BRAND IDENTITY

• Brand identity is the face of the artist and what his audiences associate him with. It represents his values, products as well as personality.

• Branding is very important in the music industry due to the competitiveness in the market it is important to stand out and give your audiences something unique.

• Brand allows the audiences recognise any product related to the artist even if an image of him is not present.

It’s all about the looks

Clothing is part of the branding since the appearance of the artist is crucial. The way he looks is something audiences will always have in their mind. As you can see above, Justin Bieber has a consistent style and therefore his audiences always know what to expect from him in terms of his looks. Moreover it also allows his fans to be more like him since they can purchase same style clothes.

Moreover Justin has a very distinct haircuts and has set hair style trend many times which many guys choose to follow. You can find many tutorials on how to get Justin’s haircut on the web.

https://www.youtube.com/watch?v=BTNjrrOT_io

Recently Justin seems to be appearing topless on the scene as well as online. This most likely to be due to his tattoos as he wants to advertise their existence as well as show off his body. And therefore his latest appearance in media has been topless since his body and tattoos are part of his brand and people recognise him. Hence why his latest CD cover is an image of him topless looking down. Audiences no longer ned to see his face in order to recognise him.

Since Justin Bieber is very well known brand he no longer needs to have an image of him in order for his audiences to recognise him. Everyone knows the name and the way he looks. His latest advert is a drawing of him however everyone still recognizes who that is.

Merchandise

• In order to make the brand of my artist recognisable I created synergy between the 3 products that I have produced.

The logo of my artist appears on all 3 products. This helps the audiences recognize the brand.

• Moreover I have used images of the artist on the print work. Since my artist is not very well known placing an image of himself is the best way to promote his brand image and help audiences recognize him.