Brand of your national project
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BRAND YOUR PROJECT EPIC-LY@EKAHADIYANI
OCP national project virtual summit
AIESEC Indonesia
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YOU TO ME? | ME TO YOU?
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WHAT? WHY? HOW?
BRAND | PUBLIC RELATION
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WHY IS IT IMPORTANT TO ALWAYS
#STARTFROMYOU
?
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VS
GOOD BRAND
VIRTUAL(ONLINE PORTAL, FACEBOOK PAGE, TWITTER, INSTAGRAM, NATIONAL
PROJECT WEBSITE)
PHYSICAL(RADIO, PRINTED MAGZ, POSTER, FLYER, BOOTH, INFO SESSION)
=
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VS
GOOD BRAND
INTERNAL(AIESEC GLOBALLY, MEMBER, ALUMNI)
=
EXTERNAL(MEDIA, SCHOOL, COMMUNITY, TN,
PARTNER, COMPANY)
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EDUCATION
1.BASIC PR (MEDIA PARTNER RAISING,
EPIC PRESS RELEASE, PRESS CONFERENCE,
ONLINE ENGAGEMENT, ARTICLE IN WEBSITE)
2.BRAND (GUIDELINE, FILTERING, GTCM,
DOCUMENTATION)
COACHING WITH VP MARCOMM IS A MUST!
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Target
10 Media Partner
50 Media Coverage
Trending Topic
#StartFromYou
Minimum PR Activity
1. Press Release in All Events
2. Live Tweeting/Report in all External Event using
#StartFromYou
3. For Environment: Tweet Report every Friday, No-
Trash Day
4. For Healthy Lifestyle: Actively engaged with
@KerenTanpaRokok , @KomnasPT , etc
5. Weekly showcasing the Intern blog/journals
6. Weekly showcasing the audience' testimonials
7. Create article about issue in other blog (in
indonesiabebasrokok.org)
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MORE DETAIL TIMELINE PLEASE CHECK:HTTPS://DOCS.GOOGLE.COM/A/AIESEC.NET/SPREADSHEET/CCC?KEY=0AO_AOL0OHKY1DFVLVJJTYJR4C
3ZGDZF5C1Z5CGOTSHC&USP=SHARING
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BRANDING FLOW OF THIS PROJECT IS ALWAYS #STARTFROMYOU…
Raise awareness of issue
NOW!
Main promotion (clear
information)
Live Report in The Day
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1ST THING FIRST MIGHT BE RAISING MEDIA PARTNER, BUT…
NOW IS ALREADY TIME FOR RAISING AWARENESS!
AND IT’S #STARTFROMYOU!AND COMMUNITY AROUND YOU..
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KEY TO SUCCESS IS ALWAYS
COLLABORATION…
1. CLOSE ENGAGEMENT AND COLLABORATION WITH COMMUNITY AND MEDIA
2. INTENSE & CLOSE COMMUNICATION WITH NATIONAL & EB RELATED
3. USE YOUR MEMBER AND EWA PEOPLE!
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THANKS DEAR OCPS!
SPIRIT UP AND LET’S MAKE SOMETHING
REMARKABLE!