Brand Or Be Branded
20
Brand or BE Branded How to Leverage Social Media for Career Success Presented by J.T. O’Donnell Please do not reuse or distribute with out consent form J.T. O'Donnell.
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ERE webinar from 5/27/2009, presented by J.T. O'Donnell.
Transcript of Brand Or Be Branded
BrandorBEBrandedHowtoLeverageSocialMediaforCareerSuccess
PresentedbyJ.T.O’Donnell
PleasedonotreuseordistributewithoutconsentformJ.T.O'Donnell.
CareerTruth#1:BrandorBEBranded!
EvoluDonofBranding
1900’s=BrandAwareness
• Features&Benefits• TargetAudience• MarkeDngMaterials
• PRStrategy
2000’s=PersonalBranding
• StrengthsAssessment• BucketList• CareerIdenDtyMaterials
• PBStrategy
WhichOneAreYou?
AndNow?
AndNow!?!?!?!
Here’sWhatYouLookLiketoTHEM!
Leverage&ShowcaseYourIrresisGbleStrengths!
ThisisaTest…
• Facebook• LinkedIn• TwiSer• Blogging• TweeDng• ReTweeDng• TweetFeeding
What’sOnYourTOPFOLD!?(Let’sHopeNOTThis!)
RULE#1:UseOldEnglish• Personalizerequeststoconnect.• Spellcheckanduseprofessionallanguage.
RULE#2:TakeItSlow• Befriendly,notastalker!• Showcharacter,notdesperaDon.
RULE#3:BePolite• EarninvitaDontoaskaquesDonorforhelp.• ADDVALUE&COMPLIMENT!
RULE#4:Pick3&DoThemWell• MUSTDO:LinkedIn&Facebook• HOTTREND:TwiSer• BLOGGING:Alltop.com
RULE#5:ShowcaseYourBrand(HINT:Specialize!)• IdenDfy2‐3strengths.• SoundbyteyourCareerStory.
RULE#6:Quality&Consistency=ControlledChaos• 20min/day
• 5new/5old
EXAMPLE#1:She’stheBESTEmployeeINEVERMet• SentLinkedInrequest.• Connectedviae‐mail&sharedheradviceandpromotedwork.• SentinrecommendaDononherbehalf.
EXAMPLE#2:RT’dtoSuccess!• FollowedonTwiSer&retweetedregularly.• StartedDMdialog.• Offeredtoguestpost.
SUMMARY• BrandorbeBranded• Follow6RulestoSuccess
