Brand sense Out of the Box
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![Page 1: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/1.jpg)
Brand Sense: marcas que
marcam
[ ]
![Page 2: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/2.jpg)
Que marca marcou sua
vida?
[ ]
![Page 3: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/3.jpg)
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Wilhelm Booyse -‐ “My one and only religion” -‐ Algo com que posso me relacionar -‐ Um guia para minha própria iden>dade -‐ Parte da minha família -‐ “A admiração que tenho pela Gucci é maior que por qualquer pessoa que eu conheça” -‐ “Quando eu entro numa loja da Gucci, me sinto no paraíso”
Lovemarks
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Integração Sensorial
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]Nossossentidos [-‐ Nossa memória sensorial começa quando
nascemos
-‐ Nosso entendimento de mundo é fruto da
experiência dos sen>dos
-‐ Nossos sen>dos são o vínculo que temos
com o nossa memória
![Page 7: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/7.jpg)
]Quem patenteou [-‐ Chrysler -‐ Harley Davidson -‐ Kellogg´s -‐ Peugeot/Citroen/Ford -‐ Cinemark -‐ Singapore
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Onde estão?
[ Cinema Música Jogos Livros Eventos ]
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...na educação?
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...nas vitrines?
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... bares, restaurantes, boates?
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...no vestuário?
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... No videogame?
![Page 14: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/14.jpg)
... ponto de onibus?
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...na arte contemporânea?
![Page 16: Brand sense Out of the Box](https://reader034.fdocuments.net/reader034/viewer/2022042700/55931fbe1a28abf8238b464a/html5/thumbnails/16.jpg)
... Na arte eletrônica?
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... No carro?
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...No brinquedo?
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... No elevador?
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... No mercado?
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... No museu?
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... No sexo?
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Olfato
Tato Paladar
Audição Visão
-‐ Sensível
-‐ Dis>nto
-‐ PercepZvel
-‐ Memorável
Marca 5D
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][Ana Erthal