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Brand Positioning of PepsiCo

Made by:

Abhishek dhawan

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Introduction

This project talks about various activities

adopted by PepsiCo to occupy a distinctive

place and value in the target customersmind.

This project helps us understand how each

of its competitor is positioning their

business today.

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Objectives

To determine the preference levels of Pepsi incomparison to the other CSD brands.

To determine the visibility of Pepsi on the dealeroutlets.

To find out the customer's perception aboutvarious Pepsi products.

To find out the various factors influencingpurchase of Pepsi.

To find out the expectations of the customersfrom the company.

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Research Methodology

Research is a process of steps used tocollect and analyze information to increaseour understanding of a topic or issue

The system of collecting data for researchprojects is known as research methodology.This includes the overall design, data

collection method, field survey and theanalysis of data.

Research includes gathering both primaryand secondary data.

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Primary Data:-Primary data is the first hand data, which areselected fresh and thus happen to be original in character.Primary data is crucial to know various customers and pastconsumer views. Primary data was collected directly from the

executives and employees of the company. It involved takingtheir views over telephone or through a questionnaire

Secondary data:-Secondary data are those which have beencollected by someone else and which have already been

passed through statistical process. Secondary data has beencollected from books, newspaper, Magazines, Internet,Company websites and pamphlets.

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Findings

Preference level is more of Pepsi products incomparison to coke.

Coca Cola provides better packaging quality thanPepsi.

One of the factors which influences purchase ofPepsi or coke is promotional activities other than thatthere is hardly any difference among the two.

People are also aware of the food brands offered byPepsiCo.

Pepsi is able to establish itself as a product thattastes better than Coke in the mind of the customer.

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Conclusion

After analyzing various facts the conclusion is thatPEPSI is growing day by day

They currently have an edge over other soft drinkproducers in the market.

The company just needs to reform its rules, createmore global awareness,

However, the company, if concentrates on thefollowing factors will be able to face tough

challenges: Technology

Quality

Brand competition

Price competition, etc.

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Recommendations

It should maintain its concept of offering

new products to customers.

Pepsi should create products that can

be considered healthy alternatives to

their customers.

They should focus on the attractivenessof their product.

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