORMED BY A LOVE OF ROAD RACING.
Start Up Sessions
59%$
53%$
47%$
41%$
35%$
12%$
0%$
10%$
20%$
30%$
40%$
50%$
60%$
70%$
Crea0ng$value$for$your$customers$in$new$and$engaging$
ways$
Technology$providing$new$plaCorms$for$
brands$
The$freedom$and$pace$to$get$scale$with$ideas$or$products$
Crea0ng$new$routes$to$market$
Collabora0ng$with$other$brands$to$add$value$to$your$
customers$
Collabora0ng$with$startFups$
@sopost@landmrkit@chatsuite @rewindco
Innovative First Projects
Boost
OPT-IN TOMARKETING
NOT TRIEDBEFORE
WOULDRECOMMEND
WOULD BUY
41% 95% 93% 91%
945 samples claimed49% of surveyed sample recipients had not heard of the brand before
[email protected] @sopost
Challenges Workshop
How to sell to Senior Marketers1. Make the client the hero by detailing every
benefit including the money
2. Help them manage internal stakeholders – what is the elevator pitch?
3. Create a burning platform for urgency – tell them what will happen if they don’t do it!
Feedback
“The most lean-in active creative forum I have experienced”
“Intimate, thought-provoking, useful use of my time…doesn't happen often!
- Thank-you”
“Like speed dating for your brain. Connecting with genuine people in a safe,
creative environment”
“You could do this one mixer all year and not need to do another. A mini
TED summit for creative execs”
“Opens your mind and puts the fun back into your role”
“A safe space to be inspired and test your theories for your next project”
AVERAGE FEEDBACK SCORE
8.4
Thanks
Media Partner
Other supporters
