Brand Identity Guide October 2014 - British Rowing 2018-02-22¢  British Rowing Brand...

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Transcript of Brand Identity Guide October 2014 - British Rowing 2018-02-22¢  British Rowing Brand...

  • Brand Identity Guide October 2014

  • Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

    1. The British Rowing Masterbrand & Configurations . . 3 1.1 The British Rowing masterbrand 4 1.2 Colour palette 5 1.3 Sizing & clearance space 6 1.4 Reversed & monochromatic configurations 7 1.5 Affiliated club & event descriptor configurations 8 1.6 Region descriptor configurations 9 1.7 Committee descriptor configurations 10

    2. GB Rowing Team Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2.1 The GB Rowing Team logo 12 2.2 Reversed & monochromatic configurations 13 2.3 Programme & event descriptor configurations 14

    3. Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 3.1 Printed materials 16 3.2 Masterbrand on apparel 17 3.3 GB Rowing Team logo on apparel 18

    4. Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 4.1 Typography 20 4.2 Document templates 21

    FOR INTERNAL USE ONLY . . . . . . . . . . . . . . . . . . . . . . . . 22 to 36 5. Masterbrand Variations & Brand Element . . . . . . . . . . .22

    5.1 Alternative format 23 5.2 Descriptor configurations 24 5.3 Brand element 25 5.4 Brand element colours 26

    6. British Rowing Sub-brands . . . . . . . . . . . . . . . . . . . . . . . . . 27 6.1 Using sub-brand logos 28 6.2 RowActiv 29

    7. Staff Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 7.1 Email signatures 31 7.2 Out of office messages 32 7.3 Business cards 33 7.4 Official letterheads 34 7.5 Powerpoint templates 35 7.6 CD & DVD covers 36

    British Rowing Brand Identity Guide 1

    CONTENTS

  • FOREWORD

    British Rowing Brand Identity Guide 2

    Approval process Any use of the British Rowing masterbrand or configurations must be approved in writing from British Rowing Head Office by a person authorised by the CEO prior to production. An artwork proof of the use and placement of the logo should be emailed to brand@britishrowing.org. We aim to respond to all approval requests within 3 working days.

    If you would like to be supplied with brand artwork or have any questions please contact brand@britishrowing.org or the British Rowing office on 0208 237 6700.

    British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

    We are committed to ensuring that the sport continues to thrive from the grass roots right up to elite level.

    The British Rowing masterbrand is synonymous with the development and success of the sport.

    United under one masterbrand we have created a GB Rowing Team version for the high performance arm of British Rowing. The GB Rowing Team logo embodies the achievement and pride of those athletes selected to represent Great Britain.

    As the most important part of our visual identity it is essential that, where approval is granted to use the British Rowing masterbrand or GB Rowing Team logo, the standards outlined in this document are strictly adhered to.

  • 3

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    1. THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

  • British Rowing Brand Identity Guide 4

    Graphic

    Logotype

    1.1 THE BRITISH ROWING MASTERBRAND

    This is the British Rowing primary masterbrand and is the property of British Rowing.

    The British Rowing masterbrand is trademarked and should always appear in its trademarked form shown right.

    It is not permissible to change any part of the British Rowing masterbrand.

    The graphic and logotype must always be used together.

    All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

  • The British Rowing masterbrand consists of two colours: British Rowing Blue and British Rowing Red. Neither should be altered or substituted for different shades of blue or red.

    Pantone 295C (blue) and Pantone 485C (red) should be used for any 2 colour reproductions.

    British Rowing Brand Identity Guide 5

    1.2 COLOUR PALETTE

    British Rowing Blue Pantone 295C

    British Rowing Red Pantone 485C

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    British Rowing Blue

    Cyan 100 Magenta 81 Yellow 35 Black 33 Red 14 Green 52 Blue 91

    Hex 00386b

    British Rowing Red

    Cyan 0 Magenta 80 Yellow 82 Black 14

    Red 219 Green 43 Blue 39

    Hex d81e05

  • The British Rowing masterbrand should be given generous clear space around it and should not be enclosed in another graphic. Shown (right) is the minimum clearance space that should surround the masterbrand and any of its configurations.

    The masterbrand must sit with at least one ‘O’ width between it and the edge of another logo, graphic, page, plane of colour or piece of text. The size of the ‘O’ is taken from the word ‘Rowing’ and as the masterbrand increases in size, the clearance space around it needs to increase to fit the relative size of the ‘O’ appearing in the word ‘Rowing’.

    The Graphic should be at least 14mm wide, measured from the furthest tip of the left oar to the furthest tip of the right oar. The Logotype will adjust to the relative size of the Graphic.

    There is no maximum size for the masterbrand.

    British Rowing Brand Identity Guide 6

    1.3 SIZING & CLEARANCE SPACE

    O

    O

    O

    O

    14mm

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    Not to Scale

  • British Rowing Brand Identity Guide 7

    1.4 REVERSED & MONOCHROMATIC CONFIGURATIONS

    If the British Rowing masterbrand needs to be reproduced on a coloured background the reversed configuration should be used.

    Where colour reproduction is not possible the monochromatic configuration should be used.

    All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    Monochromatic configuration

    Reversed configuration

  • The affiliated club and affiliated event configurations can only be used by British Rowing affiliated clubs and events subject to completion of the approval process detailed on page 2.

    It is not permissible to change any part or add any additional element to these configurations.

    The affiliated club and affiliated event configurations should be used on a white background whilst the reversed configurations should be used on a background of any other colour.

    The masterbrand colour palette, sizing and clearance space requirements should also be applied to these configurations.

    The descriptor text should be 90% of the Logotype.

    Guidelines for using the affiliated club and affiliated event configurations on apparel can be found in section 3.2.

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    British Rowing Brand Identity Guide 8

    1.5 AFFILIATED CLUB & EVENT DESCRIPTOR CONFIGURATIONS

    Reversed affiliated club configuration

    Affiliated club configuration Affiliated event configuration

    Reversed affiliated event configuration

  • Each British Rowing region has a region configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate Regional Rowing Council.

    It is not permissible to change any part or add any additional element to the region configurations.

    The region configuration should be used on a white background whilst the reversed region configuration should be used on a background of any other colour.

    The masterbrand colour palette, sizing and clearance space requirements should also be applied to the region configurations.

    The descriptor text should be 90% of the Logotype.

    If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. Regional Rowing Council configurations are available on request.

    Guidelines for using a region configuration on apparel can be found in section 3.2.

    THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS

    British Rowing Brand Identity Guide 9

    1.6 REGION DESCRIPTOR CONFIGURATIONS

    Reversed region configuration

    Region configuration

  • British Rowing Brand Identity Guide 10

    1.7 COMMITTEE DESCRIPTOR CONFIGURATIONS

    All British Rowing committees have a committee configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate committee chair.

    It is not permissible to change any part or add any additional element to the committee configurations.

    The committee configuration should be used on a white background whilst the revers