Meaning:

binge-watchverb [ I or T ] informal To watch several episodes (= separate parts) of a television series or programme, one after another:We binge-watched an entire season of Breaking Bad on Sunday

Binge watching is what people are so used to doing these days with their time because they have an abundance of material available online. So a person can finish a season in one day just after hours of viewing. This appeals to the target market very well.

Brand Identity

Logo font

Product/Web Font

ConthraxConthrax is an ultramodern, orthogonal sans-serif typeface with plastic forms influenced by consumer electronics and vehicle design. Mathematical symbols, fractions, numeric ordinals and monetary symbols are in good supply. Cyrillic, Greek, Vietnamese, Pan-Nige-rian and almost all Latin-based languages are supported. Conthrax is available is seven weights and italics. http://typodermicfonts.com/conthrax/e.

SImple and sophisticated typographic logo, designed to fit digital mediums without taking away from the functions of the product. It also gives a futuristic and technological feel. The universal “play” symbol is a brand asset that goes with the logo or can be used as a design element in different types of layouts.

AvenirThe word avenir is French for "future". The font takes inspiration from the early geometric sans-serif typefaces Erbar (1922), designed by Jakob Erbar, and Futura (1927), designed by Paul Renner. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types. While similarities can be seen with Futura, the two-storey lowercase a is more like Erbar, and also recalls Frutiger’s earlier namesake typeface, Frutiger.

Frutiger considers Avenir his finest work. 'The quality of the draughtsmanship – rather than the intellectual idea behind it – is my masterpiece. It was the hardest typeface I have worked on in my life. Working on it, I always had human nature in mind. And what's crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there. My personality is stamped upon it. I'm proud that I was able to create Avenir.'

Logo

Colours

Pantone 2627 C (Purple)Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

WhiteIn advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products

Pantone Rhodamine Red CThis lighter hue or variation of purple represent the future, the imagination and dreams