Brand & Its Elements
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Transcript of Brand & Its Elements
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8/4/2019 Brand & Its Elements
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BRAND & ITS ELEMENTS
MUHAMMAD SHAHID
BBA - 018
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PRESENTATION PLAN
DEVELOPMET OF THE PRODUCT
CARE BEFORE CHOOSING BRAND
ELEMENTS. ABOUT OUR BRAND
ELEMENTS OF OUR BRAND
PROMOTION OF THE BRAND
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DEVELOPMENT OF THEPRODUCT
IDEA GENERATION
SCREENING THE IDEA
BUSINESS ANALYSIS PROTOTYPING
COMMERCIALIZATION
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IDEA GENERATION
At this stage we find out different ideas, from ourinternal customers as well as external customers .
AMONG THE IDEAS WAS TO LAUNH
Glue
Bond
Adhesive Chemicals
Turpentine Oil
Paint
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SCREENING THE IDEA
We screened the idea and choose thefollowing products by taking care of
resources and skills. Glue
Bond
Adhesive Chemicals
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BUSINESS ANALYSIS
Here we exactly matched our resourceswith those products.
Prepared Business Plans for it. Profit and Loss Situation
Find out the cost
Cost of Product developing
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AS A RESULT OF THE BUSINESSANALYSIS
As a result of the business analysis andlooking over the resources and personal
skills the best and suitable product wassuch an adhesive product in paste formwhich binds a number of products andhence we choose to launch such a Glue in
the market.
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PROTOTYPING
The prototyping was carried out in order toavoid the risk.
We facilitate the desired customers andconsumers from the product in markets and
also provide them the sample of our Glue.
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COMMERCIALIZATION
Here we define the Marketing Mix for theProduct and completely launched it as our
regular product.
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BEFORE CHOOSING BRANDELEMENTS
Before choosing Brand elements we gavethorough attention to the following things.
Memorability. Meaningfulness
Adoptability
Protection Transferability
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MEMORABILTY
Have Quality of Rememberility.
Memorability in the sence that easily kept in
mind of customers and consumers and sothat they not forget it.
Easily Recognized
Easily RecalledDescriptive
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MEANINGFULNESS
The brand name should be meaning full sothat if some one says about the brand the
other persons get it that of whichthing/Product the opposite person istalking.
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ADOPTABILITY
Adoptability means that customer orconsumer should easily adopt the brand
and its elements. Flexible
Updateable
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PROTECTION
We searched complete protection in asence that no one can copy it or can select
name like it with same pronunciation ormatching.
Legally registered trademark
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TRANSFERABILITY
Transferability means that if tomorrow youlaunches another product so that it may be
joint with it ,dont feel ocward with that. Within and across Product boundaries.
Across geographic boundaries and culture
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BRAND
BRAND NAME : WOOD KING
COLOUR OF BRAND
Colors generate emotional reactions, and itis important to carry that over into ourbranding program.
LOGO A logo is a distinctive symbol or mark that
visually represents your company :CROWN:
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FONTS AND TYPESTYLES
Using the proper fonts and typestyles also
define the brand. We Try to standardizefonts and typestyles that appear routinely in
our marketing materials.
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CHARACTER
A symbol that takes on human or real lifecharacteristics.
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SLOGEN
Short line that contains descriptive orpersuasive information.
Our introductory slogen
BINDS PERFECTLY IN LESS TIME
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MISSION
Bright tomorrow than today.
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VISSION
Our vision is to deliver the best Quality toeach and every corner inorder to facilitate
those customers who dint used it yet
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SOME OTHER ELEMENTS OFBRAND
Some other elements of a brand should be:
BRAND POSITION,
BRAND PROMISE, BRAND PERSONALITY,
BRAND STORY &
BRAND ASSOCIATION
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BRAND POSITION
Who is addressed by companys branded
products or services. What the company doesand for whom
The companys unique value and how
customers benefit from products and/or services
Key competitive differentiators, what makes the
brand be chosen, be different from itscompetitors
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BRAND PROMISE
The ONE most important thing that thebrand promises to deliver to its customers
Every time! What customers and partners should
expect from every interaction, how shouldthey feel as brands customers
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BRAND PERSONALITY
What the brand is to be known for
Personality traits that customers, partners,
and employees use to describe thecompany. What comes to the (potential)
customers mind when addressed about the
brand
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BRAND STORY
The companys history and how the history
adds value and credibility to the brand
A summary of products/services/solutions
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BRAND ASSOCIATIONS
Physical artifacts: name, logo, colors,
taglines, fonts, imagery Ideally, it must reflect the all the above
statements about the brand and the
company
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INRODUCTION
Wood king Glue is a modern Glue which helpsin cluing of
Wood
Lasani Formica
Rubber
Leatherand also proved best in
Binding and covering in less time.
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BRAND EQUITY
For brand equity we added differentialeffect in our product.
BINDING IN LES TIME
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