How to evoke respondents’ brand-related stories

Presenters

Anand Singh

Bhawana Khatri

Jamuna Niraula

Narayan Krishna

Shrestha

Resha Bajracharya

Brand Loyalty• ‘I’ll always go back to that hotel‘

• It’s cheaper to keep customers than acquire new ones

• Angel Customers show brand loyalty the most.

StoryTelling• Create Stage• Use actors (Structure of story telling)• Show audience the brand

More details

• Theme• Focus on story• Bring story to life

Loyal Relationship

• Apple provides new phone if mobile is lost.

• If you can break this glass then 1 million US$ is yours.

• We are there for you. (After sales)

Gaining an understanding

• If you like then tell friends, if not tell us.