Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing...
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Transcript of Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals Abigail Stevens, Managing...
Brand Recruitment 5 Ways to Increase Repeat
Business & Referrals
Abigail StevensManaging Director & Founder
Think Global Recruitment
Glasgow – November 2016
Abigail StevensRecruitment Leaders Connect
Abigail Stevens
Managing Director
21 years of international recruitment experience
Abigail StevensRecruitment Leaders Connect
Where does this presentation come from?
• Year 2000 – Founded Think Global Recruitment • Year 2016 - Managing Director of Pivotal International Rec to Rec• 80% of Think Global Recruitment’s business is referrals• 21 years International Recruitment Experience• 29 years marketing experience• TGR Training Academy Trainer• Research • Business Networks
Abigail StevensRecruitment Leaders Connect
Recruitment Consultants Are….
Lets not be that!
It costs 6 or 7 times more to win a new customer than to retain an existing one
Probability: Of selling to existing customer 60-70%
verse Selling to a new prospect is only 5-20%
Abigail StevensRecruitment Leaders Connect
The future for recruitment agencies
• Survivors in 10 years time - specialists providing exceptional service
• Justify your fees and get paid on time!
• Plan to be amazing and be here in 2020!
Abigail StevensRecruitment Leaders Connect
5 Ways to Increase Repeat Business & Referrals…
Abigail StevensRecruitment Leaders Connect
1. Love What You Do
“The only way to do great work is to love what you do” - Steve Jobs
“Always be True to Yourself” - Liz Longman, TEAM
“Think - Improving Lives!’’ – Abigail Stevens, me!
Abigail StevensRecruitment Leaders Connect
2. If you don’t ask…
• Train your people • If you don’t ask, you don’t get• Network for referrals• Care and show you care
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3. Be Different
• Stand out – be a survivor!• Be easy to work with• Be proactive• Be innovative• Add value• Spend money on aftersales• Not so random acts of kindness
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4. Communicate, Communicate, Communicate
• Be personal - People buy People• The Human Touch works• Become a trusted source• Listen – Be Present• Deliver what you promise
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5. Do more with less
• Detail is good• Sack bad clients• Offer Premium Service to good clients• Over deliver
Abigail StevensRecruitment Leaders Connect
5 Ways to Increase Repeat businessand win Referrals
1. Love what you do2. If you don’t ask you don’t get3. Be Different4. Communicate, Communicate, Communicate5. Do more with less
Abigail StevensRecruitment Leaders Connect
Weblinks & Social Media – get in touch! www.thinkgr.com
www.pivotalinternational.com
LinkedIn: AbigailKStevens
Twitter: @ThinkGlobalRec@AbigailStevens
@Pivotal_Rec2Rec
Email: [email protected]
Telephone: 0131 260 5850
Abigail StevensRecruitment Leaders Connect
Thanks for Listening