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Acadia's Office of Communications and Marketing provides a Brand Identity Guide to ensure a shared approach to visually communicating the purpose and meaning of our institution. (Updated July 2015)

Transcript of Brand Identity Guide

  • Brand IdentityGuide

    (Updated July 2015)

  • The brand. 3The Essence of AcadiaAcadias PromiseKey Elements in the Acadia Story

    Visual identity. 6 The Acadia Logo Restrictions on Use of the Logo Other Brand Marks Colours Typography

    Media. 11 Photography Videography Editorial StylePrint Electronic Media Web Email Signatures

    This Guide is produced by the Office of Communications and Marketing at Acadia University. If you have any questions, please

    contact us:

    Communications and


  • Acadia University Identity Guidelines: The brand. 3

    The brand.

    Acadia University is proud of its reputation as a leading liberal arts institution. Our name and brand marks are recognized throughout Canada and around the world. These brand marks exist to provide a shared approach to visually communicating the purpose and meaning of our institution.

    Each day, communication items letters, banners, brochures, and emails are created and distributed from all parts of our University. In its own way, each item represents Acadia to the person who receives it. Using our brand marks in a consistent manner helps establish a strong and distinctive identity for Acadia.

    Acadias visual identity is a valuable asset. It is legally protected, and it is important that we use it appropriately. The aim of this guide is to make that process as simple and efficient as possible.

    If you need advice on these standards whether in print, online, or in other media please contact the Office of Communications and Marketing.

    The Essence of Acadia

    Many people talk about branding as a set of logos and taglines, but it is much more than that. Our brand is a reflection of all that we say and do all that we print and broadcast. It speaks to the emotional connection we make with our stakeholders. It is how we all talk about Acadia, and how special it is, to our friends and to people we meet. It is the message we send to future students and to their parents through our marketing materials or tweets. It is the way our faculty mentor our students inside the classroom and beyond. It is the intangible but

    palpable Acadia spirit and the importance we place on community. In essence, our brand is what Acadia stands for; it is what sets Acadia apart.

    The Acadia brand has four distinct pillars:

    1. TraditionIn 2013-14 Acadia marked the 175th anniversary of its founding. Our founders believed that everyone should have access to higher education, and we uphold their vision by providing personal attention to students in order to develop the whole person.

    2. InnovationFinding a better way has always been the Acadia way leading tidal-energy research more than 100 years ago, being the first university to include mobile technology in the classroom, or being among the first post-secondary institutions to document our students successes in a co-curricular transcript.

    3. ExcellenceAcadia encourages all its stakeholders to aim high and achieve greatness whether in the classroom, as part of the community, or on the athletics field. Our graduates take their places in the world, and they shine.

    4. CommunityAcadia is very much a family, and each of us is an integral member. Beyond our campus, our students are immersed in experiential learning that makes a difference to individuals, the region, the country, and beyond. There is a connectedness here that is increasingly rare on the Canadian post-secondary scene.

  • 4 Acadia University Identity Guidelines: The brand.

    Acadias Promise

    We want our students to be comfortable with anyone, anywhere in the world; to make lifelong friends who will be leaders, not only tomorrow but also today; to be an important part of a community that encourages them and inspires them, where learning means living every moment, in and out of class; to enjoy a small campus, where they can safely take risks and explore big ideas; to live in a place that understands their world, promotes their thoughts, and rewards their curiosity; and to lay the foundation for their careers and futures.

    Key Elements in the Acadia Story

    Faculty as MentorsAcadias faculty explore big ideas that influence numerous areas of knowledge. The University

    fosters a collaborative culture. Faculty members often work in multidisciplinary teams across departments and schools, and they rely on the undergraduate students as colleagues. Accessible and dedicated teachers, they provide insights and caring that can change the lives of our students.

    A Personal EducationIn Acadias rich academic environment, students can conduct in-depth study within their major and have access to an extraordinary range of courses and experiences. With more than 200 degree combinations and the flexibility to choose what interests them, our students have a large offering on a small campus that supports them.

    Rigorous Learning Beyond the ClassroomAn Acadia education is challenging and intense. Our students push themselves as well as the boundaries of their fields of study. They are

  • Acadia University Identity Guidelines: The brand. 5

    exposed to new technologies and ideas within a dynamic mix of theoretical and applied studies, so they are able to envision and to create solutions to address complex problems.

    Direct Impact, Local and GlobalAcadias faculty and students view the worlds issues as their own challenges. Each day, through Acadias academic and service programs, they drive change by developing new sustainable energy, agriculture, and materials research; advancing health and well-being; leading positive economic development; finding solutions for social problems like poverty and hunger; and strengthening communities through education and outreach. Their work improves the lives of people within the Valley region, Canada, and beyond.

    Commitment to InclusivitySince Acadias beginnings in 1838, its vision of higher education has been uniquely practical and egalitarian. All forms of knowledge are explored. All people are welcome, regardless of their background or circumstances. In fact, Acadia was one of the first institutions in Canada to admit female students and people of colour. This spirit of inclusivity continues to inform all that we do as we move into the future.

    Special PlaceAcadia has all the facilities one would expect in an Ivy League university: historic and modern buildings as well as new and renovated facilities for contemporary research, all developed with attention to academic collaboration and environmental responsibility. Whats unexpected to newcomers is the feeling of the place. Part of it is the dramatic setting nestled in the fertile Annapolis Valley, amid picturesque mountains and the Bay of Fundy, which offers biodiversity and exposure to the worlds highest tides. The other part is the sense of tradition and history. Acadia is where you are surrounded by inspiration.

    Vibrant CommunityAt Acadia, we live and work close together, often within walking distance, in the quintessential university town of Wolfville, Nova Scotia, marked by cultural and intellectual diversity. This environment promotes discourse and respects differences of opinion, creating a sense of interconnectedness. Attracting the best and the brightest, it is a highly valued, caring community where students, faculty, and staff form bonds that last a lifetime and strengthen our alumni network.

  • 6 Acadia University Identity Guidelines: Visual identity.

    Visual identity.

    The Acadia Logo

    The Acadia University logo is made up of two separate components: the shield and the wordmark Acadia University. They always appear together, and the shield is always positioned to the left of the wordmark.

    For ease of use, logo files have been prepared using the approved colours and the correct proportions. These include four-colour, spot-colour, black-and-white, and reverse versions for professional printing. There are also RGB versions available for digital applications and internal documents produced using the Microsoft Office suite.

    Wherever possible, the four-colour logo should be the primary version you use. Please use the four-colour logo when doing full-colour printing in newsprint, magazine, signage, etc.

    The spot-colour version is primarily for stationery such as business cards and letterhead.

    The black-and-white version has been created for use when printing with black ink only, usually in newsprint.

    The reverse versions should be used when the logo is to be placed over a solid colour or a dark image. It should not be placed over light-coloured backgrounds or busy imagery.

    If ever you are unsure which version of the logo to use, please contact the Office of Communications and Marketing.

    Full Colour


    Full-Colour Reverse and Single-Colour Reverse (white)

    A vertical stacked version is available for use when the primary horizontal logo is not suitable.

  • Acadia University Identity Guidelines: Visual identity. 7

    Proper Logo Use

    The logo should never appear smaller than 1.25 inches wide in print, or 90 pixels in digital format. There should always be a generous amount of clear space around it. The height of the shield is a good guide for how much space to allow around the logo. Images, text, or other graphic elements should never intrude on this space.

    The Acadia logo should not be redrawn, distorted, or modified in any manner for any reason. Changing its colour, proportions, fonts, or adding elements to the logo will damage the integrity of the Universitys identity. Below are some examples of what NOT to do with the logo.

    Minimum Width = 1.25 inches wide

    Appropriate Clear Space