Brand Monitoring On Twitter Presentation Twittwoch 7 Oct. 2009
Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009
-
Upload
twittwoch-ev -
Category
Business
-
view
552 -
download
0
description
Transcript of Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009
![Page 1: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/1.jpg)
BrandMonitoringonTwi.er
MarkusPohlTwi.woch,7Oct.2009
![Page 2: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/2.jpg)
ABOUT
![Page 3: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/3.jpg)
Goal
Mygoalwastofindgoodbrandmonitoringtools......forTwi.er...forfree
Note:
ThereareALOTmoretoolsavailableforTwi.ermonitoIngaswellasforsocialmediamonitoring.
Newtoolspoppingupeveryday.
![Page 4: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/4.jpg)
ExpectaIons&Wishes
• VisualizaIonoftrendlines• Benchmark
• Webbased(SaaS)
• Find„hubs“and„evangelists“• Makerelevanttweetsvisible
• SenIment:):(
• Savesearchqueriesforlatersearches
![Page 5: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/5.jpg)
BRANDMONITORINGMETHODS
![Page 6: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/6.jpg)
Track,monitorormeasure?
• Track• Monitor
• Measure
![Page 7: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/7.jpg)
Howtomonitor?
• Onaregularbase(oneImeperweekissufficient).
• Be.ertracklessando[enthanextensiveandirregular.
• MakebrandmonitoringpartofyourbusinessrouInes.(e.g.addTwi.ermonitoringRSS‐feedstoyourpersonalizedstarIngpage).
![Page 8: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/8.jpg)
Whattomonitor?
• Whichparametersshouldyouchoosetotrackormeasureyourbrand?
• Therearedifferentmodelsforbrandmonitoring/measuring.
Indicatorsforbeginners(monitoring)Companyname,companyURL,Keyemployees,Productnames,ProductURLs,importantindustry“hangouts”,compeItors
Indicatorsforadvancedlearners(measuring)#ofmenIons,#ofre‐tweets,senImenttowardsbrand,hubs&evangelists.
![Page 9: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/9.jpg)
Searchterms
Forsomebrandsitisveryhardtofindgoodsearchterms(trytobe„MECE“)
![Page 10: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/10.jpg)
TOOLS
![Page 11: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/11.jpg)
Twi3erSearch
SingleSearchTerms
Mul?pleSearchTerms
TrendCharts&Visualiza?onTools
Other
Twi.erAdvancedSearch
Topsy
Oneriot
Tinker
Scoopler
Collecta
Crowdeye
SocialmenIon
Moni.er
Twee.absFiltrbox
sm2.techrigy
twi.er‐trends
tweetvolumebzzscapes
Socialseek
TrendisIc
Ubervu
Twends
Tweetbeep
Wha.hetrend
Testedtools
![Page 12: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/12.jpg)
Twitter Search
![Page 13: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/13.jpg)
twi.ersearch
Easytouse
AlotofopIons(locaIonbased,person‐related,booleanoperators,date‐specific,…)
RSS‐subscripIonforquery
Showstrendingtopics
Basic,easy,goodforastart
![Page 14: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/14.jpg)
Single Search Term
![Page 15: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/15.jpg)
topsy
BasicfuncIons:liststweets&postsforthesearchterm
SearchesmulIpleSocialNetworks
Trendingtopics
A B OU T
![Page 16: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/16.jpg)
oneriot
BasictoolSearchesthroughmulIplesocialnetworks(unfortunatelyyoucannotswitchon/offparIcularnetworks)
Offerstweetsbycategory(Music,celebriIes,...)
![Page 17: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/17.jpg)
InkerBasic:showstweetscontaining
thequeryCrowdedsite,notveryeasyto
use(adverIsements,featuredevents,...)
Goodidea:peoplecreatetopics(„events“)theytwi.erabout.
ShowstrendingtopicsSignupandsafequeriesWidgetfortoolbar
Ididn‘tlikeit.
![Page 18: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/18.jpg)
scoopler
Verybasic:showssearchterm&trendingtopicsCrawlsmulIplesocialnetworksNicesimpleinterface(videos,links(ads!?)andpictures
Simple,easy,nicetohandle
![Page 19: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/19.jpg)
collecta
Easytohandle(searchesblogs,comments,micromessages,photos&videos)
Possibilitytoopt‐in/outwithyourquerieswithinsearchforphotos,videos,comments,microblogs,....
NiceUI
nice&easy
![Page 20: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/20.jpg)
crowdeye
Powerful.Showspopularlinks,tweets,relatedhastagsandtrendlines(upto3days).
Sortstweetsaccordingtocrowdeye‘sownrelevance/rankingalgorithm
Measurestherelevanceofapersongoogleadsnicelyintegrated
![Page 21: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/21.jpg)
socialmenIon
VeryinteresIngstaIsIcalinformaIon(senIment,topkeywords,topusers,tophashtags,PostRank)
CrawlsmulIplesocialnetworks(blogs,bookmarks,comments,...)
ShowstrendingtopicsRSS‐feed&emailalertAlertfuncIon
wow!
![Page 22: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/22.jpg)
Multiple Search Term
![Page 23: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/23.jpg)
moni.er
Powerful:lotsoffeatures(RSSfeedsforsearches,widgetforwebsite,help)
ShowstrendingtopicsWorksslowlyUnlimited(?)#ofsearchterms
![Page 24: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/24.jpg)
twee.abs
Verysimilartomoni.erDisplaysexactlythesameresults
Showstrendingtopics
…butmuchfasterthanmoni3er!
![Page 25: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/25.jpg)
filtrbox
GoodusabilityVerypowerful:searchTwi.erorothernetworks,measuresimportanceof
tweet,sortbyimportance,alertfuncIon,importgooglealerts,addRSSsources,blockdomains,tagcloud/serachterm,differentviewopIons...
YoucanalsocreatefoldersformulIplequeries
Freemiummodel‐RegistraIonreqiredNicegimmick:„checkyouinfluence“
Powerful!Recommendable!
![Page 26: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/26.jpg)
sm2.techrigy
Sign‐innecessarySeemsverypowerful.AlotofopIonsbutabitcomplicated.
IniIalsearchneedshoursordays!
IguessitisagoodtoolbutIwasnotabletouseit.(MyiniIalsearchlastedformorethan10hours).
![Page 27: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/27.jpg)
Trend Charts & Visualization Tools
![Page 28: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/28.jpg)
twi.er‐trends
FullofadsDoesnotfindasmanytweetsasothertools!(=>Doesnotworkswith
smallbrands).Shows“trendse.ers”(personswhotweetedfirstabout…)Worksslowly
Nicegraphsbutnotveryhelpful
![Page 29: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/29.jpg)
tweetvolume
NiceandeasyvisualizaIontool
Showsbarchartsforupto5searchterms
Don‘ttellyouforwhichImeperiod!?
![Page 30: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/30.jpg)
bzzscapes
Worksdifferentthattheothertools:youbecomeafanofabrand(orcreateanewone).Workslikeaforumwithforumtread.Contentisaddedtothread/brandbyuser.
Onlyworksforverybigbrands.
Extraordinaryinterac?vevisualiza?on
![Page 31: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/31.jpg)
socialseek
InstallaIonrequiredEasytohandle.SearchesmulIplesocialnetworks(nice:showsthumbnailsforpicture
queries)Verycoolfeature:showsmulIpletrendlines(forblogs,twi.er,...)
Nicevisualisa?onpossibili?es(line,cloud)
![Page 32: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/32.jpg)
trendisIc
GreatgraphsShowsthelast180days(unfortunatelyonlyforafewsearchterms)BreakdownsbythehourCounts%oftotal(forpopularterms)ortotal#(forunpopularterms)Nicearchiveoftrendingtopics
Ilikeit!
![Page 33: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/33.jpg)
uberVU
VeryeasyUIShowstrendlines(includingeventsrelatedtothebrand)SearchesmulIplenetworksPowerful:Widgetforblog,browser,bookmarking,RSS‐feedforquery,
top‐“stories“(answers)toaquery„followconversaIon“funcIon
Brilliant!Verypowerfulandeasytouse!Musthave!
![Page 34: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/34.jpg)
twends
Didn’twork,butnicename!
![Page 35: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/35.jpg)
Other
![Page 36: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/36.jpg)
tweetbeep
Itis“googlealertsonTwi.er”withhourlyupdates
Sign‐innecessaryDoesexactlywhattwi.ersearchcando(andevenlooksthesame)
Freemiummodel(10alertsforfree)*
Adsinemailsareabitannoying
Notreally„real?mesearch“
![Page 37: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/37.jpg)
wha.hetrend
ExplainsWHYatopicistrending!ExplanaIonsbasedoncrowdsourcingmodel
Goodideabutdoesnotworkveryreliable.(seeabove)
![Page 38: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/38.jpg)
LEARNINGS&CONTACT
![Page 39: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/39.jpg)
Learnings
• Ididnotfindonsingletooltofulfilallmyneeds.
• Buttwoorthreetoolsaretotallysufficient.
• Icanrecommend:SocialmenIon,Filtrbox,UberVU,trendisIc
• Beforeyoustart:Haveastrategy/haveagoal.(esp.ifyourbrandisnotbig).
![Page 40: Brand Monitoring On Twitter: Presentation for 5th Berlin Twittwoch on October 7th, 2009](https://reader034.fdocuments.net/reader034/viewer/2022052504/54bdb2544a7959fe688b45dd/html5/thumbnails/40.jpg)
Thankyou!
MarkusPohl
Twi.er:@m_pohlXing:www.xing.com/profile/Markus_Pohl7Linkedin:linkedin.com/pub/markus‐pohl/3/638/a47Facebook:facebook.com/markus.pohlwww.buerofuersinnfragen.de