Brand Innovators 2015 New York Brand Week

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The first-ever Brand Innovators 2015 New York Brand Week takes place June 8-12, at venues around the city, hosted by Citi, GE, GILT, J. Walter Thompson, MLSGROUP and Renaud Picard.

Transcript of Brand Innovators 2015 New York Brand Week

  • BRAND WEEK BRAND WEEK

    JUNE 8 - 12

    NEW YORK

  • 3www.Brand-Innovators.com

    Hello and ...

    Welcome to the first annual edition of Brand Innovators Brand Week in New York!

    The New York metropolitan area is home to some of the most iconic brands in America, from Colgate-Palmolive Company and Johnson & Johnson, to Citigroup and MasterCard, to Campbell Soup Company and PepsiCo, to Barneys and Macys, to GE and IBM, to name a few. In addition, over 60 Fortune 500 companies are based in the New York, New Jersey, and Connecticut area.

    Brand Innovators Brand Week in New York, June 8-12, 2015, will celebrate some of the worlds greatest brands based in the New York area and the consumers who love them. We will look at how these brands consistently over-deliver and build trust, loyalty, and long term relationships with their customers. Brand Innovators Brand Week will also examine how these leading brands are using technology including social media, content marketing, mobile, digital video advertising, data and analytics, marketing automation, and E-commerce to engage more closely with their consumers.

    The following is our complete line-up of events this week:

    Marc SternbergCo-Founder

    Brandon Gutman Co-Founder

    Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

    Brandon Gutman Co-Founder

    Marc SternbergCo-Founder

    Brand Innovators Mega-Trends hosted by MSLGROUP at Starcom MediaVest Group1675 Broadway Monday, June 8

    Brand Innovators Future of Consumer Experience and Retail hosted by GILT 2 Park Avenue Tuesday, June 9

    Brand Innovators Integrated Media Buying hosted by Citi 601 Lexington Avenue Wednesday, June 10 (morning)

    Brand Innovators BtoB hosted by General Electric 30 Rockefeller Plaza Wednesday, June 10 (afternoon)

    Brand Innovators Mobile & Millennials hosted by J. Walter Thompson 466 Lexington Avenue Friday, June 12

    Thank you to all of the members of the Brand Innovators community, our Advisory Board, and our sponsors for making our inaugural edition of Brand Innovators Brand Week in New York such a success. And, an extra special shout out to our partners at MSLGROUP, Gilt, GE, Citi and J. Walter Thompson for hosting us this week.

    Enjoy the show and we look forward to seeing you, again, soon at our next event in New York!

  • 4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

    Brand Innovators Team

    Whats Inside

    LETTER FROM THE FOUNDERS ........................................AGENDA .............................................................................SPEAKERS ........................................................................40 UNDER 40 ..................................................................ADVISORY BOARD ...........................................................STRATEGIC ADVISORS ....................................................BRAND HOSTS ................................................................SPONSORS ......................................................................

    Brandon GutmanCo-Founder

    Marc SternbergCo-Founder

    Ted RubinActing Chief Marketing Officer

    David TeicherChief Content Officer

    Jared HopferChief Revenue Officer

    Paula ParisiChief Technology Officer

    Alexander KanishBusiness Development Manager

    Martina SuessProgram Director

    Negeen AmuzegarMarketing Coordinator

    Maria SekarProgram Director

    Elizabeth ScottSocial Media Manager

    Parker Johnson Marketing Coordinator

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    16 5456646668

    Ryo MochidoEvent and Marketing Manager

    Jason HaffarVP Business Development

  • 6 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

    AgendaHOSTED BY MSLGROUP AT

    STARCOM MEDIAVEST GROUP MONDAY, JUNE 8, 2015MEGA - TRENDSMEGA - TRENDS

    8:45 am Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Chief Content Officer, Brand Innovators, Ted Rubin, Acting CMO, Brand Innovators

    9:00 am Digital Trends 2015: The Evolution of Consumer Experiences Ivy Esquero, Senior Manager on the Global Insights Team, Microsoft

    9:20 am Digital 2015: Social, Content, and Data Panelists: Christine Espinoza, Associate Director, Global & Brand Social Strategy, Starwood Hotels & Resorts Worldwide, Inc.; Gordon Meyer, Digital Marketing, SiriusXM Radio Inc; Andrea Port, Director of Digital and Social Content, Kenneth Cole

    9:50 am Case Study Christine Ngo, Digital Marketing, Mountain Dew, PepsiCo

    10:15 am Connecting with Millennials and Gen Z Through Entertainment and Compelling ContentModerator: Ken Grosso, SVP Global Sales, Liveryre; Panelists: KC Geen, Head of Global Social Media, Groupon; Jeff Geisler, CMO, Roc Nation; Christine Ngo, Digital Marketing, Mountain Dew, PepsiCo

    10:45 am Networking Break

    11:00 am Keynote Employee Advocacy

    11:30 am Get a Digital Marketing Quick Win With Employee Advocacy Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal; Panelists: Martin Jones Senior Marketing Manager, Social Media & Content Marketing, Cox; Marcy Massura, SVP, New York Digital Lead, MSLGroup

    12:05 pm Success Story Employee Advocacy Brian Burgess, Global Director, Employee Practice, MSLGROUP

    12:30 pm Lunch

    1:30 pm Mobility and Emerging Media: Whats Next Andrea Bernhardt, Director of Digital & Media, RB; Andrew Der, Strategic Marketing & Business Development, Verizon Ventures; Jana Gauthier, Director of Digital Media, New England Patriots; Vikas Satyal, Director, Commercial Marketing Strategy & Planning, Heineken USA

    1:55 pm Keynote Solving Your Omni-Channel Measurement Challenge Yale Cohen, SVP, Activation Standards, ZenithOptimedia; Todd Rose, SVP, Business & Corporate Development, NinthDecimal

    2:20 pm Success Story Elissa Padilla, Chief Marketing Officer, Brooklyn Nets and Barclays Center

    2:45 pm Macro Marketing Trends 2015 Noah Brodsky, SVP, Worldwide Loyalty and Customer Engagement, Wyndham Hotel Group; Boon Lai, Chief Marketing Officer, VP Marketing Health and Wellness, Philips; Rob Lynch, Brand President and Chief Marketing Officer, Arbys

    3:15 pm Networking Break

    3:35 pm Keynote: How to Develop a Content Marketing Strategy Using SnapChat KC Geen, Head of Global Social Media, Groupon

    4:00 pm Brand Innovators 40 Under 40 East Roundtable David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless; Maryssa Miller, Head of Digital Commerce, JetBlue Airways; Sarah Montante, Senior Brand Manager, Womens Deodorant Portfolio, Unilever; Dave Spinato, Global Director, Digital, HARMAN International

  • 8 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

    AgendaHOSTED BY GILT

    TUESDAY, JUNE 9, 2015

    7:30 am Breakfast

    8:45 am Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Chief Content Officer, Brand Innovators; Ted Rubin, Acting CMO, Brand Innovators; Co Chair: Clay Cowan, Chief Marketing Officer, Gilt; Co-Chair: Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelz International

    9:00 am Opening Remarks Michelle Peluso, Chief Executive Officer, Gilt

    9:15 am The Future of Consumer Experience Charlie Cole, EVP, Assembled Brands & CEO The Line & Protagonist Clay Cowan, Chief Marketing Officer, Gilt; Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelz International; Gordon Meyer, Director, Digital Marketing, SiriusXM

    Radio Inc.

    9:45 am Success Story

    10:10 am Omni-Channel Retailing Strategies Cindy Chen, Global Head of eCommerce, Mondelez International; Ye Jin, Customer Retention and Loyalty, Senior Strategist; Michael Kors; Rob Lynch, Brand President and Chief Marketing Officer, Arbys; David Rubin, Head of Brand, Pinterest; Julia Straus, VP Business Development and Partnerships, BaubleBar

    10:45 am Keynote Clay Cowan, Chief Marketing Officer, Gilt

    11:10 am Networking Break

    11:25 am Life at the Intersection of Content and Commerce Amanda Greenberg, Head of e-Commerce, KIND; Marissa Kraxberger, Creative Director, Ivanka Trump; Hayley Phoel, Brand Manager, Materne North America GoGo squeeZ

    11:55 am Keynote Charlie Cole, EVP, Assembled Brands ; CEO, The Line & Protagonist

    12:20 am Forging Consumer Connections with Mobile, Social, and Emerging Media Patrick Cassidy, Global Digital Brand Marketing, New Balance; Katrina Craigwell, Director, Global Content & Programming, GE

    12:50 pm Keynote Shopper Futures The Intersection of Mobile & Retail Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelz International

    1:15 pm Lunch

  • WE MAKE OUR CLIENTS VOICE MATTER How? By creating outstanding campaigns.

    We want to take this opportunity to say thank you to clients who inspire us, partners who collaborate with us and colleagues whose ideas and powerful efforts rock the world.

    Paul Newman +1 646 500-7903paul.newman@mslgroup.com

    MSL_Group_PR_Week_Ad_140x215mm_SilverAnvil_v4_PRINT.indd 1 21/05/2015 16:04

  • 10 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

    AgendaHOSTED BY CITI

    WEDNESDAY, JUNE 10, 2015

    INTEGRATED MEDIA BUYING

    INTEGRATED MEDIA BUYING

    8:00 am Breakfast 8:30 am Welcome Brandon Gutman, Co-Founder