Brand review theme studio final
Transcript of Brand review theme studio final
• Profiting from Compelling BlackBerry Themes
Presenters: Panelists:
Mike KirkupDirector, Developer Relations
Jason LaughlinManager, BlackBerry App World
BlackBerry Theme Studio
Mark RathwellProduct Manager, BlackBerry Theme Studio
Dale DucharmeTeam Lead, BlackBerry Theme Studio
Introduction to Themes
Introduction to Themes
Themes• Amalgamation of
• color schemes
• Icons
• graphical elements
• animation
• behaviors
• Gives a BlackBerry®
smartphone a particular look, feel & experience
Kinds Of Themes
CUSTOM
ZEN
TODAY
ICON
Market Opportunity for Themes
• Popular product category
• Easy to develop
• Unique BlackBerry smartphone experience • End users
• Companies
• Marketing Vehicle
How important is it for you to have the ability to customize the theme?
• 30% of BlackBerry users purchase themes for their Smartphones
• Mean No. of Downloaded Themes: 6
• Mean Amount Spent on Themes: $3.70
Source: RIM user research
Creating Themes
Creating Themes – BlackBerry Theme Studio
• Rapidly creating unique BlackBerry Themes & animated graphics for apps, web
• Formerly Plazmic Content Developer’s Kit (CDK)
• www.blackberry.com/themestudio
Theme Design Vector Illustration & Animation
BlackBerry Theme BuilderCustomize virtually every aspect of a theme
Wallpaper
Menus
Focus
Navigation
Screen LayoutMeter Graphics
Message List
Sound
Animation
Apps
Dialogs
Cursors
App Icons
OS Icons
Fonts
BannersWeb Links
Create Themes for BlackBerry smartphonesBlackBerry® 8700 smartphone & newer
Easy to Use ApplicationsGraphical Interface can be comfortably used by
developers & designers alike
Adobe® Photoshop® Compatible
Re‐Purpose existing design assets
Customize Homescreen Navigation
Create buttons & Animated graphics
Themes - Animated Theme Screens, Buttons, Icons
Apps/Web – animated graphics, icons, splash screens
Completely Free!
New in BlackBerry® Theme Studio v5.0• BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700
smartphone themes
• Enhanced themes • BlackBerry® Storm™ 9500 smartphone
• BlackBerry® Tour™ 9630 smartphone
• BlackBerry® Curve™ 8520 smartphone
• Ringtones
• Screen Transitions
• BlackBerry® Device Software 5.0 Today Themes
• Enhanced Theme Customization capabilities• icon overlays & underlays,
• Search fields
• Folder icons
• Choice boxes
• Multi‐line text entries
New in BlackBerry Theme Studio v5.0
• Embed 3rd party Apps
• Quick Start Screen
• Preview, Install & Manage Themes on BlackBerry smartphones
• Improved Adobe Photoshop compatibility
• Improved color dithering
• SVG Tiny 1.1
Demonstration
Distributing Themes
Application Ingestion Process
Applicant provides RIM• Contact information
• Support information
• Proof of identity
• Acceptance of vendor agreement
Submission Process1. Add screenshots, icons
2. Add product descriptions
3. Define Export control info
4. Select target carriers/countries
5. Set pricing/licensing model
6. Add version info, program files
Become a vendor
BlackBerry App World™‐ Theme Considerations
• Proof of ownership• Images
• Model rights
• Photographer rights
• Ringtones
• Licensing of subject matter
• Appropriate for all ages
• Categorize correctly
Questions?
BlackBerry Theme Studiowww.blackberry.com/developers/themes
BlackBerry App Worldwww.blackberry.com/developers/appworld
Join us at BlackBerry Developer DayApp Planet, Mobile World CongressBarcelona, Feb 16, 2010www.blackberry.com/developers/AppPlanet