Brand new world
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Transcript of Brand new world
- 1. PRESENTED BY:CHANDNI CHANDOKMBA(1ST YEAR)
2. Relying on brand awareness has become marketingfools gold smart brands are more concerned withbrand relevancy and brand resonance.You have to know it before you can grow it mostbrands dont know who they are, where theyve beenand where theyre going.Always remember the Spandex rule of brandexpansion just because you can doesnt mean youshould.Great brands establish enduring customerrelationships that have more to do with emotions andtrust than with footwear cushioning or the way a coffeebean is roasted 3. Everything matters even your restroom.All brands need good parents unfortunately most brandscome from troubled homes.Big is no excuse for being bad truly great brands use theirsuperhuman powers for good and place people andprinciples before profits.Relevance, simplicity, and humanity rather thantechnology will distinguish brands in the future. 4. Web Video on TV. Mobile Social photo apps. Mobile Wallets. Open places databases. Quora will have its twitter moment.