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BRAND REPUTATION

PRESENT AND FUTURE

Name of Participants - Sunil Jagwani

Prateek Nilkund

Institute name

Vivekanand Education Societys

Institute of Management Studies& Research (VESIMSR)

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It got attached with goods and services and

developed as a personality.

Became an icon of the company for a long

lasting impact in the mind of the consumer.

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What Is A Brand?

In simple terms brand can be explained as

BRAND = PRODUCT + IMAGE

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Branding Then & Now

Then:Ladder Branding

Now: Lattice Branding

SPONTANEOUS SIMULTANEOUS

BOUNDARYLESS

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BrandReputation

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Reputation keeps organizations honest and force them totake definitive actions.

Brand Reputation is accumulative in nature.

Both consumers and employees get

into the game.

Brand Reputation is community driven.

Requires :

Patience : Not built overnight.

Long term commitment

Trust of the people.

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Why Brand Reputation?

Source - http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

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9/18Source - http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf

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BRAND REPUTATION:

CURRENT SCENARIO

CUSTOMER IS THE KING OF THE MARKET

Deliver what you promise

Satisfy Existing And Potential Customers

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FUTURE SCENARIO

The changing media preferences helps in

1) Visibility for Creating Opportunity

2) Maintaining Reputation Enhances Long LastingRelation

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How to maintain Brand Reputation

Satisfy your Customers

Maintain the trust

Keep Improving

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Personality as a Brand

Their brand reputation helped to increase the

reputation of brands that they endorsed.

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Im no longer an individualbut a corporate entity. They

have invested money in me as

a brand. They can recover themoney through whatever the

brand can do: act, sing, do a

concert, endorse a product.

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CONCLUSION

Building brand reputation in present and future can be

summarized as:

PresentScenario

Focus on core values - Trust

Extensive use of Technology

FutureScenario

Focus on core values - Trust

Online personal brand

Multi-brand to single brand

Extensive use of Technology

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BRAND

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References

www.economictimes.indiatimes.com/features/et-slideshows

www.easydestination.net/blog

www.business-standard.com/india/news/brand-ipl-comes-undercloud

www.brandfinance.com

Branding: Past, Present And Future, by Anders Hampf &Kristi Lindberg- Repo

http://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.easydestination.net/bloghttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.brandfinance.com/http://www.brandfinance.com/http://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloud/475920/http://www.easydestination.net/bloghttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshows