Brand IdentityAlbums, videos, websites & adverts

Coldplay – Mylo Xyloto

Coldplay have used the same colours and ideas throughout the album cover, video and advert.

This is effective as it links all three things together which would attract an audience as they would recognise the themes throughout the album and video. This would make people more likely to buy the album.

The idea of graffiti and the same font is used throughout. Also colour is key to the brand identity as even the colours of his costume in the video link to the colours used on the album.

Overall the album is popular and recognisable through the same trend and ideas used throughout the whole releasing of the album.

Rihanna - Loud

Rihanna has also kept a similar trend running through her album and video.

The colour of red and pink is used throughout all aspects of the album. This would help an audience as they would recognise the colour and instantly think of the album ‘loud’ the colour also links with the album title as it is a very vibrant and loud colour.

This would make the product more likely to sell as the colours make it stand out.

The use of Rihanna’s red hair and red lipstick throughout would also add to the overall effect of the album and again make it more recognisable from an audience point of view.

Coldplay – A Head Full Of Dreams

Coldplay have again used the same colour scheme throughout the website and album cover. This would attract people to buy the album and then want to go to their tour.

The video however doesn’t directly link with the album. I think Coldplay have tried to put through the idea of jungles and the wild. This links in both the video through the use of monkeys and the album as it features many wildlife things.

This is effective as it is a subtle brand identity but still engages an audience and makes the album more likely to sell.