Brand Identity Guide: MarketResearch.com

Brand Identity Guide: MarketResearch.com

Version 2.0 | November 2017

LogoLogo Anatomy (MRDC) ............................................ 3Logo Anatomy (MRDC Academic) ............................ 4Logo Anatomy (MRDC Custom) ............................... 5Logo Anatomy (MRDC Enterprise) ........................... 6Logo Anatomy (Knowledge Center) .......................... 7Logo Anatomy (Profound) ......................................... 8Logo Placement Guidelines ...................................... 9Misuse .....................................................................10

TypographyTypography Guidelines & Writing Style ...................11Print/E-Mails ............................................................12Blog & Ebooks/White Papers Website ....................13

Web ApplicationsE-Mail ......................................................................14

Color ..........................................................................15Photography ..............................................................16Brand Stationery ........................................................17Miscellaneous ............................................................18

3MARKETRESEARCH.COM | LOGOS

Logo Anatomy —MarketResearch.comThe logo is the graphic representation for MarketResearch.com. It unifies a symbol and identifier.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.Two colors make up the MarketResearch.com primary color palette: MarketResearch.com (MRDC) Blue and Corporate Gray.

Symbol Identifier

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

Corporate GrayPANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Solid ColorMRDC Blue and Corporate Gray are the two colors used in the logo. In lieu of MRDC Blue, use PANTONE 301. In lieu of Corporate Gray, use PANTONE 416.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

4MARKETRESEARCH.COM | LOGOS

Logo Anatomy —MarketResearch.com AcademicThe logo is the graphic representation for MarketResearch.com Academic. It unifies a symbol and identifier along with the Academic logotype.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.Two colors make up the MarketResearch.com Academic primary color palette: MarketResearch.com (MRDC) Blue and Corporate Gray.

Symbol Identifier

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

Corporate GrayPANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Solid ColorMRDC Blue and Corporate Gray are the two colors used in the logo. In lieu of MRDC Blue, use PANTONE 301. In lieu of Corporate Gray, use PANTONE 416.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

5MARKETRESEARCH.COM | LOGOS

Logo Anatomy —MarketResearch.com CustomThe logo is the graphic representation for MarketResearch.com Custom. It unifies a symbol and identifier along with the Custom logotype.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.Three colors make up the MarketResearch.com Custom primary color palette: MarketResearch.com (MRDC) Blue, MRDC Orange, and Corporate Gray.

Custom

Symbol Identifier

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

MRDC OrangePANTONE 158CMYK C = 0; M = 61; Y = 97; K = 0RGB R = 245; G = 128; B = 37Hex Value: #F58025

Corporate GrayPANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Solid ColorMRDC Blue, Corporate Gray, and MRDC Orange are the three colors used in the logo. In lieu of MRDC Blue, use PANTONE 301. In lieu of Corporate Gray, use PANTONE 416. In lieu of MRDC Orange, use PANTONE 158.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

6MARKETRESEARCH.COM | LOGOS

Logo Anatomy —MarketResearch.com EnterpriseThe logo is the graphic representation for MarketResearch.com Enterprise. It unifies a symbol and identifier along with the Enterprise logotype.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.Two colors make up the MarketResearch.com Enterprise primary color palette: MarketResearch.com (MRDC) Blue and Corporate Gray.

Symbol Identifier

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

Corporate GrayPANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Solid ColorMRDC Blue and Corporate Gray are the two colors used in the logo. In lieu of MRDC Blue, use PANTONE 301. In lieu of Corporate Gray, use PANTONE 416.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

7MARKETRESEARCH.COM | LOGOS

Logo Anatomy —Knowledge CenterThe logo is the graphic representation for the Knowledge Center. It unifies a symbol and identifier.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.One color makes up the Knowledge Center primary color palette: MarketResearch.com (MRDC) Blue.

Symbol Identifier

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

Solid ColorMRDC Blue is used in the logo. In lieu of MRDC Blue, use PANTONE 301.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

8MARKETRESEARCH.COM | LOGOS

Logo Anatomy —ProfoundThe logo is the graphic representation for Profound. It unifies a symbol and identifier.Avoid changing the proportions, style, spacing and color of the logo. Only authorized copies of the logo should be used for reproduction.Two colors make up the Profound primary color palette: Profound Teal and Corporate Gray.

Symbol Identifier

Profound TealPANTONE 5483CMYK C = 62; M = 0; Y = 21; K = 31RGB R = 56; G = 147; B = 155Hex Value: #38939B

Corporate GrayPANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Solid ColorProfound Teal and Corporate Gray are the two colors used in the logo. In lieu of Profound Teal, use PANTONE 5483. In lieu of Corporate Gray, use PANTONE 416.

Four-Color Process FormulasPrinting is often done in “four-color” or “full-color” process. Such printing always uses the standard process colors of cyan, magenta, yellow, and black. For example, any advertisement that shows a color photograph would have to be reproduced in this manner. Choose the CMYK version of the logo if you need to print collateral with the logo.

RGB Color FormulasColor formulas have been developed for e-mails, websites, PowerPoint slides or any material which is intended to be viewed electronically.Please note that different monitors display color differently.

Logo FilesThe logo image files in various sizes may be found on the Media Library (X: drive) under the Branding_Logos/MRDC folder. The JPEG files should be used on a Word or PowerPoint document with a white background. The files have the required clearance space built into the graphic. Use the PNG files for e-mail, website or other web applications. The PNG files have a transparent background and are optimized for the web. If you need another file type such as one suitable for print jobs or a custom size, please reach out to the Marketing department for assistance.

9MARKETRESEARCH.COM | LOGOS

Logo Placement GuidelinesHere are basic guidelines and examples of how to appropriately place the MarketResearch.com logo in various situations. For examples of misuse, see the next page. Note: Within these guidelines, the logo is occasionally displayed within a rectangular box. This treatment is for display purposes only. Avoid placing the logo within any shape.

Color PositiveThe color positive version of the logo is for use on white and light backgrounds.

Clearance SpaceThe clearance space around the MarketResearch.com logo is to ensure its visibility and impact, consistent with our brand identity. The clearance space is determined by the height of the symbol (X). Do not place graphic elements in the clearance zone nor should the margin of a document violate the clearance space.

Vertical LogoIn a design space where the height is twice the width and is strongly vertical, use the vertical version of the logo.

Minimum Logo SizeThe minimum logo size is the smallest possible reduction in which the logo is still legible. Do not shrink the width of the logo to less than 1.4 inches/3.5 millimeters, or 100 pixels at 72 DPI (standard web graphics resolution).

One-Color PositiveThe one-color positive version of the logo is for use on white or light backgrounds when color printing is not available.

Color ReverseThe color reverse version of the logo is for use on black and dark backgrounds.

1.4”/3.5mm/100 px

½ x

x

½ x

½ x

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10MARKETRESEARCH.COM | LOGOS

MisuseThe logo is the graphic representation for MarketResearch.com. As such, you must be mindful of where the logo is placed, how it is rendered, and its surroundings to ensure that our brand is represented accurately. This page is a guide on how NOT to use the logo, but is not exhaustive, so please use common sense.

Avoid placing the color logo on a dark color, and the knockout logo on a light color.

Do not shrink or expand the logo to less or more than the recommended size.

Avoid repositioning elements of the logo.

Do not skew or distort the logo. Avoid adding graphics and text that violate the clearance space.

Do not place a closely cropped image of the logo with a white background over a solid background.

Do not recreate the logo or logotype. Always use Marketing-approved files.

Avoid placing the logo on or within a shape.

Do not set the logo against complex pictures or textures.

Do not apply any visual effects to the logo.

Do not render the logo in unapproved colors.

Avoid repeating/creating a pattern with the logo.

Market Research.com

11MARKETRESEARCH.COM | TYPOGRAPHY

Typography GuidelinesWhen preparing any document, please obey the following typographic principles:• Set all type flush left, ragged right.• Do not center any text except in graphics and CTAs (calls-to-action).• Do not right justify any text.• Always leave one full line space between paragraphs.• Do not underline text or set type as all capital letters. Instead, use italics or boldface for emphasis.

Keep in mind that italicized and boldface copy is significantly more effective when used sparingly.• Avoid the use of indentations. Use bullets sparingly. When bullets are needed, select those that are

round and filled in.• Try to “hang” your bullets as shown. Hanging bullets create an even, flush-left text line that enhances

legibility.• Set all type in upper and lower case. Avoid the use of all upper case letters. A typeface loses

readability when used in all capitals.• On one page, do not use more than three font families.• For most applications, all type is reproduced in black, MRDC Blue, Corporate Gray, or white. Other

text colors should be used sparingly and with ease of legibility in mind.• Headlines should be executed in a single color.

Writing Style“Ebook” is written with the first letter capitalized at the beginning of a sentence or in titles, and all lower-cased in all other instances. A hyphen is not used.“Ebooks are informative.”“Will you share the ebook link with me?”“New Ebooks Now Available”

12MARKETRESEARCH.COM | TYPOGRAPHY

Typography: Print/E-mailsTo achieve a distinctive, consistent graphic image, the sans-serif typeface family Arial has been selected to be used on printed marketing materials as well as e-mail communications.

Arial Regular (Body Copy)

Arial Italic (Body Copy Emphasis)

Arial Bold (Body Copy/Header/ Subheader)

Arial Bold (Body Copy/Header/ Subheader Emphasis)

Arial Black (Header)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

13MARKETRESEARCH.COM | TYPOGRAPHY

Typography: Blog and Ebook/White Papers WebsitesOn the MarketResearch.com blog and ebook/white papers websites, the web font family Open Sans is used for copy on all pages. The copy text size is 0.95em, header size is 2.2em, and the title size is 46pt.

Open Sans Regular (Body Copy)

Open Sans Bold (Body Copy/Header/ Subheader)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

14MARKETRESEARCH.COM | WEB APPLICATIONS

Web Applications: E-MailE-mails from MarketResearch.com are clean, easy to read, and optimized for mobile readers. Use Marketing-approved templates to create all e-mail communications. MarketResearch.com e-mail templates may be found in the appropriate folder, or you can clone an existing e-mail to save time.

Welcome E-Mail

Vendor Promo

Industry Update

15MARKETRESEARCH.COM | COLOR

ColorMRDC Blue is the primary color of the MarketResearch.com brand. A secondary color palette is available to compliment the primary color. The basic concept of the color system is to emphasize only the most important messages, whereas all other elements should be “played down.” The secondary palette may be used to accent or highlight different programs or messages. While it may be tempting to emphasize elements by using many colors, the overall impact of the brand should always be considered. Experience has shown that it is best to use a limited number of colors and only if it serves to support the message.

Light Green (Secondary)PANTONE 376CMYK C = 57; M = 4; Y = 100; K = 0RGB R = 125; G = 186; B = 0Hex Value: #7DBA00

Gold (Secondary)PANTONE 1235CMYK C = 0; M = 29; Y = 81; K = 0RGB R = 253; G = 187; B = 48Hex Value: #FDBB30

MRDC BluePANTONE 301CMYK C = 100; M = 45; Y = 0; K = 18RGB R = 0; G = 101; B = 164Hex Value: #0065A4

Corporate Gray (Secondary)PANTONE 416CMYK C = 0; M = 0; Y = 16; K = 50RGB R = 149; G = 148; B = 132Hex Value: #959484

Light Blue (Secondary)PANTONE 7460CMYK C = 80; M = 27; Y = 13; K = 0RGB R = 0; G = 148; B = 191Hex Value: #0094BF

Purple (Secondary)PANTONE 513CMYK C = 45; M = 100; Y = 6; K = 0RGB R = 156; G = 26; B = 135Hex Value: #9C1A87

16MARKETRESEARCH.COM | PHOTOGRAPHY

PhotographyPhotography that represents our brand shows people in business settings interacting with each other, office technology and books. Pictures of charts and abstract objects representing business intelligence may also be used. Proper photos support content and should not distract from the main messaging.

17MARKETRESEARCH.COM | BRAND STATIONERY

11200 Rockville Pike Suite 504 Rockville, MD 20852

800.298.5603 t240.747.3004 fwww.marketresearch.com

Brand StationeryBelow are examples of a MRDC business card, envelope, and letterheads for printing. These materials are available upon request to Human Resources.

Allison CarswellGraphic Design Specialist11200 Rockville PikeSuite 504Rockville, MD 20852240.747.3007acarswell@marketresearch.comwww.marketreserch.com

Knowledge.Identified & Delivered.

11200 Rockville Pike Suite 504 Rockville, MD 20852

18MARKETRESEARCH.COM | MISCELLANEOUS

CopyrightMarketResearch.com is a division of MarketResearch.com, LLC. On all public-facing documents (i.e., ebooks and white papers), the copyright line must appear on at least one page in the footer using the following format:

© 20XX MarketResearch.com. All rights reserved. | marketresearch.com

Social MediaOur social media channels are linked below:

MRDCLinkedIn: https://www.linkedin.com/company/92563/Twitter: https://twitter.com/MarketResearch_Facebook: https://www.facebook.com/MarketResearchDotComGoogle +: https://plus.google.com/+MarketresearchSolutionsYouTube: https://www.youtube.com/user/MarketResearchDotComPinterest: https://www.pinterest.com/mrktresearch/

ProfoundTwitter: https://twitter.com/ProfoundMRDCFacebook: https://www.facebook.com/ProfoundMRDC/LinkedIn: https://www.linkedin.com/company/276453/

AcademicTwitter: https://twitter.com/MRDC_AcademicLinkedIn: https://www.linkedin.com/showcase/9436977/

E-Mail SignatureYour e-mail signature should follow the template below. The font used is Arial at 8 pt. Check the Branding_Logos folder on the X: drive to find an email with instructions on how to create your signature.John Doe Job Title MarketResearch.com +1.212.807.2622 (direct) +1.240.747.3096 (customer service)

employee@marketresearch.com www.marketresearch.com

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