Brand Identity
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Transcript of Brand Identity
Due to our production being independent film, we are going to use posters to help promote ‘Go with Flo’. This would appeal to our target audience of teenagers and older. We also think using Web 2.0 would be most appropriate to use for marketing our film as we are targeting to a audience at 15-25, this age use this modern way of communicating and finding out information. We want to use social networking sites like Facebook, which would be perfect for our target audience as they regularly go onto these sites so they would see updates of the production.
Marketing
Working Title is a production company whose films are distributed through Universal who are there parent company. Working Title is an independent company even with Universal there to distribute. They are 68% backed by their conglomerate which gives us access to more mainstream methods. This is very helpful as we are wanting to have a soundtrack for ‘Go With Flo’ and due to Universal being horizontally integrated we are able to produce this and help it sell the film.
Working Title
We have designed a website for our production ‘Go with Flo’. The website includes the making and producing of the film. It will have regular updates and will advertise.
Website