BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH...
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BRAND MARKETING MAIL CHRIS KARPENKO Director, Brand Marketing//United States Postal Service
Transcript of BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH...
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BRAND MARKETING
CHRIS KARPENKO Director, Brand Marketing//United States Postal Service
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Mail -Integrated Marketing Mix Key Mail
Strategies
Generate Demand Personal
Correspondence
Grow Political
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Recruitment
National
Card & Letter
Writing Month
90% Classrooms
hung the poster
80% Students
wrote letters
74% Noted the ad
54% planned on
writing a letter
with their child
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Mail as a Media Channel
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MARKETING IMPACT CALCULATOR
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IS KEY TO EFFECTIVENESS & ADOPTION
MEASURING
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IS KEY TO EFFECTIVENESS & ADOPTION
MEASURING
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USPS Advertising -Case Studies -Print Ads -Direct Mail
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Promotions
Calendar
How can we help the industry
amplify?
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Political
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Questions